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Wondering what is a good CTR for your Google Ads?
Okay, so you’ve started running Google Ads and are getting a few clicks (and hopefully conversions!) But now you’re wondering…..are they doing as well as they should be?
Your CTR (short for click-through rate) is calculated by dividing the total number of clicks the ad receives by the number of times the ad is displayed or shown (impressions).
But what exactly is a ‘good’ CTR, and how can you determine if your campaigns are performing optimally?
Join me as I shed light on the age-old question – what truly constitutes a good CTR for Google Ads?
Check out my comprehensive how-to guide to find out more about Google Ads.
What Is A Good CTR For Google Ads?
Well, the bad news is that there is no one-size-fits-all answer. Some industries may have higher average CTRs than others!
According to the latest research, the average CTR for Google Ads is around 1.91% for search ads and 0.35% for display ads.
There are two main reasons why search ads generally have higher CTRs compared to display ads.
- Search ads are displayed to people who are actively searching for something, whereas display ads appear on various websites when visitors are browsing, shopping, or watching videos.
- Search ads are also positioned above the organic search results, meaning they’re the first thing people see when searching.
As a general rule of thumb, a CTR of around 2% (or higher) for Google search ads is pretty good going!
How Important Is It To Have a Good CTR For Google Ads?
Understanding the power of CTRs is paramount to unlocking the true potential of your online advertising campaigns.
Google Ads (and other PPC platforms) consider the CTR as a crucial factor that determines your ad rank and CPC (cost per click).
Having an excellent CTR can have a direct influence on your website’s traffic and engagement levels and ultimately lead to a higher conversion rate.
Therefore, optimizing your CTR can be beneficial for your ads and profitable for your business!
Read more about how PPC (pay-per-click) advertising works here
How To Increase Your CTR For Google Ads?
Okay, so your CTR is below average for your industry type – don’t worry!
Here are some useful tips to help get more clicks on your ads:
- Check that the keywords you’re bidding on align with the products or services you’re promoting. Just think, the more relevant your keywords, the higher the chances of attracting clicks!
- Make sure your headline is optimized! The headline is the most prominent text in your Google search ad as it’s a different color from the rest of your text (and is often the first thing people notice). Your headline should encourage action! I recommend experimenting with different variations to see what works best and incorporating special deals like free shipping or percentage-off offers into your headline.
- Your ad copy should convince users to click. Highlight additional selling points of your product or service and include a compelling CTA (call-to-action) like ‘Buy Now’ or ‘Get Started.’ Try and use words like ‘you,’ ‘best,’ ‘fast,’ or ‘now’ to create an impactful message.
- Consider bidding more for your top-converting keywords to secure that prime position (the top ad position tends to have the highest CTR).
- Incorporate ad extensions! Ad extensions provide extra lines of information in your Google search ad, expanding your presence in search results. These could be your business address, phone number, or key website page.
- Given the typically low CTR for Google display ads, you should try and create visually appealing ads to capture attention. Test and analyze your ad analytics to determine which creative elements perform better and incorporate them into your design.
By implementing these strategies, your Google search ads will be more optimized and (hopefully) attract more clicks, increase engagement, and drive better results!
Read more: Google Ads Conversion Tracking For Wix.
My Final Thoughts
And there you have it!
I hope you now understand what a good CTR is for Google Ads!
Although the answer isn’t clear-cut, there is one thing for certain – there’s always room for improvement.
By consistently refining your approach, you can enhance your CTR, drive more traffic, engagement, and conversions, and achieve better results from your Google Ads efforts!
Thanks for reading.
