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Are you looking for an honest and comprehensive GoHighLevel review?
If you’re a small business searching for a cost-effective solution to convert more leads, you’ve likely heard of GoHighLevel.
GoHighLevel (commonly referred to as HighLevel) promises to revolutionize how businesses operate online.
But in a world full of online tools and platforms all claiming to be ‘all-in-one solutions,’ does GoHighLevel really live up to the hype?
And more importantly, is it the best choice for you and your business?
Read more: My Top Recommended Online Tools For Small Business.
GoHighLevel Review 2025
GoHighLevel aims to help you increase conversions and engagement while streamlining your business processes and operations.
With in-depth features and a user-friendly interface, GoHighLevel is a full-suite business tool undoubtedly worth considering.
And in this GoHighLevel review, I’ll explore the features, functionalities, pricing, and more to uncover whether GoHighLevel is the game-changing platform you’ve been looking for.
So, with that said, let’s get stuck in.
What Is GoHighLevel?
At its core, GoHighLevel (HighLevel) is a multifaceted, all-in-one business marketing and CRM automation platform.
Since its inception in 2018, the platform helps small to medium-sized businesses capture leads, drive sales, nurture customer relationships, and optimize day-to-day processes.
GoHighLevel essentially offers an entire suite of marketing and CRM tools on one single platform, replacing the many tools businesses use daily.
Thanks to the handy drag-and-drop editor, you can quickly build online courses, websites, sales funnels, and landing pages.
Plus, GoHighLevel offers email marketing features, an appointment scheduler tool, white label solutions, reputation management, and more–all in one place!
Read more: What Is GoHighLevel?
What Is GoHighLevel Used For?
Go HighLevel essentially helps you gather leads through landing pages, surveys, forms, calendars, and inbound phone systems.
And then, once a lead has been secured, GoHighLevel streamlines the lead nurturing process using automation techniques.
The platform efficiently engages with leads through different communication methods such as voicemails, calls, SMS, emails, Facebook Messenger, and other channels.
This ensures that each lead receives a timely and relevant message!
With GoHighLevel by your side, you’ll not only capture leads but also deepen relationships, boost conversions, and streamline your business operations.
Ease Of Use
GoHighLevel’s integrative system ensures your sales and marketing data is stored in one single, unified platform.
Although this eliminates the time spent juggling between multiple platforms, the question still remains: Is GoHighLevel easy to use?
The short answer is yes! This is because everything is designed to work together.
The platform includes a user-friendly interface for constructing web pages, allowing anyone to easily design landing pages, sign-up forms, and full-fledged websites.
GoHighLevel offers thousands of funnel, website, email, and social media templates, all pre-designed and customizable so you can curate designs unique to your brand.
Plus, the native integration options for payment gateways mean you can seamlessly accept payments online without a second thought.
Read more: 7 Best CRM For Small Businesses.
Pricing
GoHighLevel offers three pricing plans:
- Starter: ($97 per month or $970 annually), one single account with access to all essential features.
- Unlimited: ($297 monthly), unlimited sub-accounts, users, and contacts, API access, and a branded desktop app.
- SaaS Pro: ($497 per month) best for SaaS teams looking to boost revenue.
The platform also offers a 14-day trial for teams wanting to try their impressive features without any commitment.
Key Features
GoHighLevel is a versatile platform built for marketers and small-medium-sized teams searching for an all-in-one business solution.
But what exactly are GoHighLevel’s key features?
Lead Management and Sales Pipeline:
Imagine a single digital hub where you can keep all your customer interactions, manage your sales pipeline, and never lose track of a deal!
That’s where GoHighLevel’s comprehensive CRM system steps in.
The CRM feature essentially streamlines contact management by organizing your leads into dynamic Smart Lists.
These Smart Lists allow you to customize and filter your contacts based on various conditions.
You can then send targeted SMS, Emails, Workflows, and more to your contacts directly from the platform.
Plus, the Bulk Actions CRM feature allows you to quickly send messages (or emails) to a list of contacts or move a specific group into your sales pipeline—all with just a click.
The visual drag-and-drop sales pipeline management system allows you to easily view where each contact is within the customer journey.
This can help you strategically target your efforts to specific areas and can lead to increased conversions!
And get this: you can access all your important contact information, manage leads, and connect with customers anytime, thanks to the easily accessible mobile app!
Automated Marketing Tools:
Forget juggling multiple marketing platforms! With GoHighLevel, you can send emails, SMS, and (get this!) voice messages to your audience from one place.
Through automated campaigns, you can send targeted email or SMS follow-ups and campaigns to your clients in seconds.
From simple tasks like managing email drip campaigns to multi-step operations that incorporate email marketing, SMS, and social media efforts, GoHighLevel has you covered!
GoHighLevel’s automation workflows are triggered by specific customer actions, ensuring your messages are always delivered at the right time.
Plus, GoHighLevel’s automation capabilities extended to setting up appointments, issuing reminders, and executing finely tuned nurture campaigns.
This level of automation leads to enhanced operational efficiency, decreased errors caused by manual processes, and a notable increase in conversion rates!
Websites, Sales Funnels, and Landing Pages:
Ever wanted a toolkit to skyrocket your sales? GoHighLevel’s suite for building websites, landing pages, and sales funnels does just that.
The built-in tool offers both a funnel and website builder, serving as an alternative to platforms like ClickFunnels and Unbounce.
Whether you choose a template (or create one from scratch), you can add and personalize each element of your sales process for better customer experience and higher conversions.
Additionally, you can even import a sales funnel to GoHighLevel from ClickFunnels!
It’s worth mentioning that although there are many templates available for quick funnel creation, the designs are typically quite simplistic.
However, you can add dynamic elements like calendars, timers, order forms, progress bars, and more to enhance your sales funnels further.
Streamlined Appointment Booking:
Wave goodbye to external calendar tools like Calendly! With the integrated appointment scheduler, you can:
- Create calendars.
- Book and schedule appointments or reminders.
- Manage timezones.
- Handle payments and more.
Plus, this intuitive tool can connect with third-party calendar tools like Google or Outlook, so you don’t double book appointments!
Read more: How To Use Calendly?
Memberships and Courses:
You no longer need third-party services to host your online courses or membership sites!
GoHighLevel replaces tools like Kajabi and Skool.com, allowing you to create, manage, and design your exclusive courses and membership packages, complete with your branding.
You can design and sell digital products and build unlimited custom courses, coaching programs, and membership hosting!
The intuitive visual editor allows for effortless course creation, and you can upload various pieces of course content, including video clips and images.
GoHighLevel also provides free or paid memberships with the option to add interactive elements like quizzes or assignments.
Your membership site comes with a free domain, and the design of the landing page can be tailored to reflect your brand’s identity.
It’s worth mentioning that GoHighLevel certainly can’t compete with dedicated community platforms (like Skool.com) or course creation sites (like Kajabi).
However, it’s awesome for teams looking to create basic courses and memberships.
Read more: Best Platform To Sell Online Courses?
Reputation Management:
The reputation management feature (one of my personal favorite features) offers a full panoramic view of your online brand reputation!
With GoHighLevel, you can essentially monitor your average ratings and review counts and quickly request, respond to, and review customer feedback.
All reviews are housed in one handy location, so you can monitor, interact with, and even contest your reviews effortlessly.
Thanks to the handy review widget feature, you can then showcase the quality of your products and services on your GoHighLevel website (or any third-party platform).
Plus, this impressive feature integrates with Google Business Profile and Facebook, allowing you to manage your business reviews and reputation within those platforms, too!
While Label Solutions:
If you’ve dreamt of developing a suite of marketing tools stamped with your brand image but don’t know how to code, you’ll love this impressive no-code feature.
With GoHighLevel’s white-label solutions, you can deliver a cohesive, brand-centric experience to your clients to help you build trust and strong business relationships.
This unique tool allows you to create customized logos and URLs, so your customers will only ever see your unique branding within the app!
Essentially, you can display GoHighLevel’s features and tools as your own while optimizing operations, captivating customers, and enhancing the overall growth of your business.
GoHighLevel Alternatives
1. Kajabi
Kajabi is one of the best business platforms to help you create, market, and sell online courses, memberships, coaching programs, and more.
Additionally, Kajabi has a built-in sales funnel and website builder and offers AI tools, email marketing and payment management features, and CRM capabilities.
Comparing Kajabi to GoHighLevel, the two platforms cater to slightly different user bases and needs.
Both platforms offer overlapping features, such as collecting reviews and managing online reputations.
GoHighLevel is better for teams focused on driving marketing automation and CRM features like sales funnels, landing pages, and customer communication management.
On the other hand, Kajabi is the better platform for course creation and membership sites.
Content creators or business owners needing a solid platform for delivering educational material may prefer Kajabi over GoHighLevel.
However, if you prioritize sales and communication processes in your business model but want to dip your toes into course creation, GoHighLevel may be the better choice.
Read more: Kajabi vs ClickFunnels.
2. ClickFunnels
ClickFunnels is an online marketing toolkit designed to help you efficiently build sales funnels to optimize your marketing efforts.
With customized landing pages, automated email sequences, A/B testing, and CRM tools, ClickFunnels helps manage the entire sales process from start to finish.
Comparing ClickFunnels to GoHighLevel, you’ll find that both platforms are geared towards boosting online marketing efficiency.
And while both platforms offer many of the same tools, the difference lies in their focus.
ClickFunnels excels in creating and optimizing sales funnels, making it a preferred choice for teams focused on maximizing sales and profits through funnel strategies.
GoHighLevel is the better option for teams seeking a broader range of features to help them manage their complex marketing and CRM needs.
3. Systeme.io
Systeme.io is a beginner-friendly marketing platform that integrates a range of tools within one interface, streamlining the process of launching and managing an online business.
Key features of Systeme.io include email marketing, funnel building, website creation, course hosting, affiliate program management, and automation capabilities.
Systeme.io and GoHighLevel are both comprehensive platforms aimed at streamlining marketing activities within your small business.
Systeme.io is more user-friendly, offering simple yet effective email marketing, funnel building, and course hosting features.
GoHighLevel, contrastingly, caters more towards seasoned marketers, offering advanced CRM, automation, and white labeling services for managing complex strategies.
Basically, Systeme.io emphasizes simplicity and affordability for small, growing businesses, while GoHighLevel offers a broader set of tools for in-depth marketing!
Is GoHighLevel The Best Choice For You?
Is GoHighLevel the best all-in-one marketing choice out there? The answer is…..maybe?
If you’re an agency or medium-sized business searching for a seamless CRM and marketing automation tool, you’ll likely find what you need with GoHighLevel.
Additionally, GoHighLevel could also be a good solution if you’re also after email marketing, review management, appointment scheduling, and website builder functionalities.
However, I believe that, although GoHighLevel is easy to use, the platform caters generally to users with more complex needs and larger datasets.
Small business owners just starting may not be comfortable using (or need) a tool with so many extensive features.
Therefore, it’s important for you to identify your needs and goals before diving into GoHighLevel!
Stews Final Thoughts
Is GoHighLevel the next best full-suite business platform?
Given its extensive range of features, it’s easy to see why its popularity has significantly spiked in just a few short years.
GoHighLevel ranks highly on my list of all-in-one platforms and stands out as one of the premier choices for small teams to consider.
In saying that, there may be better choices for some small business types.
So, give the 14-day trial a go to determine if GoHighLevel is the best choice for you!
Thanks for reading this GoHighLevel review!
