Email marketing is one of the most important digital marketing activities to promote your products or services and to engage and build your audience.
Why do small businesses need to engage in email marketing?
The reason is simple. It’s one of the most cost-effective ways of engaging and nurturing your customers and audience.
You can announce new deals, promote your products, provide valuable content to your entire audience simultaneously and with only a few clicks.
Imagine doing this manually with each contact you want to build a commercial relationship with!
Email marketing can take your business to the next level.
However, it’s important that you choose the right email marketing software based on your business requirements and personal skill level.
Top 5 email marketing software
Let’s jump right into listing the best email marketing software for small businesses (in no particular order):
Within HubSpot’s CRM, you have access to up to 2000 email sends per month as well as professional email templates to build from. Thanks to its drag-and-drop builder, creating email campaigns is super easy on HubSpot.
Also, you get all the complementary CRM (customer relationship management) activities such as managing your contacts, building landing pages, managing your sales pipeline, creating deals, and more.
Therefore, HubSpot is a fantastic all-in-one marketing solution if you want to engage in CRM-related activities as well as email marketing.
Also Read: HubSpot Tutorial for Beginners
2. Zoho Campaigns
Next on our list of free email marketing services is Zoho Campaigns.
Zoho offers a large family of business applications and Zoho Campaigns is one of them. With the free plan, you get up to 12,000 email sends per month.
While creating email campaigns, you can either build from scratch or use a premade template.
You can also create and upload with HTML options. In terms of design features that Zoho Campaigns offer, Zoho takes the lead over HubSpot. The drag-and-drop builder is also quite similar to HubSpot.
You can also connect your free Zoho CRM with Zoho Campaigns as well as dozens of other productivity and sales applications.
If you want to leverage complementary tools and apps, Zoho Campaigns is a great option.
Also Read: Zoho CRM Tutorial for Beginners
Unlike Zoho and HubSpot, ConvertKit is more of a personal or intimate email marketing software.
This tool is designed for creators and individuals rather than corporations.
This free email marketing software allows you to manage up to 1000 contacts, access unlimited landing pages and forms.
You can also send UNLIMITED email broadcasts (email campaigns) unlike the other email marketing tools (limited email sends per month) that have been mentioned in this article.
Email campaigns, called broadcasts within ConvertKit, are very minimalistic – similar to daily emails you receive in your inbox, this gives your emails a more personal feel to them rather than a commercial sales feeling.
ConvertKit is ideal for artists, musicians, creators, personal brands, and more.
This tool is for you if you thrive on personal connection with your audience.
Read More: ConvertKit Tutorial for Beginners
Fourth on the list of our top five free email marketing tools is MailChimp.
If you’re looking for an all-in-one marketing platform that allows you to send up to 10,000 emails per month, create landing pages, set up email automation, create content, and even build a basic website within the free plan, then MailChimp is an incredible option.
Similar to HubSpot and Zoho Campaigns, MailChimp also uses a free drag-and-drop editor.
You’ll also find a decent selection of email templates that MailChimp offers.
Because it’s a very popular tool, it integrates seamlessly with the majority of other tools and apps on the market, including HubSpot CRM and Zoho CRM.
Read More: How To Use MailChimp
If you’re an E-commerce business, then Klaviyo is one of the best full-service email marketing solutions.
The free plan allows up to 250 contacts and 500 email sends per month. And, Klaviyo works seamlessly with Shopify.
With Klaviyo, you can also set up advanced email sequences, flows, and automation with the free pan (as long as you stay under the 250 contacts cap).
Also Read: BEST Email Marketing Software
What Email Marketing Software resonates with you? (Video Tutorial)
With dozens of free email marketing tools out on the market, choosing the one that best fits your small business’s requirements can be overwhelming.
I hope that this list helps you identify the best email marketing software for your small business.
Make sure you check out our complete video overview to further help you choose the right email marketing tool for you!
Disclosure: Some of these links on this page are affiliate links, meaning we will get a commission if you buy through them, this helps support our education-based platform and we thank you in advance.