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Are you a small business owner wondering what Mailchimp is best used for?
Mailchimp was designed in the early 2000s as a cost-effective email marketing alternative for small businesses.
Now, over 20 years later, Mailchimp still dominates the online email marketing space with over 14 million users worldwide.
But amongst the many email marketing tools available today, what exactly is Mailchimp best used for?
Read more: Top 5 FREE Email Marketing Software.
What Is Mailchimp Best Used For?
Mailchimp is still best used as an easy-to-use, no-code email and marketing automation solution that can help you create and send email campaigns to your email list.
Mailchimp is known for offering awesome tools that can help you:
- Automate email campaigns to save you time.
- Segment your audience for increased targeting.
- Integrate with many third-party tools to increase functionality.
Although initially designed as an email marketing platform, Mailchimp has since expanded its feature set into an all-in-one solution to help you grow and scale your brand.
Whether you’re after a CRM (customer relationship management), website and landing page builder, or social media management platform, Mailchimp has you covered.
Don’t get me wrong—it’s awesome to see that you can now use Mailchimp as an all-in-one digital marketing solution.
But ultimately, Mailchimp is best used for driving customer engagement through personalized emails.
Read more: How To Use MailChimp?
What Can You Do With Mailchimp?
Mailchimp offers many versatile and powerful marketing tools and features, including:
- A drag-and-drop email builder.
- Personalized email marketing templates.
- A/B testing.
- Email scheduling.
- Omnichannel marketing capabilities.
- Website, landing page, and survey builders.
- A customer journey builder to automate campaigns.
- Mobile app.
- Transactional emails.
- Integrations with third-party providers.
- Web hooks, and more.
Plus, the in-house real-time analytics and reporting tool lets you effectively monitor the performance of your email campaigns, including opens, clicks, bounces, and unsubscribes.
Mailchimp has also recently introduced its SMS marketing feature, rivaling big SMS marketing players such as Klaviyo or Omnisend.
And currently, Mailchimp is rolling out its own intuitive AI marketing tool to help reduce the manual work involved with email marketing.
As I mentioned, you can also use Mailchimp’s CRM features to analyze and engage with your contacts.
Read more: Klaviyo vs MailChimp.
Can You Use Mailchimp For Free?
Yes! One of the reasons I love Mailchimp so much is because it offers an excellent and generous free plan.
With Mailchimp’s free plan, you can have up to 500 contacts and send 1000 emails per month (with a 500-email limit per day).
This is rarely seen in other free plans and is ideal for small businesses with 500 contacts or less.
The free plan empowers you to build captivating landing pages, design customizable sign-up forms and surveys, and engage in scheduled social media posting activities.
Basic reporting features are also available to track the success of email campaigns.
And you’ll have full integration capabilities, allowing you to integrate with over 300 external apps and tools!
Additionally, users can set up one single-step email automation, and create segments and tags to ensure the right message reaches the right audience.
Although the free plan has certain limitations, it is undoubtedly one of the best options available in the market.
I believe it provides more than enough resources for business owners and small teams to kickstart their marketing efforts and achieve their goals.
How Much Is Mailchimp?
Once you outgrow the free plan, you can easily upgrade to one of Mailchimp’s incredible paid plan types.
The paid plans are as follows:
- Essentials: From $13 per month.
- Standard Plan: From $20 per month.
- Premium: From $350 per month.
Note: Pricing plans range in price depending on the size of your email list.
Mailchimp also has Transactional Email and Website and Commerce plans.
Who Should Use Mailchimp?
If you’re a small business owner just getting started in the world of email marketing, you can’t go past Mailchimp’s free forever plan.
Honestly, you won’t find a better free plan on the market.
Additionally, if you’re looking for a user-friendly tool with all the email marketing essentials you need to grow your business, Mailchimp is an excellent choice.
Mailchimp is perfect for teams looking to make email marketing an integral part of their core marketing strategy.
I always recommend Mailchimp for non-profit organizations, service-based businesses or local businesses looking for an effective yet affordable email marketing service.
Read more: Top 5 FREE Landing Page Builders For Small Business.
Is Mailchimp Worth It?
The short answer is….yes!
Mailchimp has been at the top of the list of email marketing software reviews for years. And there’s a good reason why!
MailChimp simply does email marketing well. It’s full-featured, scalable, and simplifies the process of creating and automating email marketing campaigns.
And according to a study run by emailtooltester, Mailchimp’s average email deliverability (within the last three rounds of tests) is 91.18%, which is pretty impressive!
Stews Final Thoughts
And that brings me to the end of this article explaining what Mailchimp is best used for!
At its core, Mailchimp is best used as an easy-to-use, no-code email marketing and automation tool that can help you create and send captivating emails.
While there are many Mailchimp competitors out there, Mailchimp is consistently the number one choice for many businesses worldwide.
This is because Mailchimp provides you with all the marketing essentials you need to scale and grow your business.
What do you think Mailchimp is best used for? Do you agree with me?
Frequently Asked Questions
What Is Mailchimp Best Used For?
Mailchimp is best used for sending personalized email campaigns to your audience and provides effective marketing strategies for business growth.
Is Mailchimp Really Free?
Yes! The free forever plan allows you to send up to 1000 emails per month with a limit of 500 daily emails to 500 contacts.
Is Mailchimp a CRM?
While Mailchimp is primarily an email marketing automation tool, you can use Mailchimp as a CRM to manage and engage with your contacts.
Is It Worth Paying For Mailchimp?
If you outgrow the free plan and love Mailchimp’s interface and feature set, I definitely
believe it’s worth paying for Mailchimp.
The affordable pricing plans offer powerful automation and segmentation capabilities, reports, A/B testing, and AI tools.
