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In this article, we’ll explore what Omnisend is used for and whether it’s the right choice for you and your business.
Whether you’re a new business owner or simply looking to ramp up your customer engagement and sales, you’ve likely heard of Omnisend.
Created around a decade ago, Omnisend is a popular online marketing solution used by thousands worldwide.
But with so many online marketing platforms out there, what sets Omnisend apart?
And more importantly, what exactly is Omnisend used for?
Read more: What Is Omnisend?
What Is Omnisend Used For?
Omnisend is more than just a marketing platform. It’s a comprehensive solution that empowers eCommerce brands to connect with their customers in various ways!
At its core, Omnisend offers a range of features and integrations that can help you automate your marketing communications across email, SMS, and social media channels.
By leveraging this dynamic marketing platform, you’ll see an improvement in customer engagement and conversion rates.
And with Omnisend by your side, you’ll also see a noticeable upward shift in online sales!
Additionally, Omnisend dramatically simplifies the marketing workflow for small business owners, helping streamline the entire process from start to finish!
These tangible benefits make Omnisend a valuable asset for your business.
Read more: 5 Best Mailchimp Alternatives.
What Are Omnisend Key Features?
As I mentioned earlier, Omnisend provides eCommerce brands with a unified communication strategy, combining the power of email, SMS, and social media marketing into one platform.
So, what exactly does Omnisend have to offer?
Firstly, Omnisend provides a wide range of customizable free email templates that allow you to send personalized and targeted emails to your email list.
And if you’re up for the challenge, you can even add your own HTML templates!
Building a professional form, popup, or landing page to capture customer data is also possible, thanks to the selection of premade, easily editable templates.
However, Omnisend stands out for its comprehensive automation and segmentation capabilities.
With these tools, you can effortlessly send targeted emails triggered by specific customer activities and behaviors, such as:
- Cart abandonment.
- Order completion.
- Product or page views.
- Follow-up communications for purchases, among others.
This essentially achieves higher engagement, targeted marketing, and personalization!
Beyond email marketing, Omnisend extends its functionality to integrate seamlessly with various channels, such as Facebook and SMS marketing campaigns.
This multi-channel approach ensures that eCommerce brands maintain a consistent, targeted, and omnichannel presence across all marketing channels.
Omnisend additionally integrates directly with Shopify, which involves setting up workflows to ask your customers to give product reviews and so much more.
This, along with A/B testing, web push notifications, and ready-to-use workflows, Omnisend does a seriously good job at optimizing the overall customer experience!
Read more: Omnisend vs Klaviyo.
How Much Does Omnisend Cost?
Okay, now that you know what Omnisend is used for, you may wonder….how much does it cost?
Those wanting to try Omnisend will be pleased to know that there’s a free plan option!
Although basic, the free plan includes up to 250 contacts, 500 emails, and 60 monthly SMS sends.
It comes packed with features like standard reports, limitless segmentation, 500 web push notifications, and full access to both automation and campaign functionalities.
There are also two paid plans with access to more advanced features:
- Standard Plan: (From $16 a month) offers unlimited web push notifications, more contacts and email sends per month, the option to remove Omnisend branding from forms, and a customer support manager.
- Pro Plan: (From $59 a month) offers more contacts per month, advanced reporting tools, round-the-clock priority support and unlimited emails and Shopify reviews.
It’s important to note that the prices mentioned are for a contact list size of up to 500. As your contact list expands, the cost will increase.
This transparent pricing structure ensures that you’re aware of the potential costs as your business expands.
Read more: Omnisend vs Mailchimp.
Why Choose Omnisend?
Why should you use Omnisend for your eCommerce brand?
Well, it’s simple, really! The platform is easy to use and centralizes email, social media, and SMS marketing communications on one platform.
Plus, it easily integrates with popular eCommerce online stores such as Shopify, WooCommerce, and BigCommerce.
Made for sales-driven eCommerce teams, Omnisend’s dynamic key features are specifically designed to support online store growth.
This positions Omnisend as a powerful tool for eCommerce businesses looking to streamline their marketing efforts and strengthen their connections with their audience.
Read more: Ultimate Shopify Review.
Can Anyone Use Omnisend?
The short answer is…yes. Kind of?
However! While anyone can use Omnisend, the features cater heavily to eCommerce teams intent on engaging with their customers and driving online sales.
From the centralization of social media, SMS and email marketing, automation and segmentation, and multiple channel capabilities, there’s one clear thing….
Omnisend is one of the best multi-channel marketing solutions for eCommerce businesses.
However, for service-based teams, restaurants or cafes, content creators, real estate agents, or anything in between, I suggest trying out another email marketing platform.
Read more: My Top 7 Email Marketing Software For Small Business
Stews Final Thoughts
And that is it for this article explaining what Omnisend is used for!
As you can see, this eCommerce marketing platform offers a range of diverse features that support the growth and overall success of online stores.
If you’re serious about delivering captivating emails, SMS, and social media messages to your target audience, I highly recommend giving Omnisend a shot.
Plus, as a reputable automation tool for marketing, this multi-channel marketing solution can help you boost your sales with vibrant and strategic marketing approaches.
So, if your goal is to elevate your product sales while fostering and deepening connections with your customers, try Omnisend’s free plan today.
And when you do, let me know how you get on!
