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What Are The Top 10 Free Small business Tools?
Every day the Internet is producing exceptional small business tools that businesses can take advantage of to help them with their business activities. Including marketing, sales, design, analytics and even labour activities.
Today I want to share with you the top 10 online tools for small business in New Zealand. It’s important to note that there are 1000s of tools available for small business. However, these are the top 10 that we recommend to our clients.
You can watch the full video tutorial below.
1. Google My Business (Google.com/business)
The first tool is Google My Business (GMB) and this free tool is one of the most important tools for local New Zealand business. GMB is a tool that allows you to put your business on Google Maps. Moreover, you can add all your business information so people can find your business locally online.
This tool allows you to add your website, directions, reviews, services or products, photos and videos. Moreover, you have the option to add business updates in the form of online posts through GMB. Furthermore, if you don’t already have a website, Google My Business has a free website builder. You can build your free own website!
This tool is very versatile and great for a small and local business trying to grow there online presence and drive traffic to their website or physical store.
If you would like to learn how to set-up your Google My Business, click here.
2. Facebook Business Page (Facebook.com/business/pages)
The second free small business tool is the Facebook business page. Facebook is an incredible platform when used for business. Facebook allows you to create a Facebook business page so that you can engage and connect with your audience.
Moreover, you can update your customers by posting information, videos and other content. Also, with a Facebook business page, you can set up automatic messages when potential customers land on your page.
Finally, this tool helps increase engagement between your customers and followers. Overtime this engagement will eventuate into a loyal community and following.
If you would like to watch a simple to follow video on how to make your Facebook business page, click here.
3. Google Ads (Ads.google.com)
The third small business tool is called Google Ads. This is a marketing tool for search engine marketing (SEM). It is important to note that this is a free tool to use. However, you’re still paying for when people click on your ads and click through to your website.
This marketing type is called pay-per-click (PPC) marketing. This form of marketing is excellent for small businesses that sell high ticket products or services.
If you would like to learn how to set-up a basic Google Ads campaign, click here.
4. Google Analytics (Analytics.google.com)
The fourth tool is Google Analytics. This is another business tool from Google that allows you to measure your website traffic and performance.
Essentially, this tool is fantastic for understanding how to improve your websites performance. Google Analytics provides users with an in-depth look into all the analytics that Google provides for free.
5. Canva (Canva.com)
The fifth tool is called Canva and this is our favourite free tool. The reason we love this tool is that this is just a simple and amazing design tool that allows you to create stunning designs and graphics and other materials for your small business.
Moreover, you don’t need any experience in design. If you’re a complete beginner, Canva has 1000’s of pre-made templates that are easy to use, modify and add content to. This is the all-in-one free design tool for small business.
If you would like to learn how to make the most of Canva, watch this video.
6. Fiverr (Fiverr.com)
The six small business tool is called Fiverr, now this is a useful tool for outsourcing high-quality work/labour at affordable prices.
More specifically, this is great for location-independent work for example; website design, marketing services, graphic and design work, audits, voiceovers and more.
This tool provides small businesses with the opportunity to outsource to other countries such as India, Indonesia or Philippines that will complete an amazing job however at a fraction of the cost.
7. Fotor (Fotor.com)
This next business tool is called Fotor and is a free photo or image editing tool that is simple and free to use. This tool is perfect for quick edits to your business images or photos.
This is simply an all-in-one small business tool for editing any type of image.
8. Ubersuggest (Ubersuggest.com)
This is an online business tool called Ubersuggest that helps you find out keywords that are popular in your industry or your business. You can identify keywords that people are searching for on Google that are popular in your market.
In addition, you can spy on your competitor’s keywords and find out new ideas for content that you wish to create. This is a fantastic small business tool for online research.
If you would like to learn how to spy or your local competition using Ubersuggest, watch this video.
9. Gmail/Google Drive (Google.com/gmail)
The ninth tool is another Google product called Gmail or Google Drive, now you’ve probably heard of this tool before but a lot of businesses do not take advantage of this.
Google Drive is an ideal tool for sharing files and content with other teams or other project members in your business. Moreover, Google drive is ideal for collaborating on documents and excel sheets so you have everything in one secure place.
Google drive is basically a shared collaboration based tool that can increase productivity for small business.
10. Google Trends (Trends.google.com/trends)
Finally, the tenth and last small business tool we’re going to discuss is yet another Google product called Google Trends. This is a tool that’s ideal for macro and micro market research. Essentially, this small business tool will help you understand business trends and topics.
Finally, you can compare data between topics or keywords. This can support the validation process of new product ideas or extensions or new entries into new markets. Google Trends is a market research tool that small business can take advantage of.
If you would like to see how to conduct market research using this tool, click here.
I hope you found an ideal online tool that will help you and your business thrive online. Let us know what your favourite tool is in the comments below.
Here at Stewart Gauld, we provide comprehensive web design, social media and SEO solutions to small and local businesses. Moreover, we are excited to share our knowledge and expertise with small businesses in order to help them thrive in their online environment.
Book your 45-minute strategy consultation with Stewart Gauld or send us a message for more information if you require our digital media services.
