Home Business Tools What Is GoHighLevel and Who Is It For? (My Thoughts) 2025

What Is GoHighLevel and Who Is It For? (My Thoughts) 2025

by Stewart Gauld
Last updated on November 29th, 2024
What Is GoHighLevel and Who Is It For? (7 Key Features)

What Is GoHighLevel and who is it for?

Are you ready to drive engagement, increase conversions, and streamline operations within your business?

Introducing…..GoHighLevel!

There’s been a massive surge in popularity surrounding GoHighLevel CRM for small and medium-sized enterprises over the last few years.

But what actually is GoHighLevel, and should you use it for your small business?

In this honest GoHighLevel review, we’ll dive into GoHighLevel’s features, tools, pricing, and more to find out if GoHighLevel is the best choice for you.

Read more: My Top Recommended Online Tools For Small Business.

What is GoHighLevel?

What is GoHighLevel_

You might be thinking…is GoHighLevel a CRM?

Well, GoHighLevel (often called HighLevel) is so much more than your average CRM tool!

GoHighLevel is an online comprehensive all-in-one business marketing and CRM automation platform.

Designed in 2018, GoHighLevel was born to help small to medium-sized businesses capture leads, foster relationships, and streamline operations.

Basically, they aim to replace the many tools you use daily by providing a one-stop marketing and CRM shop that centralizes your tools and data.

From courses to email marketing, websites, funnels, scheduling, and more, GoHighLevel can help enhance your client engagement and marketing efforts!

Okay, so how much does GoHighLevel cost?

How Much Does GoHighLevel Cost?

There are three pricing plans available within GoHighLevel:

  • Starter Plan: ($97 per month or $970 annually), which gives you access to all key features.
  • Unlimited Plan: ($297 monthly) includes API access, unlimited sub-accounts, and a branded desktop app.
  • SaaS Pro plan: ($497 per month) tailored for teams looking to boost their SaaS revenue.

GoHighLevel also offers a 14-day trial which includes all their features!

Read more: 7 Best CRM For Small Businesses.

GoHighLevel Key Features

GoHighLevel Key Features

GoHighLevel’s features support agencies, entrepreneurs, and small teams to streamline their operations, enhance customer engagement, and drive business growth.

Some of GoHighLevel’s features are:

CRM and Pipeline Management

If you’re after a centralized location to organize, track, and manage your leads, deals, and sales, you’re in luck!

GoHighLevel’s CRM system is a robust tool that can help businesses manage their leads, customers, and interactions effectively.

Essentially, you can track all customer communications and seamlessly manage deal stages and tasks in one place, ensuring no opportunity falls through the cracks.

Marketing Automation

Wave goodbye to individual email or SMS marketing services!

With GoHighLevel’s built-in marketing automation features, you can automate email marketing, SMS messaging, and voicemail drops without a second thought.

Basically, you can easily create professional, automated follow-up campaigns via emails or  SMS to nurture leads and drive conversions.

And GoHighLevel’s dynamic voice drop feature allows you to pre-record messages then ‘drop’ those messages directly into your recipient’s voicemail.

By integrating email, SMS, and voice message marketing, GoHighLevel ensures your messages are targeting people on the platforms they actually use.

Sales Funnels, Websites, and Landing Pages

Are you looking to significantly increase your sales conversions or customer engagement?

With GoHighLevel, you can easily build and customize basic websites, landing pages, or sales funnels tailored to specific products, services, or campaigns. 

multi-step sales funnel is the most effective way to nurture your customers all the way through the buyer’s journey, ultimately leading to increased sales conversions.

You can build these from scratch, use a premade template, or import sales funnels created in ClickFunnels in just a few clicks!

Additionally, tools like calendars, timers, order forms, progress bars, and more can be added to further enhance your sales funnels.

 Appointment Scheduling and Calendar

Thanks to the integrated GoHighLevel appointment scheduling tool and calendar, you can simplify the process of booking and managing appointments.

And honestly, I believe the built-in appointment scheduling feature can completely replace popular standalone scheduling tools like Calendly!

You can create calendars, schedule appointments, automate bookings and follow-up reminders, manage time zones, collect payments, and more in one place.

The tool can even link to third-party apps like Google Calendar or Outlook.

Plus, the appointment scheduler connects with the GoHighLevel CRM to ensure all customer interactions are recorded and managed as you like.

Reputation Management

If you want to take complete control of your online image, you’ll absolutely love this GoHighLevel feature!

The reputation management tools within the platform let you manually or automatically request, respond to, and analyze reviews via email or SMS.

Additionally, GoHighLevel integrates with Google My Business and Facebook, meaning you can also manage your business reviews within those platforms from GoHighLevel!

This helps maintain a positive online presence and can assist with building trust with prospective customers!

White Label Solutions

The platform’s impressive white-label feature means you can essentially brand every GoHighLevel marketing tool as your own.

All without having to actually develop software from scratch!

You’ll seamlessly deliver a professional, seamless, and unique branded experience with customized logos and URLs to your audience, enhancing your credibility.

Basically, this feature is an effective way to provide high-valued marketing solutions under your agency’s branding, fostering more robust client relationships! 

Membership Sites and Online Courses

With GoHighLevel, you no longer have to use external sites like Kajabi, Skool.com, or Podia to create and manage your courses and memberships.

This is because GoHighLevel provides tools to create and manage these offerings!

Simply create membership sites to offer your members premium products.

Then, use the visual editor to construct and customize your free or paid course content seamlessly.

A unique domain can be assigned to your membership site, and you can personalize your membership site’s landing page to match your brand.

Uploading video content, image snippets, and more is also possible for course creation.

Is GoHighLevel Good For Small Business?

Is GoHighLevel Good For Small Business_

Okay, now that we’ve covered GoHighLevel’s features and pricing, the question remains: Is GoHighLevel any good for your small business?

Undoubtedly, GoHighLevel provides a plethora of advantages, but it’s certainly not perfect.

For example, inventory management features are very limited.

This means that online stores with large inventories or eCommerce teams with numerous products and pages may need to look elsewhere.

However, smaller eCommerce teams with a small selection of offerings should be able to effectively manage their products.

GoHighLevel is a better choice for dropshipping businesses or teams that manage a single-product eCommerce store.

In saying this, the platform is exceptionally beneficial for agencies or businesses wanting to drive sales through various funnels and landing pages.

Plus, small teams needing an efficient CRM and marketing automation tool for client management will also benefit from GoHighLevel’s CRM tools.

Essentially, GoHighLevel could be the perfect fit for you if you’re looking for:

  • An all-encompassing tool with CRM, email marketing, review management, project management, appointment scheduling, and website builder capabilities.
  • A user-friendly and intuitive system that simplifies client information tracking, eliminating the need to navigate through extensive data or spreadsheets.

Read more: How To Connect Shopify Forms To GoHighLevel

Stews Final Thoughts

And that wraps up this article explaining what GoHighLevel is and who it’s best suited for.

As you can see, GoHighLevel is an awesome customer management and marketing platform for small teams seeking an all-in-one marketing automation solution.

If you’re sick of managing your customers, sales, appointments, courses, and more on different platforms, I highly recommend giving GoHighLevel a go!

With a 14-day trial available on both plans, what have you got to lose?

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My name is Stewart Gauld. I’ve been helping small and local businesses with digital activties over the last 7 years.