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Is Meta’s new AI tool any good? Let’s find out in this Meta AI review.
I’m sure you’re already aware of just how much artificial intelligence (AI) has truly transformed how businesses run their daily business operations.
Some of the biggest companies in the world, such as Google, Microsoft, and Amazon, have introduced dynamic, smart chatbots to help you run your business more efficiently.
Meta (previously Facebook) is the latest big name to jump on the AI bandwagon.
But the question on everyone’s mind is: Does Meta AI truly live up to the hype?
Read more: How Can I Use AI To Grow My Business?
Quick Summary
- Meta AI is an artificial intelligence chatbot software developed by Meta (formerly Facebook).
- The platform’s features include an AI assistant, image and video generator, and integration with other Meta Apps (WhatsApp, Instagram, messenger).
- Small businesses can leverage Meta AI to streamline customer conversations and quickly create professional written content and images.
- Currently (November 2024), Meta AI is completely free to use.
Meta AI Review
In this comprehensive Meta AI Review, I’ll explore what Meta AI is, its features and capabilities, and how you can use it within your small business.
I’ll also uncover whether I believe Meta AI is revolutionizing the industry (or another overpromoted AI tool).
So, let’s get stuck into this Meta AI review and find out.
What Is Meta AI?
Without even knowing it, if you’re a Facebook, Messenger, Instagram, or WhatsApp user, you’ve likely encountered Meta AI!
Meta AI is an artificial intelligence assistant (developed by Meta) built on Llama 3, an open-source language model.
Competing directly with other AI chatbots like ChatGPT and Gemini AI, Meta AI is a generative AI tool that can be used within all Meta social media platforms.
From WhatsApp to Facebook, Instagram, and Messenger, Meta AI helps you streamline interactions, customize experiences, and connect more meaningfully with your community.
This dynamic AI assistant can solve complex problems, generate images, follow instructions, and improve the creativity, communication, and content creation process for small teams.
Read more: How To Use Meta Business Suite?
How Does Meta AI Work?
Meta AI operates by processing a user’s input (whether typed or spoken) and crafting replies using sophisticated machine-learning models.
Similar to ChatGPT, these models have undergone extensive training on large datasets.
The interaction is straightforward: ask Meta AI a question, and it responds!
The functionality of Meta AI echoes OpenAI’s ChatGPT. So, if you’re familiar with how ChatGPT works, the learning curve with Meta AI should be pretty shallow.
However, Meta AI stands out from the crowd because of its seamless integration with widely used social platforms like Facebook and Instagram.
This built-in presence allows for an effortless transition into using AI-generated content for people who already use these platforms!
What Can Meta AI Do?
AI Chat Assistant
The main feature within Meta AI is the AI chat assistant, available on both web and mobile apps.
Similarly to ChatGPT, simply ask the Meta AI chat assistant to generate a piece of text based on your prompt.
It will then deliver a natural and intuitive conversational response in seconds back to you that closely emulates a human-like interaction.
For small businesses, Meta AI can help you write blogs, emails, social media posts, content plans, and more.
Your conversations within the Meta AI assistant are automatically saved within the interface, meaning you can always jump back into the conversation at a later time.
In terms of content writing, Meta AI’s chat assistant is comparable with other chat assistants like ChatGPT and Gemini AI (as long as your prompts are clear and detailed).
However, Meta AI falls short if you’re looking to use it for software development.
Although its large language model (LLM) is open-sourced, Meta AI doesn’t perform as well as ChatGPT for providing basic coding and debugging responses for WordPress websites.
Read more: Best AI Writing Tools For Small Business.
Image Generation
Like OpenAI’s DALL-E, you can use AI to generate an image from your text-based prompt in seconds.
This is useful for teams that have already used the Meta AI assistant to create a blog or social media post and want to quickly accompany it with an image.
And the best part is that you don’t need to leave the AI assistant interface to use the image generator!
All you need to do is click ‘Imagine’ on the left-hand sidebar and start typing a description of what image you want to create.
Meta AI automatically generates your image as you type (even before you finish the prompt!)
Once you’ve finished typing your prompt, Meta AI will generate four AI-generated images that can be downloaded, edited, animated, or regenerated as you wish.
Read more: How Is AI Used For Business?
Video Generation
Meta AI is certainly not a fully-fledged AI video generation platform.
However, what Meta AI can do is make a short video of all the images that appeared as you were writing your text prompt.
This essentially turns your AI-generated static images into short, animated videos or GIFs, ideal for sharing on social media platforms.
Pretty impressive, right?
This is something that OpenAI and Google simply don’t offer!
Voice Mode
For those who prefer not to type, Meta AI offers a dynamic voice mode feature.
This essentially lets you interact with the AI assistant using your own voice (instead of typing) and receive responses as if you’re having a real conversation.
But you’re not just limited to using just your voice. You can now choose from various voice options, including AI-generated voices that mimic celebrities!
And beyond offering a hands-free experience, the voice mode also aids in language translation.
Read more: My 11 Best AI Tools For Small Business.
Meta AI On Other Apps
As mentioned previously, Meta AI’s capabilities can be used on other Meta apps such as Messenger, Instagram, Facebook, and WhatsApp.
Basically, you can start a conversation with Meta AI and create AI-generated images (as shown on the web version above) directly from these apps!
Additionally, Meta AI allows you to integrate AI technology into your communications with your customers and clients.
For example, if you use WhatsApp, Instagram, or Messenger to communicate directly with your customers, you can simply open the chat and ask Meta AI anything you like.
Meta will then generate an AI response within that chat box with your customer.
This is super helpful for quickly finding answers to questions your customers ask.
And guess what? You can also create AI-generated images inside these chat boxes too!
How Much Is Meta AI?
Currently, (November 2024) Meta AI is completely free to use. However, with the way AI is quickly developing, this may change in the future.
And the good news is that you don’t need a Facebook or Instagram account to use Meta AI.
However, you won’t be able to save your chat history, generate images, or sync Meta AI with your apps if you don’t have a Meta account.
It’s also important to note that Meta AI is not available in some countries.
Read more: How To Use Gemini AI?
How Can Meta AI Help Your Business?
Meta AI can help your small business in many ways. It can be used for:
- Written and media content creation.
- Planning for projects or ideas.
- Solving problems.
- Idea generation.
- Streamlining customer conversations.
What I Like:
- The completely free AI assistant and image generator.
- It integrates seamlessly with other Meta apps to enhance customer communications.
- The interface is near-identical to other AI assistants, making it extremely easy to use.
- It’s connected to popular search engines (Google, Bing).
What I Dislike:
- You often need to provide follow-up prompts to generate the perfect response.
- Answers to prompts can be straightforward and minimal compared with other AI assistants.
- It can’t be used for programming or website coding assistance.
Meta AI vs ChatGPT
Is Meta AI better than ChatGPT? The short answer is….it depends.
Although both platforms are virtual chatbots, Meta AI and ChatGPT were developed for different functionalities.
Meta AI provides an integrated and personalized experience within its own ecosystem, while ChatGPT offers broad and effective conversational capabilities across various platforms.
Meta AI’s range of AI capabilities can be used across Meta’s other platforms (Facebook, WhatsApp, and Instagram).
Meta AI is also designed to weave into your daily activities by offering tailored assistance and recommendations across different social media platforms.
Meta AI is the better choice if you’re focused on creating personalized user experiences and driving innovation within your social media presence.
However, ChatGPT specializes in natural language understanding, engaging dialogue, and creative tasks.
The strengths of ChatGPT lie in its versatility, scalability, and adaptability to different use cases.
If you’re looking for AI software to use for in-depth research or various areas of your business, ChatGPT may be the better option.
Read more: How To Use ChatGPT For Business?
Should You Use Meta AI?
So, should you use Meta AI? Or should you stick with other AI platforms like ChatGPT and DALL-E for content and image generation?
Meta AI is the ideal AI chatbot for two types of businesses:
- Social media-focused teams: Small businesses active on social platforms will love how easy and quick it is to create and upload professional content with AI.
- Customer-driven companies: If you use other Meta apps to manage online customer queries and engage interactively with customers, using Meta AI will significantly streamline this process!
Meta AI is also completely free, which is ideal for teams looking to dip their toes into AI content creation (who don’t want to pay a monthly subscription fee!).
Stews Final Thoughts
And that brings me to the end of this Meta AI review! So, is Meta AI any good?
Look, Meta AI certainly isn’t the most advanced AI assistant on the market today. However, it is arguably one of the most accessible options.
Its greatest advantage is that it’s completely free and seamlessly integrates with Meta’s suite of messaging apps.
And remember, this dynamic AI tool was only developed in early 2024, so I’m sure it will only evolve as time goes on!
I suggest trying Meta AI for your social media posts and images, as well as customer interactions.
And when you do, let me know what you think! Does Meta AI live up to your expectations?
