Home Website builders Wix vs WordPress | What is the BEST Website Builder in 2023?

Wix vs WordPress | What is the BEST Website Builder in 2023?

by Stewart Gauld
Last updated on January 21st, 2023
Wix vs WordPress | What is the BEST Website Builder for Small Business?

For a hassle-free website-building experience (if you’re looking to create your own website), it’s important that you consider using a website builder, Wix vs WordPress to create an elegant and professional site for your business.

Two of the most popular website builders are WordPress (WordPress.com not WordPress.org) and Wix.

In this website builder comparison guide, we’re going to break down the pros and cons of each tool. Towards the end, you will be able to make up your mind about which website builder is best suited for your business requirements.

Do Small Businesses Need Website Builders?

Having a website is no longer an option but a necessity. A small business website allows you to reach more customers or clients online.

An eye-catchy and compelling site helps you increase your exposure on search engines like Google where your potential customers are searching for your products or services.

A website builder is also an affordable option for small businesses that do not have the recourses to invest in a fully functional website built by an agency.

Which is the Best Website Builder: Wix or WordPress?

1.      Website Building Experience

The first area we’re going to consider for the WordPress vs Wix comparison guide is the website building experience and ease of use.

Both Wix and WordPress offer a visual drag-and-drop editor which means that you don’t need any coding experience.

On WordPress, each website page is broken down into blocks that act as specific elements or features.

You can simply drag a block (paragraph (text block), for instance) and drop it on the website page. Using the available formatting options, you can customize each block.

On the other hand, Wix offers a sleek and easier-to-use visual building experience called Artificial Design Intelligence (ADI).

Click on any section or element and that will generate the content on the left-hand side.

You can then edit the content. Moreover, to change the design of each section, you can click on ‘Design’ next to ‘Edit’ and choose a layout that you like.

On the Wix website builder, you also have the option to switch to Wix editor by clicking ‘Go to Editor’.

This allows you to have more control over the design of your website pages. It’s ideal for experienced individuals that want more customization options.

Hence, when it comes to an innovative and clean website building experience, Wix comes out on top for ease of use.

Read more : How To Setup Google Ads Conversion Tracking for Wix

2.      Website Layouts (Pre-made Templates)

The next area we want to compare is the website layouts.

As a beginner, you will find it challenging to build a website from scratch. This is where professional templates come in. WordPress offers over 100 free themes and 100 paid themes that you can then customize based on your requirements.

On the other hand, Wix offers over 800 premade templates. Again, Wix takes the lead on this front by offering significantly more unique templates for you to choose from.

Read more : How to Connect Google Analytics 4 with Wix & Squarespace

3.      Additional Features

Next, we want to discuss additional features offered by Wix and WordPress.

With WordPress you have access to over 50,000 plugins that you can install, these plugins are additional features that you can add to your websites such as extra security, improved website visibility on search engines, live chat, social media feeds, and more to your WordPress website.

Unfortunately, to use these plugins you will need to upgrade to a paid business plan.

On the other hand, Wix allows you to integrate apps to add more features to your website. Unlike WordPress plugins, many of these apps are free.

That said, you do need to upgrade to a paid plan to access more premium apps. Hence, when it comes to additional features, both Wix and WordPress offer a similar level of extensive features.

Read more : How To Add Facebook Pixel to Wix

4.      Pricing

Pricing is an important comparison factor for this Wix vs WordPress guide.

Both offer a free plan. However, you will have prominent branding on your website’s domain name and on the website itself. This takes away from the professionalism of your site.

On the free WordPress website, the branding is less prominent in the footer whereas, in Wix, it’s right at the top of your website.

With Wix, this looks incredibly unprofessional.

Prices for WordPress start from $5 a month to $61 per month (NZD).

However, the price may slightly vary depending on your country. You can consider choosing an affordable personal plan to remove the branding and have your own domain name.

To access more extensive features, you would need to upgrade to a business plan which is still relatively affordable.

On the other hand, prices on Wix start from $4 a month to $26 a month. From what you get, these prices are slightly higher compared to WordPress.

The most basic Wix plan displays Wix ads. Ideally, you want to get started with the Combo plan at $8 a month. Also, Wix and WordPress offer similar customer support.

Hence, when it comes to value for money, WordPress takes the lead.

Read more : Create A Free Website and Sell Products on Wix Online Store

Our Website Builder Recommendations (Video Tutorial)

Each website builder has its own pros and cons.

Using either WordPress or Wix, you can quickly create a website on a budget or completely for free.

To sum up our Wix vs WordPress comparison, WordPress took the lead for:

  • Price and value
  • Additional features

On the other hand, Wix stood out for its:

  • Website building experience
  • Pre-made templates
  • Additional features

Hence, we would recommend WordPress to create a free and basic small business website.

However, if you’re looking to create a premium, professional and easy-to-use website and you want more design freedom, then you should consider getting started with Wix.

Disclosure: Some of these links on this page are affiliate links, meaning we will get a commission if you buy through them, this helps support our education-based platform and we thank you in advance.

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