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In this article, I get down to the nitty-gritty of what Brevo is and whether it’s the best marketing and sales solution for your small business.
Are you on the hunt for a tool that streamlines your communication, boosts customer engagement, and drives sales for your small business?
Introducing…Brevo, a versatile, all-in-one marketing and CRM solution you must get your hands on!
Read more: My Top 10 Online Tools For Small Business.
What Is Brevo?
Initially born in 2007 as Sendinblue, the platform rebranded to Brevo in 2023 to signify its evolution from a simple email marketing platform to an all-in-one marketing and CRM suite.
Brevo is mostly known for being an easy-to-use digital marketing suite with effective email and SMS tools designed to strengthen customer relationships.
But did you know that Brevo also offers integrated sales pipeline tools to drive sales and manage contacts?
That’s right, Brevo has everything you need for accelerated business growth, from email and SMS campaigns to chat tools, automation, CRM features, and everything in between.
Designed for ease of use and affordability, Brevo is the go-to solution for small teams after a powerful yet simple all-in-one CRM and marketing experience.
Read more: Sendinblue vs ActiveCampaign.
Is Brevo a CRM Tool Or Email Marketing Platform?
Brevo is recognized for being a powerful and easy-to-use email marketing automation platform.
But did you know that Brevo also offers CRM (Customer Relationship Management) functionality?
Therefore, the answer to this question is: Brevo is a CRM and email marketing platform!
With Brevo, you can send transactional emails to your clients and run powerful automated marketing campaigns through email, SMS, and WhatsApp.
And within the integrated interface, Brevo serves as a lightweight CRM solution, allowing you to effectively manage customer relationships and sales.
This makes Brevo the perfect solution for small businesses on the hunt for an easy-to-use marketing and sales CRM platform!
Here’s a breakdown of how Brevo functions as both:
Brevo For Email Marketing (Video Guide)
Brevo offers several robust email marketing features designed to streamline campaign creation and enhance engagement. These features include:
- Campaign creation and management: Brevo’s customizable templates and drag-and-drop editor make it easy to create and manage email campaigns. Plus, the platform also supports SMS, WhatsApp, and web push campaigns!
- A/B testing: Simply create and compare two different campaign versions to see which is the most effective and engaging. This feature helps optimize your email content to convert more leads.
- Segmentation and customization: Filter your contact lists based on different attributes to create targeted groups. Additionally, simply personalize subject lines and email content to increase relevance for specific contacts.
- Automation: Build workflow-based automation flows to set up triggered campaigns based on contact data, email engagement, web behavior, and e-commerce activity. You can build anything from welcome messages to anniversary emails, abandoned cart reminders, and more!
- Transactional emails: Brevo is known for its impressive transactional email capabilities (automated messages sent to individuals in response to an action they’ve taken). These emails include welcome messages, account activations, purchase receipts, shipping notifications, and more.
- Reporting and analytics: Brevo offers dynamic features such as geo-tracking, and even integrates with Google Analytics for reporting. And if integrated with an e-commerce platform, you can access your conversion data! Advanced reporting tools (including heat maps) are available on higher-paid plans.
- AI assistant: The built-in AI assistant generates and fine-tunes your email content and optimizes send times based on user data. This smart AI tool can rephrase sentences, adjust the tone, or even translate text!
Read more: 7 Best Email Marketing Software For Small Business.
Brevo For CRM
Although lightweight, Brevo’s user-friendly CRM features are designed to help small teams manage their customer relationships and streamline their sales processes.
Key features include:
- Contact management: If you’re looking for a tool that can handle unlimited contacts, look no further than Brevo! You can easily import these contacts from a file or add them manually. Additionally, filters can be applied to contact lists based on different attributes to create more targeted groups.
- Sales pipeline: Brevo’s simple yet well-designed (and easy-to-use) sales pipeline can effectively help you manage your current deals. The deal pipeline is also somewhat customizable, allowing you to easily edit columns.
- Shared inbox: This feature allows multiple team members to manage and respond to customer inquiries from a single interface, ensuring streamlined and seamless communication. You can also easily link the inbox to your email, WhatsApp, Facebook, and Instagram accounts.
- Meeting Scheduler: Forget about external calendar systems like Calendly! With Brevo, you can easily schedule appointments with clients or leads and integrate them with your calendar to avoid scheduling conflicts.
- Integrated calling: Make, receive, and manage international calls directly within Brevo, providing a unified communication experience for sales, support, and customer success teams.
Read more: 7 Best CRM Software For Small Business.
How Much Does Brevo Cost?
The good news is that it offers a completely free plan, which grants you access to basic email marketing and sales CRM tools for free.
Brevo’s paid pricing plans are slightly confusing, so let’s break it down for you.
Basically, Brevo offers four flexible plan types: Marketing, Conversations, Sales, and Customer Data.
Each plan type comes with different tiered pricing options, and each plan (except for the ‘Customer Data’ plan type) includes a free tier.
The free tier is perfect for small businesses. But it does have limitations.
Brevo’s pricing plan breakdown costs are as follows:
Marketing Platform:
- Free: $0.
- Starter: Starting at $9 per month.
- Business: Starting at $18 per month.
- Enterprise: Custom pricing based on your needs.
Note: The above prices are for businesses with 500 contacts that want to send a maximum of 5000 emails monthly.
The ‘Marketing’ plan ranges in price depending on how many contacts you have. You also must pay extra for things like SMS & WhatsApp campaigns.
Conversations Platform:
- Free: $0.
- Pro: $15 per month per user.
Sales Platform:
- Free: $0.
- Pro: $12 per month per user.
Customer Data Platform:
- Custom Price (contact to get a demo).
For teams looking to use Brevo as an all-in-one email marketing and CRM tool, I highly recommend opting for the ‘Marketing’ and ‘Sales’ plans.
Is Brevo The Best All-in-one Tool For You?
The answer is….maybe?
I would recommend Brevo for small businesses looking for a powerful marketing automation solution that also offers lightweight sales pipeline features.
If you’re serious about sending trigger-based and transactional emails and SMS or WhatsApp campaigns, Brevo is undoubtedly one of the best tools in the business!
Brevo is also well-equipped to serve e-commerce businesses, with features like customizable triggers based on purchase data and the ability to import customer orders.
And, better yet, integrations with popular platforms like Shopify, WooCommerce, and Magento is possible for enhanced e-commerce functionality.
Those after an easy-to-use and dynamic marketing service will love what Brevo has to offer.
However, if you also require a robust CRM solution, you may find Brevo’s simple sales pipeline feature falls short.
While Brevo is an impressive all-in-one solution, it’s not the only choice out there!
I suggest seeing what other all-in-one Brevo competitors, such as ActiveCamapign and HubSpot have to offer before diving straight in.
Read more: HubSpot vs ActiveCampaign.
Stews Final Thoughts
And there you have it! That brings me to the end of this ‘What Is Brevo’ article.
Brevo stands out as a versatile platform that successfully blends both email marketing and basic CRM features.
This makes Brevo an ideal choice for teams looking to streamline their marketing efforts and manage customer relationships in one place.
If you’re looking for an affordable tool to help you build and send creative and effective email campaigns, manage sales, and nurture customer connections, Brevo has you covered.
Have you tried Brevo yet? Let me know what you think.
