Home Search Engine Console How To Submit your Website to Bing Webmaster Tools | Step by Step Guide

How To Submit your Website to Bing Webmaster Tools | Step by Step Guide

by stewart
How To Submit your Website to Bing Webmaster Tools | Stewart Gauld

Bing is a widely used search engine that occupies 2.47% of the global market share, according to some estimates published by Backlinko.com.

In the United States alone, Bing has 5.85% of the market share.

The older audience, specifically above the age of 35, prefer using Bing over other search engines.

This group also typically has an income of over $100,000.

Moreover, Bing is currently installed on more than a billion devices across the globe. Clearly, Bing is far from being dead.

The statistics show us that you can generate significant traffic from this massive search engine.

In this Bing Webmaster Tools tutorial, you’ll learn how to submit a website to Bing using two methods.

But first, let’s understand why it’s important to submit your website to Bing in the first place.


What is Bing Webmaster Tools?

For your website to show up in search results, search engines need to be able to crawl it.

A free service offered by Microsoft, Bing Webmaster Tools, allows you to add your website to the Bing crawler.

By doing so, the search engine will be able to monitor your site’s presence.

Whether you’re a website developer, marketer, or business owner, you’ll benefit tremendously by adding your site to Bing Webmaster Tools.

With over 12 billion monthly search volume, you can’t afford to miss Bing.

Bing Webmaster Tools allows you to:

  • Monitor your site’s overall health
  • Find traffic-driving keywords
  • Remove content that doesn’t need to be indexed
  • Identify and resolve spam or malware issues
  • Submit new pages to be crawled
  • Disavow links


How to Submit a Website to Bing | 2 Methods

You can submit your site to Bing Webmaster Tools using 2 methods.

Let’s learn how to submit a website to Bing using the first method:


Method One: Use Google Search Console (GSC) Verification

If you’ve already connected Google Search Console with your website, then this method is for you.

Watch this beginner’s tutorial, if you want to set up GSC using three simple methods.

Now, head over to bing.com/webmasters and follow these steps below:

  • Click ‘Get Started’ and select ‘Google’
  • Choose your Google account that’s associated with your Google Search Console
  • Hit ‘Import’ and ‘Continue’
  • Again, choose a Google account that’s currently linked with GSC
  • Make sure your website is selected before you click ‘Import’

Your site has been successfully added to Bing Webmaster Tools.

When you see the success message, click ‘Done’. You’ll now arrive at the webmaster tools dashboard.

Navigate over to ‘Search Performance’ and as you can see, you’d need to wait 48 hours to see the data for your site.

That’s the simplest method to connect your website to Bing Webmaster Tools.

Let’s move on to our second method:

 Read More: How To Setup Google Search Console


Method Two: Use the HTML Meta Tag

If you have a WordPress website, you can connect it with Bing Webmaster Tools using a plugin.

Listed below are the steps you’re going to need:

  • Head back to the landing page of Bing Webmaster Tools
  • Sign up with Google again (you may use Facebook or Microsoft as well)
  • Navigate over to ‘Add your site manually’ this time around
  • Copy & paste your site URL, and then hit ‘Add’

Ideally, you want to have a secure site (HTTPS) to connect with Bing.

If your WordPress website is not secure yet, watch this tutorial to get a free SSL certificate for WordPress.

Read More: How To Get A Free SSL Certificate for WordPress

Now, follow these steps below to submit your website to Bing:

  • After entering your site URL, copy the HTML Meta Tag
  • Head over to your WordPress dashboard
  • Click Plugins > Add New
  • Search for ‘Insert headers and footers’ plugin
  • Locate the plugin by WPBeginner and hit ‘Install Now’ (the one with a million installations and high reviews)
  • Click ‘Activate’
  • Navigate over to ‘Settings’ under ‘Tools’ and locate the plugin
  • Under ‘Scripts in Header’, paste the HTML Meta Tag that you copied from Bing Webmaster Tools
  • Scroll down and click ‘Save’
  • Head back to Bing Webmaster Tools
  • Click ‘Verify’ and ‘Done’

Your site addition to Bing is now complete!

Also Read: Google Search Console Tutorial


Bing Webmaster Tools Tutorial (Video Guide)

There are many options and features and information available in Bing Webmaster Tools.

However, as a beginner, you expect a simple tutorial that will guide you through each step for submitting your website to Bing.

Hence, we have also covered all the steps above in a video tutorial below.


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