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In this article, I share my top 7 untapped free LinkedIn marketing strategies for small businesses looking to take their online presence to the next level.
LinkedIn is an impressive online professional network platform designed specifically to help connect business professionals together.
But for small businesses new to LinkedIn, it can be difficult to understand how to use it as a free marketing platform to grow their business and online presence.
Which is why I’m here to help!
Read more: My Top Recommend Small Business Tools.
LinkedIn Marketing Strategies For Small Business
With LinkedIn, you can easily establish brand authority, generate leads, and expand your professional network–all with free marketing strategies.
And luckily, these marketing strategies are fairly straightforward and powerful!
By staying current with trends and applying these powerful free strategies, your business can expand its visibility, strengthen its professional network, and attract more leads.
So, let’s find out the 7 untapped free LinkedIn marketing strategies for small businesses now.
Read more: How To Post a Job On LinkedIn For Free?
Top 7 Free LinkedIn Marketing Strategies For Small Business
1. Enhance Your LinkedIn Profile and Company Page
This LinkedIn marketing strategy may sound simple, but it’s often overlooked!
Before diving into other dynamic marketing tactics, you must ensure that your personal and company profiles are fully complete and professionally presented.
Honestly, you’d be surprised how a well-crafted profile with accurate details can attract clients and boost credibility naturally!
I recommend including accurate details about your business, including your name, logo, and tagline, as well as a compelling description of all your services.
Read more: How To Start A Business With No Money.
2. Leverage LinkedIn Groups
LinkedIn Groups are valuable for businesses looking to establish and nurture their professional network.
Believe it or not, you’ll unlock numerous benefits by actively participating in (or even creating your own) groups that align with your industry or niche!
Through active group discussions, you can share your insights and perspectives on specific topics.
Additionally, answering relevant questions from others showcases your willingness to help and support others in your field.
Offering thoughtful and informative expertise to group members will ultimately position your business and brand as a knowledgeable and credible resource.
And you never know; this may lead to opportunities for future business ventures and partnerships!
Also, did you know LinkedIn Groups are a great way to stay up-to-date on industry news and trends?
By diligently engaging in the latest developments at all times, you can be sure that your business stays ahead of the curve.
Read more: Why Do Most Small Businesses Fail?
3. Utilize LinkedIn Live
By embracing LinkedIn’s live video broadcasting feature, LinkedIn Live, you can effectively interact with your audience in real-time.
This can increase your online presence and build community and trust within your audience.
Ensure your live sessions are interactive, encouraging comments, questions, and discussions with your audience.
To put it simply, people love to see and engage with an actual human behind the screen!
Here’s how you can use LinkedIn Live to engage with your audience and deliver value:
- Live Q&A Sessions: Directly answer your audience’s questions, address their concerns, and give advice.
- Product Demonstrations: Showcase your product (or service) in action to highlight its benefits and generate leads.
- Panel Discussions: Invite other industry experts or leaders to discuss relevant topics to gain diverse perspectives and insights.
- Behind-the-Scenes Access: Give your audience a glimpse into your company culture or the process behind your product/service to humanize your brand.
- Interviews: Interview industry leaders, customers, or employees to share their stories or insights.
- Training Sessions/Webinars: Run educational sessions on relevant topics to establish yourself as a credible leader while also building brand loyalty.
Also, you should always promote upcoming live sessions through your LinkedIn posts, articles, and groups to ensure that as many people as possible tune in.
And after the session, make sure to repurpose the content!
I recommend sharing the full recording or creating short-form key takeaway videos to maximize reach and impact.
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4. Create and Share High-Quality Content
This one also may sound super simple, but you must create high-quality, shareable, and varied content that resonates with your target audience.
Basically, include credible articles, visually appealing infographics, and engaging videos that resonate with your target audience within your profile and posts to encourage engagement.
In particular, I highly recommend creating video posts!
This is because video posts generate up to five times more engagement than text or image-based content.
Small businesses like yours can leverage videos to highlight your products, share customer success stories, and offer valuable educational content.
Essentially, video content seamlessly connects your viewers to your vision and brand!
Think….behind-the-scenes glimpses, product demos, live webinars, and anything in between to keep your audience engaged and excited.
Also, remember, consistency is key!
Posting insightful, authentic, and regular content can also establish your business and encourage audience engagement.
5. Engage with Your Network
LinkedIn’s true value lies in its capacity to bring together professionals and businesses.
And for small businesses wanting to increase their online presence, creating a strong network is key!
LinkedIn is the perfect platform for businesses looking to reach out to colleagues, clients, prospects, and other industry peers.
Regularly interacting with other LinkedIn members through likes, comments, and shares will build meaningful connections with like-minded people and potential customers.
Staying consistently active on LinkedIn basically enhances your visibility while keeping your business at the forefront of people’s minds.
6. Optimize for SEO
Search Engine Optimization (SEO) is not only crucial for your website! It also plays a significant role in enhancing your LinkedIn presence.
By optimizing your LinkedIn profile, company page, and posts with relevant keywords, you’ll naturally increase your visibility in search results on both LinkedIn and Google.
This means that when potential clients search for keywords related to your industry or services, your LinkedIn profile and company page are more likely to appear!
This can help drive organic traffic and generate leads.
The first step in optimizing your LinkedIn presence for SEO is identifying relevant keywords that accurately reflect your business and offerings.
Simply incorporate these keywords strategically into your profile headline, summary, descriptions, and company page content.
And did you know that regularly publishing high-quality content incorporating your keywords can also boost your SEO efforts?
Remember that SEO is an ongoing process that requires a lot of effort and consistency. It’s essential to monitor your results and adjust your strategy accordingly!
Read more: Is It Possible To Do Your Own SEO?
7. Monitor and Analyze Performance
Once the above LinkedIn marketing strategies have been implemented, it’s important to track the performance of your LinkedIn posts and profile.
This is where LinkedIn’s built-in analytics tools come in handy.
LinkedIn’s dynamic analytics tools help you essentially monitor all key metrics related to your profile, content, and interactions.
These analytics offer valuable insights into audience demographics, content performance, and, ultimately, the success of your marketing and networking activities.
LinkedIn offers two types of analytics tools:
- Creator analytics (post and audience analytics).
- Profile analytics (page views and search appearance analytics).
Reviewing these metrics lets you pinpoint which content resonates most with your audience, allowing you to easily fine-tune your approach accordingly!
Consistently monitoring your analytics helps you optimize your marketing strategy while staying aligned with business objectives.
Why Should Small Businesses Use LinkedIn?
LinkedIn is the world’s largest professional network, with over 900 million B2B companies, freelancers, service providers, and other business professionals.
This makes it the perfect space for small businesses looking to connect with industry professionals, investors, partners, and potential clients!
Additionally, the business social media platform generates almost 3 times more visitor-to-lead conversions than Facebook or Twitter, according to Sprout Social.
Unlike other social media platforms that prioritize casual engagement, LinkedIn offers a more business-focused environment.
This versatility gives small businesses a dedicated space to successfully build a credible brand and meaningful relationships.
LinkedIn undoubtedly is a powerful tool for any business looking to expand and thrive!
Read more: How To Drive Leads With TikTok Marketing?
Are LinkedIn Paid Ads Worth It?
Yes! In addition to the 7 free LinkedIn marketing strategies mentioned above, small businesses should also invest in LinkedIn paid advertisements.
LinkedIn Ads are powerful paid marketing strategies that help with online visibility, conversions, and engagement.
However, it’s worth noting that the effectiveness of LinkedIn paid ads relies on properly setting up campaigns.
Read more about LinkedIn paid ads here.
Stews Final Thoughts
And that wraps up this article explaining 7 untapped free LinkedIn marketing strategies for small businesses!
As you can see, you don’t need to spend hundreds and hundreds of dollars per month on paid LinkedIn marketing strategies.
From creating engaging content, actively engaging in LinkedIn Groups, and optimizing and analyzing your profile and posts, you can effectively showcase your brand for free!
Implementing these free and powerful online marketing tactics with LinkedIn will increase your online visibility, foster a strong professional network, and generate more leads.
So, get ready to leverage the power of LinkedIn marketing and watch your small business climb to the next level.
Remember, consistency and authenticity is key!
Thanks so much for reading.
