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Are you searching for an alternative to Mailerlite to skyrocket your business to success?
MailerLite is a popular, lightweight email marketing solution for beginners who want to simply engage with and grow their audience.
But is it the best solution for teams looking to scale their business?
If you currently use MailerLite and are looking for a more advanced email marketing solution, or just looking to dive into the world of email marketing, this article is for you!
Fortunately, several alternatives offer similar features and functionalities that can help boost engagement and conversion rates.
In this blog post, I highlight the best MailerLite alternatives, offering you an overview of each platform’s capabilities so you can choose the best option for you.
Read more: Top 5 Best FREE Email Marketing Software For Small Business.
Why Consider MailerLite Alternatives?
Discovering the perfect email marketing tool for your business is essential.
MailerLite has garnered popularity for its user-friendly interface. Some may say it’s the perfect solution for teams after a simplistic and low-cost email marketing platform.
But if you’re serious about taking your business to the next level, you might start to look elsewhere for a MailerLite alternative.
Some limitations of MailerLite include:
- Automations: MailerLite only offers basic automations with less-advanced triggers.
- Free plan: Don’t get me wrong, it’s awesome that MailerLite offers a free plan. But, it has limitations regarding the email builder, segmentation, and automation.
- Cost: The cost can quickly add up once your email list grows!
- Customer support: Customer support can be pretty slow, and there’s no live chat on the ‘Growing Business’ paid plan.
- Segmentation: Like automations, the segmentation capabilities are limited and can get confusing as your subscribers move through the customer journey.
So, with that said, if you’re ready to unlock the true potential of your marketing efforts, it’s time to kick MailerLite to the curb and explore the alternatives!
Read more: MailerLite Integrations
Top 5 MailerLite Alternatives
If you’re in the market for an email marketing software that surpasses MailerLite in terms of cost-effectiveness, enhanced features, or any other specific requirements, look no further.
I have curated a list of exceptional email marketing tools worth considering as alternatives to MailerLite!
These alternatives offer a range of benefits that may better suit your needs, ensuring you can effectively and efficiently manage your email marketing campaigns.
Without further ado, let’s get into it!
1. MailChimp
Best MailerLite Alternative For Teams Looking For a Free Plan.
Designed in the early 2000s as an email marketing platform specifically tailored for startups or small businesses, MailChimp is the ultimate free alternative to MailerLite.
From pop-up and opt-in forms to robust automations, segmentation, and integrations, MailChimp lets you effectively engage with your audience like never before.
With a generous FREE plan supporting up to 500 contacts and 1000 emails per month, you can kickstart your email marketing journey without spending a dime.
And if you want to explore the full potential of MailChimp, they provide a 30-day trial on all paid plans, allowing you to experience its power before committing!
Speaking of the paid plans, MailChimp offers advanced features such as time optimization, insightful reporting, and A/B testing to help take your email marketing to new heights.
However, it’s worth noting that as your team grows, the costs of the paid plans can add up.
But MailChimp compensates with its seamless integration capabilities, making it a one-stop shop for all your CRM, social media management, and website builder needs.
MailChimp is the perfect MailerLite alternative for teams wanting to dip their toes into automation and segmentation while creating strong, customizable forms – all for free!
2. ActiveCampaign
Best MailerLite Alternative For Teams After A CRM And Email Marketing Tool.
ActiveCampaign is a comprehensive hybrid platform that drives growth through marketing automation and sales CRM features.
With a focus on automations, analytics, and multi-channel marketing, ActiveCampaign empowers small business owners to take control of their business!
ActiveCampaign’s key features include 250+ email templates, easy audience selection, and split testing capabilities.
The goal? To make the process of creating and scheduling your email campaigns effortless!
While there is no free plan, I believe the extensive features make ActiveCampaign worth the investment.
Their built-in CRM simplifies contact management, and the 750+ customizable automation templates save you time so you can focus on the stuff that really matters.
With multiple triggers, split tests, and SMS integration, the automation capabilities are limitless!
And while the learning curve is steeper for beginners than MailerLite, ActiveCampaign is perfect for teams seeking a comprehensive email marketing and CRM solution.
Read more about ActiveCampaign here.
Also read: MailerLite vs ActiveCampaign.
3. Klaviyo
Best MailerLite Alternative For SMS And Email Marketing.
Looking for an email marketing and SMS automation solution that truly resonates with your audience? Look no further than Klaviyo.
Specifically designed for eCommerce businesses, Klaviyo utilizes AI and predictive data tools to help you plan and execute impactful marketing campaigns.
Create stunning email campaigns, automations, sign-up forms, newsletters, and more, all on one platform.
But the standout feature is Klaviyo’s intuitive SMS marketing, creating a personalized experience to grab your audience’s attention and prompt action quickly.
With specific SMS templates, you can send abandoned cart recovery messages, sales completion alerts, order confirmations, birthday messages, and more.
And the best part is Klaviyo’s flexible pricing options, including a free plan and bundled SMS and email plans.
Although pricing for larger contact lists can be higher, the integration with eCommerce stores and advanced SMS capabilities make Klaviyo a standout choice.
You can streamline business processes with email sequences, flows, and automation, all on the free plan. How good is that?
4. Constant Contact
Best MailerLite Alternative For Beginners.
Constant Contact is one of the original email marketing tools, born all the way back in 1995!
It offers a range of tools for people looking to create email campaigns without all the fuss and technicalities associated with managing those campaigns!
With features like email marketing, social media management, eCommerce functionality, and a built-in CRM, Constant Contact helps you effectively manage your online marketing efforts.
Build and manage email campaigns easily, reaching your target audience, maintaining leads, and growing your business exponentially.
With pre-designed templates and a user-friendly drag-and-drop editor, it’s the perfect foundation for beginners seeking a simplified email marketing tool.
And while there’s no free plan, pricing starts at $12 per month (for 500 or fewer contacts), making it quite affordable.
Constant Contact is an easy-to-use, full-featured, cost-effective email marketing solution that drives small business success without all the fancy schmancy features attached!
Read more: ActiveCampaign vs Constant Contact
5. Omnisend
Best MailerLite Alternative For eCommerce Teams.
Geared for dedicated eCommerce businesses, Omnisend is a cutting-edge platform that surpasses traditional email marketing solutions.
In addition to its impressive email features, Omnisend goes the extra mile by offering email and SMS automation and segmentation features specifically for eCommerce teams.
This makes Omnisend a comprehensive all-in-one marketing toolkit! With stunning templates, forms, and popups, eCommerce stores can effortlessly drive conversions.
Even beginners can create personalized email campaigns with Omnisend’s intuitive form builder and revolutionary automation tools!
Other key features include A/B testing, auto-responders, email workflows, audience segmentation, event-triggered emails, analytics, and reports.
While often compared to Klaviyo, Omnisend stands out with its sales-driven approach, which is ideal for eCommerce teams focused on driving sales and generating revenue.
If you want to achieve sales targets quickly, maximize conversion rates, and boost product sales for your online store, choose Omnisend.
Read more: Omnisend vs Klaviyo.
My Final Thoughts
There’s no doubt that MailerLite is a great lightweight email marketing solution.
However, the landscape is evolving, and numerous exciting alternatives now give MailerLite a run for its money!
These alternatives offer unique features and capabilities tailored to different business needs and goals, making it impossible to declare one platform as superior to the rest.
Whether your priority is automations, budget-friendly pricing plans, eCommerce functionality, omnichannel marketing, or user-friendliness, there’s a perfect solution out there for you!
By exploring these top MailerLite alternatives, you have the opportunity to find the perfect fit that will take your email marketing efforts and business to new heights.
It’s time to be bold, embrace change, and discover the platform that will drive your marketing strategy to success.
Have you had the chance to try any of the mentioned platforms yet? I’m eager to hear your experiences!
