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Which is better to use for your small business – Wix or Shopify?
Whether you’re an aspiring entrepreneur or simply looking to transition your small business online, having a website is essential in increasing your online visibility and credibility.
I know what you’re thinking…..I don’t have any coding, design, or development experience – how can I create a website?
Luckily, it’s super easy for anyone to create an epic website using one of the many no-code website builders available!
You’ve most likely come across Wix and Shopify, two leading website builders that allow anyone to create professional and fully functional websites with minimal effort.
But which is the better option?
Is It Better To Use Wix Or Shopify?
If you’ve come here hoping for a clear-cut answer, you’re out of luck.
Unfortunately, there isn’t necessarily a ‘better’ choice regarding Wix vs Shopify. It all comes down to your specific needs and goals, budget, and business type.
Wix vs Shopify
Wix is a versatile, easy-to-use website builder suitable for a wide range of websites.
On the other hand, Shopify is a premium website builder specializing in eCommerce, making it ideal for online stores.
Let’s dive a little deeper into both platforms to find out – is it better to use Wix or Shopify?
Read more: Best Website Builder For Online Stores.
What Is Wix
Wix is a user-friendly website builder that empowers users of all skill levels with creative freedom.
Known for its intuitive interface and drag-and-drop editor, even beginners can effortlessly design a beautiful website with one of Wix’s 800 premade templates!
But one of the best things about Wix is its affordability.
With an awesome free plan paired with low-cost paid plans, Wix is an attractive option for teams on a budget that just want to get started.
While Wix initially seems like a basic website builder, a standout feature is its App Market, which has over 300 applications to enhance your site’s functionality!
The app market includes everything from customer support tools to advanced SEO features and online booking systems.
Additionally, Wix integrates seamlessly with various third-party services, allowing you to connect with all your favorite tools like Google Analytics and MailChimp.
Who Is Wix For?
The great thing about Wix is that it’s the ultimate all-around website-building solution for all types of businesses and brands.
This is why so many teams love and use Wix!
Wix is perfect for both information-based businesses and eCommerce brands of all sizes.
Some examples of business types that could benefit from using Wix are:
- Online stores
- Restaurants or cafes
- Construction businesses
- Content-based businesses
- Consultants or freelancers
- Web designers or marketing teams
Whether you’re after a basic single-page website or have more complex needs, Wix has you covered!
And with multiple plan options, Wix grows with you and your business.
So, for teams looking to seriously enhance their online presence and scale their businesses to new heights, I suggest giving Wix a go!
Read more: How To Sell Products on Wix Online Store.
What Is Shopify
If you’re an eCommerce business and want to start selling products online, Shopify might be your better choice.
As an industry-leading eCommerce platform, Shopify offers a comprehensive suite of features specifically designed to fuel your online store’s growth.
And the best part is, Shopify is so easy to use! Anyone can seamlessly set up their fully functional eCommerce store with Shopify’s content management system (CMS).
Although a premium website builder (there’s no free plan), trust me when I say that Shopify is worth the money! You can truly do so much with Shopify.
Their robust inventory management system allows you to track and manage your products with minimal effort.
Zone in on particular customers’ browsing and shopping habits and purchase history, and build customer groups to help identify trends to sell more products!
Shopify offers multiple payment gateways and integrates with thousands of platforms and tools to further enhance your online store.
Furthermore, Shopify has over 170 professional, customizable, and mobile-responsive free and paid templates, ensuring your store looks great on all devices.
With Shopify, scaling your online store is made easy and efficient!
Who Is Shopify For?
Shopify is only suitable for eCommerce businesses looking to build an online store without all the hassle that comes with learning how to code.
In saying that, Shopify is designed for eCommerce businesses of all sizes and technical expertise.
So, whether you’re a complete newbie or a seasoned eCommerce expert, I promise Shopify’s features and functionality will help your business thrive online.
All plans allow you to list and sell unlimited products, so if you’re looking to scale and grow your brand, there is no better option!
Shopify caters to a wide range of online store industries and niches.
From retail, fashion, beauty, electronics, and more, Shopify is the go-to online store choice.
So, if you’re a small-to-medium-sized business and want to sell your products quickly and effectively, I seriously recommend Shopify!
Read more: Do You Need a LLC For Shopify?
Which Platform Is For You?
Now that we’ve explored the key features of both Wix and Shopify, the obvious question is, which one should you choose?
If you’re a small business or an individual with limited technical skills, Wix has the simplicity and versatility you need to quickly establish an online presence.
Its intuitive interface, extensive templates, and scalability make it a great choice for all types of businesses.
Sure, you can sell products online with Wix, but it has its limitations.
Shopify is undoubtedly the better choice for eCommerce brands that are serious about selling online.
Although all plans come with a price tag, their inventory management and customer support features make Shopify the optimal solution for teams dedicated to building their online brand.
Read more: Ecwid vs Shopify.
My Final Thoughts
That brings me to the end of this Wix and Shopify guide!
As you can see, there is no ‘better’ option when it comes to Wix and Shopify.
Ultimately, the decision between Wix and Shopify comes down to your individual needs and long-term goals.
My suggestion? Take the time to evaluate your business type, goals, and requirements, then choose the best one that aligns with you.
Thanks so much for reading.
