Home CRM for Small Business How Much Does GoHighLevel Cost? (2025 Update)

How Much Does GoHighLevel Cost? (2025 Update)

by Stewart Gauld
Last updated on December 16th, 2024
How Much Does GoHighLevel Cost? Pricing Plans Explained

How much does GoHighLevel Cost?

GoHighLevel (also known as HighLevel) is a popular CRM and marketing automation platform that streamlines your operations and elevates your marketing to the next level.

But unlike other GoHighLevel alternativesthe platform doesn’t offer a free plan.

This leaves many small businesses wondering: How much will GoHighLevel cost you monthly? And does the investment justify its hefty price tag?

Read my comprehensive GoHighLevel Review article here.

How Much Does GoHighLevel Cost?

How Much Does GoHighLevel Cost_

Depending on the plan you choose, GoHighLevel costs anywhere from $97 to $497 monthly.

Here’s a concise breakdown of GoHighLevel’s pricing tiers:

  • Starter Plan: Priced at $97 monthly ($970 when billed annually). Includes all the foundational features you need to get started.
  • Unlimited Plan: Priced at $297 a month. Include APIs, an infinite number of sub-accounts, and a personalized desktop application.
  • SaaS Pro Plan: Priced at $497 monthly. Tailor-made for businesses aiming to escalate their revenues from SaaS (software as a service).

Plus, with GoHighLevel’s annual payment option, members can receive 20% off their GoHighLevel plan.

Read more: GoHighLevel Pricing Plans.

GoHighLevel Pricing Plans

GoHighLevel’s trio of easy-to-understand pricing packages were designed to accommodate the needs of different business types and sizes.

Here’s a rundown of each plan’s offerings:

1.   Starter Plan – $97/month.

Best suited toward small teams or agencies, the ‘Starter’ plan offers all the essential tools.

This includes CRM functionality, email and SMS marketing, a landing page and website builder, reputation management tools, an appointment scheduler, and more. 

Basically, GoHighLevel’s ‘Starter’ plan is an all-in-one marketing and automation solution built for small businesses.

This plan also supports small business growth with unlimited contacts and users. Plus, you can even manage up to three sub-accounts!

I highly recommend getting started with this plan to experience GoHighLevel’s fundamental capabilities for yourself.

2.   Unlimited Plan – $297/month

Almost triple the cost of GoHighLevel’s ‘Starter’ plan, the ‘Unlimited’ plan is undoubtedly a step up in value and capabilities!

This plan includes everything the ‘Starter’ plan offers, plus API integrations with other tools, unlimited sub-accounts, and a custom-branded desktop app.

These capabilities allow you to scale your business and brand seamlessly without worrying about extra per-client fees.

Additionally, having the option to brand the platform as your own is particularly beneficial for reinforcing business identity.

In my opinion, the ‘Unlimited’ plan is the perfect choice for growing agencies or businesses that juggle numerous client accounts.

3.   SaaS Pro Plan – $497/month

Do you want to use GoHighLevel as your own software? The ‘SaaS Pro’ plan is for you!

This plan has all the benefits of the ‘Unlimited’ plan, with added tools like auto-creation of sub-accounts, the ability to manage your own pricing model and billing directly, and enhanced API access.

Essentially, you can fully personalize your desktop and mobile white-label apps and change your pricing and services to suit your audience!

You can also integrate GoHighLevel with your existing agency tools for streamlined operations on the SaaS Pro plan.

Read more: What Is GoHighLevel And What Is It For?

Does GoHighLevel Have a Free Trial?

Does GoHighLevel Have a Free Trial_

All GoHighLevel plans include a complimentary 14-day trial period, so you can explore the platform’s full suite of features and capabilities before purchasing.

What happens once the 14-day trial period ends? GoHighLevel will simply process an automatic charge to your card for the next month. How easy is that??

Can You Pause GoHighLevel?

Yes! Thanks to GoHighLevel’s adaptable ‘Pause and Resume Subscription’ option, you can hold your subscription indefinitely or for a custom date range.

By pausing your GoHighLevel account as circumstances arise (rather than canceling it outright), you can conveniently preserve the integrity of your account history and settings.

Whether you’re pausing operations or trying out new software or tactics, this intuitive feature means you can pick up precisely where you left off on your terms!

Check out how to pause your GoHighLevel account here.

Is GoHighLevel Worth The Cost?

Is GoHighLevel Worth The Cost_

At first glance, GoHighLevel’s pricing may appear steep compared to other marketing automation and CRM platforms (and I must admit, I agree with you!)

However, when you break down the sheer number of features and tools GoHighLevel offers, it truly is a good deal!

That is…if you’re looking for an all-in-one marketing solution platform with CRM tools, pipeline management, workflows, social media integration, sales funnels, courses, etc, etc.

Whether you choose the ‘Starter’ ($97 monthly), ‘Unlimited’ ($297 monthly), or ‘SaaS Pro’ ($497 monthly) plan, you can’t argue that the platform doesn’t offer a range of plans to suit various teams, needs, and scales.

Overall, GoHighLevel’s comprehensive benefits and tools can significantly enhance the operational efficiency of your growing business.

So, is GoHighLevel worth the high cost? Well, it depends……

If you’re positioned to maximize what GoHighLevel has to offer, it can potentially elevate both your productivity and profit margins!

However, if you’re looking for a simple small business CRM marketing tool, there are cheaper, more suitable options out there.

I suggest first assessing your business objectives and whether you believe GoHighLevel’s features can help propel your growth.

If the answer is yes, then GoHighLevel is absolutely worth the cost!

Read more: 7 Best CRM Software For Small Business.

Stews Final Thoughts

This brings us to the conclusion of this article, which explains how much GoHighLevel costs.

With no free plan and pricey monthly fees, GoHighLevel is certainly not the most budget-friendly digital platform available.

However, when you consider the extensive capabilities it offers, the cost is actually quite fair!

GoHighLevel is a compelling choice for businesses looking to optimize their operations and enhance their marketing tactics.

No matter the size of your business, from small startups to larger corporations, GoHighLevel offers clear, scalable pricing options.

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My name is Stewart Gauld. I’ve been helping small and local businesses with digital activties over the last 7 years.