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In this blog post, I will walk you through how to find trending products on TikTok to skyrocket your sales potential.
If you’re finding it challenging to keep up with which products are currently making waves on TikTok, you’re not alone!
Whether you’re just starting out or have already launched your business on TikTok, knowing which products are trending is crucial.
So, how can you find trends on TikTok?
Well, join me as I unpack the secrets to uncovering the hottest products on TikTok!
What Are Trending TikTok Products?
You may have heard the term ‘TikTok trending products’ before. But what does it actually mean?
TikTok’s hottest trending products are essentially products that dominate user searches.
You’ve likely seen these products frequently on your ‘For You’ feed.
These TikTok product trends could be anything!
Every industry has its own trending products, from stylish t-shirts to lip-smacking lipsticks or cutting-edge mobile phones.
But what makes these trending items?
Well, these items are incredibly popular – characterized by rapid consumption, high purchases, and fast virality.
If you’re on the hunt for trending TikTok products, keep an eye out for these key characteristics:
- A wide distribution that spreads like wildfire.
- A limited lifespan.
- Rapid sales with high profit.
In essence, you’ll need to act fast to leverage the immense power of trending products on TikTok and supercharge your business to success!
Read more: How To Create TikTok Ads.
Why Find Trending Products on TikTok?
Okay, now you know the meaning behind TikTok trending products. But why should you find these ever-changing popular trends?
With over 1 billion monthly active users (and rapidly growing as I write this), TikTok has become a business goldmine.
Just think about it….with so many global users, TikTok taps into a massive and diverse audience.
You may not have ever found this audience without TikTok!
Therefore, now is the perfect time to dive into the world of TikTok selling.
Here’s why exploring trending products on TikTok is a smart move for you and your business:
- TikTok Shop streamlines the process of selling online.
- There’s a chance you could go viral!
- People are impulse buyers – what they want to buy today may change tomorrow.
- You’ll be able to stay ahead of the curve with the latest trends.
So, now that you know why you should find trending products on TikTok, how can you find trends on TikTok?
Read more: How To Use Linktree To Add Links To Instagram And TikTok.
How To Find Trending Products On TikTok?
There are two ways you can find trending products on TikTok.
- Manually (using the discovery tab, following influencers, etc)
- TikTok Top Products (through the Creative Center).
Let’s take a closer look at each method now.
Method 1: Manual Search For TikTok Trending Products
Did you know that TikTok’s sophisticated algorithm plays a crucial role in showcasing the most popular products to users?
Exploring trending products on TikTok can seem daunting, but the platform’s search feature is an easy way to uncover popular products!
By constantly monitoring user activity and preferences, TikTok promotes highly viewed products, making it easier for businesses to identify trending items.
So, how can you leverage this valuable resource?
Simply navigate to the Discovery tab, where you’ll find a curated selection of trending videos, hashtags, and audio clips.
This powerful feature enables you to swiftly recognize the well-received products of the moment, allowing you to stay ahead of upcoming trends.
Keeping a finger on the pulse of top trending products on TikTok ensures you’re in sync with the demands of your target audience.
Another manual method for identifying trending products on TikTok is to monitor the recommendations of product influencers and endorsers.
This is because they get paid to advertise or endorse various hot or up-and-coming products.
With a vast following, TikTok influencers can shape the demand for items, translating into a surge in popularity.
If you start to identify and follow these influencers and industry-related hashtags, you’ll likely identify promising items to sell (well before your competitors!)
As a result, you’ll save time on product research and position yourself for more tremendous sales success.
Read more: How To Install TikTok Pixel On Shopify.
Method 2: Top Products Search For TikTok Trending Products
Top Products is a cutting-edge feature integrated into the TikTok Creative Center designed to highlight trending and popular items.
Simply browse through the already curated collection of commonly featured and top-converting products categorized by region, country, and industry.
The Top Products dashboard comes with performance indicators and essential information, which completely eliminates the need for you to do any in-depth searching or analysis.
This method is much more accurate than the first and even showcases real-world ad samples featuring these products!
The automatic Top Product feature has become an absolute game-changer for businesses, and here’s why:
- Gives you quick access to a comprehensive list of TikTok trending products in just a few simple steps.
- Convenient product performance analyses, offering indicators like CTR (Click-Through Rate), CVR (Conversion Rate), and CPA (Cost Per Action).
- Allows you to delve deeper, exploring the product’s coverage across different regions.
- An insightful exploration of real ad examples featuring the products. For example, Top Products presents videos related to other trending products at the bottom of the page, which may give you fresh ideas!
How To Use Top Products
- Click ‘Top Products’ in the top navigation within the Creative Center.
- Press the Login button at the top right corner of the page (limited results will display if you’re not logged in).
- Filter your search by Region, Category, and Time frame (these will be saved when you next login).
- Click the header in the first column to switch between ‘Subcategory’ and ‘Product-level view.’
- Select any metric’s arrow to sort the product ranking.
- Press ‘Details’ next to the product you want to view more information about (performance trends, audience insights, and related videos.)
- Select ‘Performance Analytics’ within the ‘Details’ page to evaluate performance over time (you can check up to 2 metrics to monitor their trend).
- You should also see any ads relevant to the product beneath the graph.
- Click ‘Audience Insights’ on the ‘Details’ page to learn more about the age range and related interests of people interested in the product.
Alternative Methods For Finding Popular Trending TikTok Products
Utilize the Potential of Social Media Platforms
Did you know you can also leverage the power of other social media channels to uncover trending products for your TikTok sales?
After all, TikTok isn’t the only place to buy and sell products on social media!
Platforms like Facebook and Instagram also host an abundance of products for sale.
Social media has completely revolutionized how we connect with others, bridging geographical gaps and serving as a hub for online interactions.
And in the eCommerce sphere, social media plays a pivotal role, providing valuable insights into trending products.
One effective strategy is to gauge the popularity of products based on user impressions and interactions through these other social media channels.
I recommend considering products that have quite a few likes and comments, as this may suggest a surge in demand and rapid sales.
Explore Various eCommerce Websites
Another effective strategy to find trending products on TikTok is to broaden your search!
Try searching on different eCommerce platforms like Amazon, eBay, and Alibaba.
Take note of items with high purchase rates and positive customer reviews, as they indicate potential selling opportunities!
Alternatively, you can identify products with flaws or issues and capitalize on these by designing a better version.
eCommerce platforms offer a wealth of product data that can guide you in determining what to sell.
The key is to leverage the readily available information rather than not taking action.
Read more: How To Sell Digital Products?
Stews Final Thoughts
And there you go! That’s how you can find trending products on TikTok to boost your sales potential.
To be honest, finding trending products on TikTok is more than just for boosting sales.
It’s also an essential skill that complements various TikTok marketing efforts!
TikTok is such a prominent player in the ever-changing online world.
Therefore, staying updated on the latest TikTok trends is no longer a choice but rather a crucial necessity.
Being at the forefront of these trends can give your business a competitive edge and help drive success in your TikTok marketing campaigns.
Thanks for reading, and let me know below if this article has helped you!
