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Wondering if a website is a good idea for your small business?
I’m sure you’ve heard by now how important it is to have an online presence.
But new businesses or those with an already thriving business may be wondering – do you really need a website?
Well, you might not realize that having a website will make your business more successful and profitable!
Read more: How Much Does a Small Business Website Cost?
Is A Website A Good Idea For Small Business?
The short answer is YES!
If you’re serious about driving business growth, you should at least have a basic website showcasing your products, services, or information.
Currently, 36% of small business owners don’t have a website. This is crazy!
Most likely, these businesses don’t think they need one, don’t know how to make one, or aren’t aware of the benefits a website can have for their business and brand.
Did you know that there are over 5.3 billion Internet users in 2024? That’s over 65% of the population!
Therefore, a website is no longer simply a luxury but a strategic asset for continued growth and relevance.
So, what are the benefits of having a website for small businesses?
Let’s find out.
Read more: Top 10 Website Builders For Small Business.
8 Reasons Why You Need Need A Website For Your Small Business
There are many reasons why a website is a good idea for a small business.
Let’s uncover these now.
Establish credibility:
Having a professional website indicates to potential customers that you’re a real, trustworthy company that’s devoted to your particular industry.
In fact, did you know that over 80% of consumers believe that business owners with a website are more credible than those with just social media profiles?
Plus, a website is the ideal place to show off your brand!
Include any awards, team profiles, testimonials, or certifications on your website so people know you’re the real deal.
If you want to be taken seriously and gain the trust of potential customers, you must have a website.
Reach a wider audience:
Unlike a physical store, a website is not limited by location or operating hours.
It acts as a virtual storefront accessible 24/7, allowing potential customers from different time zones and regions to discover and engage with your brand!
A website allows your small business to break free from geographical limitations and reach a wider audience.
Ultimately, this opens up new markets, attracts global customers, and reduces reliance on one location!
Showcase your products and services:
Did you know that you can display your products and services in much more detail through your website than traditional marketing material or social media platforms ever could?
A website provides a platform where you can present your products or services in detail, showcase discounts, and highlight new offerings.
Your website visitors can make informed purchasing decisions from detailed descriptions, specifications, pricing, and even customer reviews of your products or services.
Plus, you can even go beyond static content and incorporate interactive elements such as product demonstrations, videos, or virtual tours.
These fun interactive features engage visitors, provide a more immersive experience, and can help showcase your products or services!
Provide customer support:
Say goodbye to long waiting times or call back services!
With a website, you can provide multiple customer support options like live chat, email, Whatsapp, or Facebook messenger chat, support tickets, or phone support.
Having a range of customer support options on your website can improve customer satisfaction and retention.
Enhance your marketing efforts:
By incorporating search engine optimization (SEO) strategies into your website, you can enhance your visibility on search engines and drive more traffic to your site.
This is crucial because most people use search engines like Google to find products or services they are interested in.
If your website appears on the first page of Google, your chances of driving more organic traffic to your site and converting those visitors into customers are much higher!
Convenience:
Did you know that 2.7 billion people shop online in 2024?
With a website, your customers can browse and make purchases anytime, anywhere, making it a more convenient shopping experience!
Gather customer data:
Through your website, you can collect valuable customer data like demographics, browsing behavior, and purchasing patterns.
This data can inform your marketing and business decisions and enhance the user experience on your website!
Stay ahead of the competition:
Having a website is becoming increasingly important in today’s digital world, and honestly, not having one can put your business at a disadvantage.
Without a website, your business may go unnoticed or be perceived as outdated, causing potential customers to turn to competitors with a strong online presence.
By investing in a website, your business can stay ahead of the curve and remain relevant to the ever-changing customer needs and expectations.
Read more: How Much Is SEO For Small Business?
How Can You Build A Website?
Building a website used to be an expensive, technically challenging, and lengthy process.
However, with so many incredible and professional no-code website builders now available, this is no longer the case!
Here are my top 5 website builders for small business owners:
Google Sites:
Imagine building a website without any coding requirements with the same platform you already use for Gmail, Google Docs, Sheets, and Slides?
Yup – Google Sites is a website builder platform seamlessly integrated into your Google Workspace account, making it easier than ever to create a website!
Google Sites is available in both the free and paid versions of Google Workspace.
Best for information-based websites, Google Sites is an excellent basic website builder for small businesses that want to quickly establish an online presence and increase visibility.
Wix:
If you’re after a website builder that can create stunning, professional websites for various types of businesses, Wix stands out as my top choice.
That’s right, whether you’re an information-based team, restaurant, cafe, online store, or any other business in between, Wix is the ideal website builder for you!
With its intuitive user interface and easy-to-use drag-and-drop editor, Wix empowers users of all skill levels to create and design visually stunning websites.
The best part? You don’t need to be a coding expert or have prior web design experience to use Wix effectively.
One of the standout features of Wix is its affordability, which makes it particularly appealing for teams on a budget.
But despite being budget-friendly, Wix doesn’t compromise on quality or functionality, allowing you to create a professional-looking website without breaking the bank.
Shopify:
If you’re looking to start, grow, manage, and scale your online store, look no further than Shopify, my favorite premium eCommerce website builder.
Whether you’re a small business or a large enterprise, Shopify simplifies setting up and running an online store.
One of the key reasons why users worldwide love and choose Shopify is its user-friendly interface.
With its intuitive design and streamlined jam-packed features, Shopify makes it easy for anyone to build and manage an online store.
Hostinger AI Website Builder:
Previously known as Zyro, Hostinger AI website builder is an affordable, innovative, no-code solution powered by the cutting-edge technology of Chat-GPT.
With Hostinger, all you need to do is answer three simple questions about your business, and within minutes, they’ll create a personalized website just for you.
Hostinger’s website builder includes top-notch website hosting, a free domain, seamless website migration, SSL certificate security, and blazing-fast loading speeds.
But that’s not all. Hostinger offers additional AI tools, such as the AI Content Writer and Heatmap feature to take your website to the next level.
I recommend Hostinger AI Website Builder for eCommerce businesses wanting to leverage AI technology to build their website quickly.
10Web:
10Web is an AI-driven website builder that harnesses the power of WordPress to revolutionize website creation for businesses.
While WordPress offers limitless possibilities, many users struggle with the technical barriers that come with it.
But with 10Web, those barriers are a thing of the past!
Their AI Website Builder and Writing Assistant simplify the website creation process, making it easier than ever before.
Additionally, their PageBooster plugin ensures that your website performs at its best, resolving any potential speed issues.
With 10Web, you no longer have to worry about the intricacies of managing your website!
In my opinion, 10Web is the best AI website builder for hospitality and service-based websites.
Stews Final Thoughts
By now, you’ve probably realized that the question is not just ‘Is a website a good idea for a small business?’ but rather ‘Can you afford not to have one in this digital era?’
The answer becomes clear – having a website is essential if you want to thrive in the long term.
In today’s landscape, surviving without an online presence is challenging.
Your customers and competitors are online, and without a business website, you risk losing out on valuable connections and opportunities.!
Don’t let your competitors and customers engage without you – establish your online presence to stay competitive and relevant in the digital world!
