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In this Brevo review, I share whether this marketing and CRM platform is the best all-in-one tool for you and your small business.
In 2025, using marketing tools that are powerful, intuitive, and budget-friendly is more crucial than ever for small businesses looking to stay competitive.
Introducing Brevo, an all-in-one marketing platform that promises to power your small business growth with easy-to-use tools and effortless multi-channel marketing strategies.
Read more: My Top 10 Online Tools For Small Business.
Quick Summary
- Brevo (formerly Sendinblue) is a marketing automation platform that lets you connect and engage with your audience through email, SMS, and web push campaigns.
- The all-in-one platform also has basic CRM features such as seamless contact management, a built-in sales pipeline, a shared inbox, and a meeting scheduler.
- Brevo is extremely affordable, offering a generous free plan (perfect for beginners) and low-cost paid plans starting from just $9 per month.
- The platform is perfect for small service-based or eCommerce businesses looking for an easy-to-use, simple, effective marketing automation tool and lightweight CRM solution.
- Check out my step-by-step guide on how to use Brevo here.
Brevo Review 2025
Enter Brevo, an all-in-one marketing solution that streamlines everything from email campaigns to customer relationships.
But with so many options flooding the market, is Brevo truly the best marketing automation and CRM choice for small businesses aiming to grow?
In this Brevo review, we’ll dive into its ease of use, marketing features, CRM capabilities, pricing, and more to help you determine whether it truly can fuel your business’s success.
So, with that said, let’s jump straight into Brevo.
What Is Brevo? (Video Tutorial)
Brevo (formerly known as Sendinblue) is an all-in-one marketing platform and CRM suite designed to help small businesses manage their marketing efforts more effectively.
Founded in 2007 and rebranded in 2023 as Brevo, the tool was born to make marketing and automation tools more accessible and affordable for growing small businesses.
Brevo brings together email marketing, SMS campaigns, live chat, automation, and sales CRM features to help you streamline your essential marketing tasks with ease.
This means Brevo is not only a standalone marketing automation platform but a lightweight CRM solution perfect for managing customer relationships and sales.
Essentially, you can communicate with your customers, track performance, and create, send, and optimize your campaigns from one single, user-friendly dashboard.
Known for its intuitive design, ease of use, and affordability, Brevo is a go-to choice for small businesses seeking an all-in-one marketing solution that’s powerful and accessible.
Read more: What Is Brevo?
Learn more about how to use Brevo in my step-by-step video tutorial below.
Brevo Ease Of Use
Brevo prides itself on being a simple and easy-to-use marketing platform for beginners, and it definitely delivers!
As soon as you log in, you’ll land on a well-organized dashboard where everything is clearly displayed.
The great thing about Brevo’s interface is that there’s no complicated jargon to decipher or hidden features to uncover—everything is right where you need it!
Thanks to Brevo’s handy ‘Brand Setup’ feature, you can effortlessly pull your brand’s colors and logo from your website, saving you the hassle of manual uploads.
The drag-and-drop email editor is incredibly user-friendly, too, allowing you to easily place content blocks such as text, images, and buttons exactly where you want them.
Editing text is also straightforward, and the built-in AI assistant can even help you fine-tune your copy in seconds!
A standout feature also worth mentioning is Brevo’s ability to revert to previous versions of your email (which is a lifesaver if you make a mistake!)
Not all email editors offer this, which is a huge plus for complete beginners (or anyone simply wanting to avoid starting from scratch).
From easy navigation to creating custom templates, Brevo ensures a smooth, intuitive experience for all its users.
Read more: Sendinblue vs ActiveCampaign.
Brevo Pricing
While Brevo offers flexible pricing to suit all businesses, its pricing plans can be a bit confusing. But don’t worry—that’s where I step in to help.
The great thing is that Brevo offers a generous free option within its marketing and CRM plans, perfect for individuals or small businesses looking to get up and running quickly.
In addition to the free plan, there are four plan types: Marketing, Conversations, Sales, and Customer Data, each with its own set of pricing options.
If you want to use Brevo primarily for marketing campaigns and transactional emails, you must purchase one of the Marketing Platform tiered packages below:
- Free: $0.
- Starter: Starting from $9 per month.
- Business: Starting from $18 per month.
- Enterprise: Custom pricing.
Note: Pricing for each of the above ranges depending on the number of contacts you have and how many emails you send monthly.
Additionally, there’s an extra charge for SMS & WhatsApp campaigns, removal of Brevo branding, and pre-paid email credits.
The Conversations Platform is ideal for teams looking to scale their real-time customer communications through live chats, chatbots, integrated social media platforms, and more.
There are just two pricing options within the Conversations Platform:
- Free: $0.
- Pro: $15 per month per user.
The Sales Platform is a lightweight small business CRM solution that includes features for the sales pipeline, meeting scheduling tools, and contact management.
These pricing plans are as follows:
- Free: $0.
- Pro: $12 per month per user.
The Customer Data Platform is best for those who want to unify, prepare, and effortlessly sync their customer data across all platforms and channels.
This platform is available for a custom price only.
For teams looking to leverage Brevo as both an email marketing and CRM tool, I suggest choosing a ‘Marketing’ and ‘Sales’ plan that suits you best.
Read more: 7 Best Email Marketing Software For Small Business.
Brevo Marketing Key Features
Email Campaigns and Templates
Thanks to Brevo’s wide range of 40+ responsive template designs, you can easily create and send captivating and personalized email campaigns and newsletters to your clients!
Email campaigns have a 99% deliverability rate, meaning your emails are more likely to reach your customer’s inboxes instead of their spam folder.
All of Brevo’s templates are completely free to use and can be customized from the drag-and-drop editor, meaning you don’t need any HTML experience to get started.
I love that you have the option to build a dynamic email template with visually appealing elements, buttons, and images or opt for a simple, minimalistic (more personable) design.
Regardless of the type of campaign you want to send (dynamic or minimalistic), simply drag and drop your elements, then edit the text directly in the editor. No fuss or coding is required!
However, it’s important to note that you must pay to remove Brevo’s branding on templates.
Alternatively, you can switch to the HTML editor to add custom code and tweak your campaigns even further (then save those creations as templates for later use).
The options are endless!
And the powerful A/B testing feature means you’re able to easily create and compare different campaign versions and subject lines to see which works best with your audience.
This helps optimize your email content for maximum conversions.
You can also create lists or easily segment your audience based on their interests, age, behavior, and engagement and then send specific emails to those segments.
This ensures your messages reach the right people at the right time!
And to top it off, Brevo’s AI-powered subject line assistant is here to elevate your emails, offering smart suggestions to help you craft the perfect subject line.
Email Automation
Brevo offers a range of customizable, ready-made email automation sequences for the most common scenarios, such as:
- Welcome emails.
- Birthday emails.
- Anniversary emails.
- Abandoned cart emails, and more.
These workflow-based automation flows are essentially triggered-based campaigns based on contact data, email engagement, web behavior, and e-commerce activity.
Additionally, you can set up your own automation sequences by adding triggers and actions, if/else conditions for specific workflows, or time delays within the workflow builder.
The workflow editor is also packed with multichannel messaging options, allowing you to engage customers through WhatsApp, SMS, email, and web push notifications.
It’s worth noting that while Brevo’s automation features do the job, they certainly don’t have the same complexity and customization options as competitors such as ActiveCampaign.
Read more: What Is ActiveCampaign?
Transactional Emails
Brevo is known for its powerful transactional email features, and boy, does it deliver!
Essentially, transactional emails are automatic email replies in response to specific actions taken by individuals.
This is perfect for businesses that need to send timely, high-volume emails, like welcome notes, purchase confirmations, account activations, shipping updates, and more.
Transactional emails can be customized with customer names, product titles, prices, and more to ensure accurate and targeted instant emails.
With Brevo, you can count on lightning-fast delivery, with 50% of emails being delivered within just 1 second and 99.98% of emails reaching recipients in under 20 seconds.
While Brevo’s free plan allows you to send up to 300 emails daily, businesses with higher email volumes must upgrade to one of the paid plans.
Multi-channel Marketing
Brevo is not just another email marketing software! With Brevo, you can also send timely and captivating SMS, WhatsApp, and web push campaigns to your customers.
Basically, you can send real-time transactional SMS messages for order confirmations and shipping updates, as well as personalized campaigns that resonate with your audience.
This means you can connect with your subscribers at all times on their preferred channel, ensuring no one slips through the cracks.
SMS, WhatsApp, and web push campaigns are available on all Marketing plans.
However, you must purchase credits to send messages (with the cost varying depending on the country you’re sending to).
And it’s important to note that you’ll be charged in Euros, no matter where you’re based.
Brevo also lets you send targeted messages through WhatsApp, providing a unique way to engage with your audience.
These WhatsApp campaigns allow for more customization, allowing you to add anything from images, videos, attachments, and clickable CTAs.
This means you have the opportunity to create and send interactive and visually engaging content to your customers!
Like emails, you can upload contacts in bulk and create segments based on location, preferences, and purchase history.
This functionality is available across all plans, though the sending charges will vary depending on the country.
The ability to send SMS and WhatsApp messages to your customers is a significant advantage of Brevo, as you can manage and target multiple channels from one platform!
AI Assistant
Like other all-in-one marketing tools, Brevo has recently introduced an AI-powered assistant into its platform.
This built-in AI assistant is surprisingly effective, helping you with all the essentials, such as generating subject lines, email content, and call-to-action buttons.
It’s not flawless, but it certainly saves time, especially for small business owners needing to balance many important tasks daily!
One AI feature I find particularly useful is the ability to fine-tune your content for different use cases.
Basically, you can easily rephrase sentences, adjust the tone, or even translate text using AI-driven technology.
And another awesome AI-driven tool is the predictive send-time feature.
By analyzing your past campaigns (or, for new users, aggregated data from other Brevo customers), this feature suggests the optimal time to send your emails.
How impressive is that??
While the AI email builder is included in the free plan, the predictive sending feature requires the Business plan, starting at $18 per month.
For those managing customer interactions, Brevo also integrates AI into the Conversations Platform as well.
It can quickly summarize chats and even draft replies, which is a real time-saver when you need to respond swiftly.
Read more: How Can I Use AI To Grow My Business?
Brevo CRM Key Features
In addition to its marketing automation and web tracking capabilities, Brevo also doubles as a simple, free CRM system.
This is a feature that many all-in-one email marketing platforms charge extra for!
This is a major advantage for businesses looking to combine their CRM needs with their marketing efforts without breaking the bank.
While Brevo’s CRM may be on the lighter side, it’s still an excellent choice for anyone seeking a straightforward CRM solution alongside robust marketing automation tools.
One of Brevo’s standout CRM features is its ability to handle unlimited contacts, which you can add manually or import via a file.
Plus, you can easily apply filters to contact lists based on specific attributes, helping you create more targeted and personalized groups.
And although simple, Brevo’s built-in sales pipeline feature is clean, intuitive, and user-friendly.
Editing columns and managing contact attributes within sales pipelines is quick and easy, making it ideal for those who don’t require hundreds of sales CRM features!
The shared inbox feature is another valuable tool, enabling multiple team members to manage and respond to customer inquiries from a single interface.
You can also seamlessly connect your email, WhatsApp, Facebook, and Instagram accounts to the inbox, keeping everything in one place.
Brevo also eliminates the hassle of scheduling meetings with its built-in meeting scheduler.
Essentially, you can easily book appointments with clients or leads and sync them with your calendar—no need for external tools like Calendly!
And for those who need to make or receive international calls, Brevo’s integrated calling feature streamlines communication for sales, support, and customer success teams alike.
Read more: 7 Best CRM Software For Small Business.
Brevo Integrations
Thanks to the Brevo app marketplace, you can easily integrate over 150 tools into your Brevo account!
From websites to external CRM platforms, payment processing tools, and many more, they can all be easily connected to Brevo with just a few clicks.
You can even add popular analytics tools like Google Analytics to gain in-depth customer insights!
Basically, Brevo lets you seamlessly sync data between platforms in seconds to help streamline your business processes and keep everything up to date.
By integrating your favorite apps and software, you can truly build a unified marketing ecosystem.
Brevo Customer Support
The good news is all Brevo free and paid plans offer email support and access to the online knowledge base, community forum, and blog.
The knowledge base is pretty thorough, and the Brevo Academy is the perfect solution for complete email marketing newbies.
Additionally, Brevo’s helpful and responsive live chatbot is available on all Brevo web pages!
Marketing Platform ‘Starter’ paid plans additionally get 24/7 email support (available in 6 languages), and ‘Business’ plan members get phone and chat support.
I think its safe to say that regardless of your plan, plenty of support options are available!
Is Brevo The Best Marketing And CRM Tool For You?
So, as we reach the end of this Brevo review article, the question remains: Is Brevo the right choice for you?
Well, to answer this quickly, Brevo is an excellent fit for those seeking a free and simple marketing automation tool with basic CRM functionality.
If your focus is sending transactional emails or SMS/WhatsApp marketing campaigns to your customers, Brevo is one of the top tools available.
I recommend Brevo for small service-based teams such as consultants, agencies, and local businesses.
However, e-commerce businesses will also find Brevo highly beneficial, thanks to features like customizable triggers based on purchase data and the ability to import customer orders.
Plus, seamless integrations with platforms like Shopify, WooCommerce, and Magento boost its e-commerce capabilities even further!
For those after a user-friendly, dynamic marketing service, Brevo seriously delivers in spades.
Its ease of use and range of features make it a great choice for businesses looking to streamline their marketing efforts.
That said, if you’re looking for a more comprehensive CRM solution, you might find Brevo too simple.
While it’s a solid choice for light CRM tasks, it doesn’t offer the depth and complexity that some businesses might need.
For those needing deeper CRM solutions, I highly recommend checking out competitors like ActiveCampaign and HubSpot to see what they bring to the table!
Stews Final Thoughts
And that is it for this updated Brevo review!
If you’re looking to communicate, connect, and drive sales online through easy-to-use email marketing activities, Brevo is a good place to start.
In my opinion, Brevo is the perfect marketing automation for small businesses with a limited budget.
But instead of just taking my word for it, why don’t you try out the platform for yourself?
With a generous free plan and affordable paid pricing plans, what have you got to lose?
Thanks so much for reading.
