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What Is GoHighLevel and Who Is It For?
Are you ready to drive engagement, increase conversions, and streamline operations within your business?
Introducing…..GoHighLevel!
There’s been a massive surge in popularity surrounding GoHighLevel for small and medium-sized enterprises over the last few years.
But what actually is GoHighLevel, and should you use it for your small business?
Read more: My Top Recommended Online Tools For Small Business.
What is GoHighLevel?
GoHighLevel (often called HighLevel) is an online comprehensive all-in-one business marketing and CRM automation platform.
The platform was designed in 2018 to help small to medium-sized business owners and entrepreneurs capture leads, foster relationships, and streamline operations.
GoHighLevel aims to replace the many tools businesses use daily by providing a one-stop marketing and CRM shop that centralizes your tools and data.
From courses to email marketing, websites, funnels, scheduling, and more, GoHighLevel is a simple tool that can help enhance your client engagement and marketing efforts!
How Much Does GoHighLevel Cost?
There are three pricing plans available within GoHighLevel:
- Starter Plan: ($97 per month or $970 annually), which gives you access to all key features.
- Unlimited Plan: ($297 monthly) includes API access, unlimited sub-accounts, and a branded desktop app.
- SaaS Pro plan: ($497 per month) tailored for teams looking to boost their SaaS revenue.
Read more: 7 Best CRM For Small Businesses.
GoHighLevel Key Features
GoHighLevel offers many features to support agencies, entrepreneurs, and small teams to streamline operations, enhance customer engagement, and drive business growth.
Some of GoHighLevel’s key features are:
CRM and Pipeline Management
If you’re after a centralized location to organize, track, and manage your leads, deals, and sales, you’re in luck!
GoHighLevel provides a robust CRM system that helps businesses manage their leads, customers, and interactions effectively.
Essentially, you can track all customer communications and seamlessly manage deal stages and tasks in one place, ensuring no opportunity falls through the cracks.
Marketing Automation
Wave goodbye to individual email or SMS marketing services!
With GoHighLevel’s built-in marketing automation features, you can automate email marketing, SMS messaging, and voicemail drops without a second thought.
Basically, you can easily create professional, automated follow-up campaigns via emails or SMS to nurture leads and drive conversions.
And GoHighLevel’s dynamic voice drop feature allows you to pre-record messages then ‘drop’ those messages directly into your recipient’s voicemail.
By integrating email, SMS, and voice message marketing, GoHighLevel ensures your messages are targeting people on the platforms they actually use.
Sales Funnels, Websites, and Landing Pages
Are you looking to significantly increase your sales conversions or customer engagement?
With GoHighLevel, you can easily create and customize basic websites, landing pages, and sales funnels tailored to specific products, services, or campaigns.
A multi-step sales funnel is the most effective way to nurture your customers all the way through the buyer’s journey, ultimately leading to increased sales conversions.
You can build these from scratch, use a premade template, or import sales funnels created in ClickFunnels in just a few clicks!
Additionally, tools like calendars, timers, order forms, progress bars, and more can be added to further enhance your sales funnels.
Appointment Scheduling and Calendar
Thanks to the integrated GoHighLevel appointment scheduling tool and calendar, you can simplify the process of booking and managing appointments.
Honestly, the built-in appointment scheduling feature completely replaces popular standalone scheduling tools like Calendly!
You can create calendars, schedule appointments, automate bookings and follow-up reminders, manage time zones, collect payments, and more in one place.
The tool can even link to third-party apps like Google Calendar or Outlook!
Plus, the appointment scheduler connects with the platform’s CRM capabilities to ensure all customer interactions are recorded and managed as you like.
Membership Sites and Online Courses
With GoHighLevel, you no longer have to use external sites like Kajabi, Skool.com, or Podia to create and manage your courses and memberships.
This is because GoHighLevel provides tools to create and manage these offerings!
You can create membership sites to offer your members premium products and use the visual editor to construct and customize your free or paid course content seamlessly.
A unique domain can be assigned to your membership site, and you can personalize your membership site’s landing page design to match your brand.
Uploading video content, image snippets, and more is also possible for course creation.
Reputation Management
If you want to take complete control of your online image, you’ll absolutely love this GoHighLevel feature!
Essentially, the reputation management tools within the platform allow you to manually or automatically request, respond to, and analyze reviews via email or SMS.
Additionally, GoHighLevel integrates with Google My Business and Facebook, meaning you can also manage your business reviews within those platforms.
This helps maintain a positive online presence and build trust with prospective customers!
White Label Solutions
The platform’s impressive white-label feature means you can essentially brand every GoHighLevel marketing tool as your own.
All without having to actually develop software from scratch!
You’ll seamlessly deliver a professional, seamless, and unique branded experience with customized logos and URLs to your audience, enhancing your credibility.
Basically, this feature is an effective way to provide high-valued marketing solutions under your agency’s branding, fostering more robust client relationships!
Is GoHighLevel Good For Small Business?
Okay, now you know what this all-in-one marketing suite is, the question remains: Is GoHighLevel any good for your small business?
Undoubtedly, GoHighLevel provides a plethora of advantages, but it’s certainly not perfect.
For example, inventory management features are very limited.
This means that online stores with large inventories or expansive eCommerce teams with numerous products and pages may need to look elsewhere.
However, smaller eCommerce teams with a small selection of offerings should be able to effectively manage their products.
GoHighLevel is a better choice for dropshipping businesses or teams that manage a single-product eCommerce store.
In saying this, the platform is exceptionally beneficial for agencies or businesses wanting to drive sales through various funnels and landing pages.
Plus, small businesses needing an efficient CRM and marketing automation tool for client management will also benefit from everything GoHighLevel brings to the table.
Essentially, GoHighLevel could be the perfect fit for you if you’re looking for:
- An all-encompassing tool with CRM, email marketing, review management, project management, appointment scheduling, and website builder capabilities.
- A user-friendly and intuitive system that simplifies client information tracking, eliminating the need to navigate through extensive data or spreadsheets.
Read more: How To Connect Shopify Forms To GoHighLevel
Stews Final Thoughts
And that wraps up this article explaining what GoHighLevel is and who it’s best suited for.
As you can see, GoHighLevel is an awesome customer management and marketing platform for small teams seeking an all-in-one marketing automation solution.
If you’re sick of managing your customers, sales, appointments, courses, and more on different platforms, I highly recommend giving GoHighLevel a go!
With a 14-day trial available on both plans, what have you got to lose?
