Home Software How To Create a Sales Hubspot Pipeline : 6 Easy Steps

How To Create a Sales Hubspot Pipeline : 6 Easy Steps

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How To Create a Sales Hubspot Pipeline : 5 Easy Steps - Stewart Gauld

Through this HubSpot tutorial for beginners, we’re going to explain how to build a sales pipeline to help you streamline your sales process (The process of converting your prospects into paying customers).

Before we do so, let’s cover the basics:

Read More: HubSpot Tutorial for Beginners


What is a Sales Pipeline?

How can you optimize conversions from leads into loyal customers? How do you manage your prospects in their buying journey?

That’s where sales pipeline management comes in. Consider it a bird’s eye view of your sales process.

Using sales pipeline management software, you can identify problems in each stage of your sales pipeline.

By doing this you can optimize your sales process by creating a visual sales pipeline. That said, what does a sales pipeline look like?

The representation may differ for each business, but this is what a standard sales pipeline can look  like:

Prospects > Qualified lead > Presentation or meeting > Define prospects needs > Offer sent > Negotiation/final proposal > Closed won > Closed lost


Sales Pipeline Management with HubSpot

Now that you’re familiar with what a sales pipeline is, let’s walk you through one of the best sales pipeline management software in the market, i.e., HubSpot.

This free CRM software allows you to track the progress of your leads, identify issues if any, nurture them with relevant activities, and close deals faster by moving them through the pipeline.

Moreover, you can further optimize your sales process with HubSpot’s complimentary free features (email marketing, activity log, tasks, etc).

We’ll be using HubSpot’s free CRM for this tutorial since it is an all-in-one tool that allows you to manage and track your leads all in one place for free.

Note: If this is the first time you’ve come across HubSpot and wish to learn more about its features, we recommend watching this tutorial.

This will help you make the most of HubSpot’s free CRM.

Now, once you’ve completed the initial sign-up process, you’ll arrive at the HubSpot CRM dashboard.

Read More: How To Use HubSpot CRM


Get Started with Sales Pipeline Management

Get Started with Sales Pipeline Management To understand how to manage the sales pipeline in HubSpot, you need to:

  • Click on ‘Sales’ located on the menu above
  • Select ‘Deals’(refer to the screengrab)

This is where you can view and manage the sales pipeline stages within HubSpot. 

Here, next to ‘Deals’, you can switch between the board view and the list view of your sales pipeline.

The former offers a better visual representation, which is what we will use in this HubSpot tutorial.

Each stage can be customized according to your sales process.

As the prospects move through each sales pipeline stage, you can simply drag and drop the deal to the next stage until they become your customer or reach the end of your pipeline, i.e., purchase your product or service offering.

However, there will be instances when you don’t close a deal, (i.e., a lost customer).

In that case, you can move that deal to ‘Closed Lost’.

Apart from the close date and client information, you can also see the value that the deal is worth.

This allows your sales team to further plan and optimize their marketing activities.


Customize Your Sales Pipeline

Customize Your Sales Pipeline In this section, we’ll cover how to edit the sales pipeline.

Proceed with the following steps:

  • Point your cursor to ‘Board actions’ in the top-right and click on it
  • Select ‘Edit stages’ and head over to ‘Select a pipeline’. The HubSpot’s free CRM software allows you access to only one sales pipeline, however, this is sufficient for Small businesses. If you upgrade your plan, you’ll be able to create more than one sales pipeline.


Customize Deal Stages

Customize Deal Stages It’s time to now customize the deal stages in this HubSpot tutorial for beginners.

To do that:

  • Under ‘Configure’, proceed to edit the stage names. For instance, we’ll name our first stage ‘Prospects’(unqualified leads generated through a landing page, for instance. Watch this tutorial to learn how to create free landing pages with HubSpot
  • Select the deal probability for each stage. As a prospect moves towards the final stage of the sales pipeline, the deal probability will increase.
  • You may also delete any sales pipeline stage or change their sequence if you like

Read More: Create A Landing Page with Hubspot

Here’s what the pipeline looks like:

Prospects > Qualified lead > Presentation or meeting > Define prospects needs > Offer sent > Negotiation/final proposal > Closed won > Closed lost

Notice the increasing deal probability with each progressing stage. [Refer to the screengrab]

Click ‘Add a deal stage’, change the probability, and drag the new deal to any position within the sales pipeline.

Hit ‘Save’ in the bottom-left corner. Your sales pipeline in HubSpot has been updated.

If you wish to automate your sales pipeline, navigate over to ‘Automate’ next to ‘Configure’. However, this remains a paid feature.


Create a Deal within HubSpot

Create a Deal within HubSpot To create a new deal:

  • Click on ‘Create deal’ in the upper-right corner (Back over on your pipeline)
  • Fill in your information, such as deal name, deal owner, amount, and close date
  • Select the pipeline, deal stage, deal type, and priority
  • Under ‘Associate deal with’, you can see the activities for the last 30 days
  • Add the point of contact below ‘Company’
  • Click ‘Create’


Record Details

Record Details In every deal, you’ll find a few options on the left, such as:

  • Create a new note
  • Send an email
  • Dial a phone number
  • Schedule a meeting
  • Add a task

If you click on ‘Deals’ in the upper-left corner, you’ll find the newly created deal under the second stage called ‘Qualified Lead’.

If you click on it, it’ll generate basic information on the right-hand side that you can customize.

Click ‘View record’ in the bottom-right corner to view and edit the entire record.


Fundamental Activities

Fundamental Activities An indispensable part of sales pipeline management is to follow up with your prospects through email, phone call, or text

A wonderful complementary feature offered by HubSpot CRM is the email marketing activity.

You can access this feature by clicking on ‘Marketing’ at the top and selecting ‘Email’.

This is where you can create newsletters, create sales campaigns, or send other email broadcasts to provide value to your audience.

If you wish to learn more about email marketing via HubSpot, watch this tutorial.

Also Read: Top 5 FREE Email Marketing Software 

That ends our HubSpot tutorial to help you get started with sales pipeline management.

You are now well equipped to streamline your sales process, and in turn, boost your business’s revenue by leveraging HubSpot’s CRM.

Disclosure: Some of these links on this page are affiliate links, meaning we will get a commission if you buy through them, this helps support our education-based platform and we thank you in advance.

Create a Sales Hubspot Pipeline (Video Tutorial)

If you would like to watch our video tutorial on how to create a sales pipeline you can do so here:

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