A powerful landing page builder allows you to create a standalone web page with a high conversion ratio.
Such landing pages usually have a single focus call-to-action.
A major objective of using landing page builders for small businesses is to gather your audience’s information in return for special offers and other forms or value.
In this article, we will cover the best landing page builders in 2021.
Each landing page builder is different from the other in terms of ease-of-use, free plans, additional tools, overall design, and responsiveness.
Best FREE Landing Page Builders
Listed below are our top 5 free landing page builders that will work for you:
First on the list, we have an all-in-one email marketing platform called MailChimp.
This tool allows you to launch email campaigns, build an email list, automate email sequences, and also create landing pages.
The ease of use and complementary features make it one of the best landing page tools out there, with a long history of success as well.
Even beginners can create a landing page in minutes using MailChimp.
You can create a MailChimp landing page seamlessly using its block builder.
What’s more, you have access to landing page templates that will save you a lot of time and effort.
Hence, you do not need to create a landing page from scratch, thanks to these professional templates offered by MailChimp.
Moreover, this tool integrates flawlessly with dozens of CRMs. You can use the contact information captured using landing pages to run targeted marketing campaigns within MailChimp.
If you’re looking to build a basic but effective landing page, then MailChimp is a good, proven option.
Related: How To Use MailChimp
2. HubSpot CRM
Next on our list of best landing page builders is the HubSpot CRM.
This free tool allows you to create up to 20 landing pages under its free plan.
While MailChimp focuses on email marketing, HubSpot is a leading CRM that focuses on your sales process and customer journey.
Like MailChimp, HubSpot also uses a simple block builder making it a breeze to craft your landing pages.
Moreover, you have access to dozens of landing page templates.
What makes HubSpot stand out is that you need not worry about integrations with other marketing tools or CRMs as HubSpot is a fully integrated marketing platform.
HubSpot allows you to capture your visitors’ contact information from the landing page which automatically gets added to your contacts within the HubSpot CRM.
Hence, you can directly communicate one on one with your contacts or you can engage in email marketing to reach your entire audience with HubSpot.
If you’re looking to build a responsive and highly converting landing page but you also want to engage in CRM activities, then the HubSpot CRM is the only all-in-one tool that you will ever need.
Related: HubSpot Tutorial for Beginners
3. Google Sites
This is not only a free landing page builder but also a comprehensive free website builder.
With Google Sites, you have the option to build a landing page from scratch or choose a premade template.
This is one of the best landing page builders in the market yet very few people are aware of this free Google product.
Google Sites also allows you to build from layouts. Simply pick a layout of your choice and include different elements such as buttons, image carousel, videos, text content, forms and more – whatever you think you need to do, to enhance conversion rates and build your business.
Moreover, you have access to custom theme styles for the overall look and feel of your landing page.
One of the top landing page builders for small businesses, Google Sites integrates seamlessly with other Google apps and tools.
For example, you can embed a Google Form to capture information from your audience, and then this information will be uploaded to an allocated Google Sheet.
If you love working with Google products, then you’ll surely love Google Sites to build your landing page or website!
Related: Create a ONE PAGE Website for FREE | Google Sites
The fourth on our list of the best landing page builders is Ucraft.
This is an excellent option for beginners wanting to create a free, professional landing page.
One reason why Ucraft has made it to this list is the extensive range of landing page templates to choose from.
Like other free landing page builders discussed before, Ucraft also uses a block-building style. However, the building experience can be slightly complicated for complete beginners due to an overwhelming selection of customization options.
Similar to Google Sites, Ucraft is also a complete website builder rather than just a landing page builder. The end result of your landing page is one of the best as it is an incredibly professional and responsive website builder.
This is the final landing page builder that we want to discuss before we wrap up this article.
Klaviyo is a simple yet effective landing page builder. Similar to MailChimp, Klaviyo focuses heavily on email marketing.
This makes it ideal for small eCommerce businesses.
Moreover, Klaviyo has many powerful email marketing activities such as email campaigns, list building, sequences, and automation.
One of these email marketing activities is a landing page builder, also called a Subscribe page in Klaviyo.
However, the tool has limited customization options unlike the other free landing page builders on our list.
You can use Klaviyo to quickly create a landing page and start building a community. Again, this is recommended for e-commerce businesses; those that sell products online.
Top Landing Page Builders for Small Business (Video Guide)
If you are a small business owner or an individual looking to create a landing page, we also have a comprehensive video guide just for you, if you prefer learning through video.
Enjoy! I hope you got value from this article and video. Let me know your thoughts below.