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In this blog post, we explore the question you’ve been asking yourself: What is Omnisend, and is it the best choice for me?
If you’re an eCommerce brand, you’ve likely heard of Omnisend, a leading all-in-one marketing platform designed specifically for online stores.
But is Omnisend just another standard email marketing tool? Or does it hide more powerful capabilities beneath its surface?
Keep reading to discover exactly what Omnisend is and how it can help transform casual browsers into loyal customers and boost your sales like never before.
Read more: Top 5 Email Marketing Platforms For Small Business.
What Is Omnisend?
Initially launched in 2014, Omnisend was created as an email and SMS marketing automation platform dedicated to eCommerce businesses.
Now, over 70,000 eCommerce brands use Omnisend’s wide range of sales-driven features, which include automation, segmentation, templates, integrations, forms, popups, and more.
Essentially, Omnisend’s simple yet impactful tools help build more meaningful interactions between eCommerce businesses and their customers.
What Is Omnisend Best Used For?
Although technically, all types of businesses can use Omnisend, it is best used as a multi-channel marketing automation platform for online stores.
In fact, every Omnisend tool and feature aims to nurture and deepen the bond between a retailer and their clients.
Essentially, with Omnisend by your side, you’ll improve your overall customer engagement and retention, increase conversions, and boost online sales.
Additionally, Omnisend can significantly reduce the workload for small business owners by streamlining the entire marketing process.
Read more: Omnisend vs tinyEmail.
How Does Omnisend Work?
The good news is that even beginners can quickly get up and running with Omnisend.
All you have to do is register your email address and business details and follow the prompts to sync your store to the platform.
Once logged in, you’ll notice a clean, uncomplicated, sleek dashboard design with handy labeled features located in the top navigation bar.
From my perspective, the interface is refreshingly straightforward and clutter-free.
The ‘Campaigns’ section (where you’ll spend most of your time) is where you can design and send email campaigns using Omnisend’s professionally designed templates.
Although the number of templates is limited compared with other platforms, they are modern, clean, and effective for highlighting discounts and new products.
And the intuitive drag-and-drop editor simplifies email newsletter design with a wide selection of customizable content blocks.
How To Connect Your Store To Omnisend?
Luckily, Omnisend is compatible with most major eCommerce platforms, such as Shopify, WooCommerce, BigCommerce, and Wix.
The process is also pretty straightforward. Here’s how it works:
- Head to the app marketplace within your eCommerce platform.
- Search ‘Omnisend’ and install the app.
Note: For custom eCommerce store solutions, you’ll need to connect it via an API (this process is a little more tricky).
And if you created an Omnisend account before adding the app, don’t worry! You can still connect your store directly from within Omnisend.
You should see this on the main dashboard interface, but if this isn’t visible:
- Click your store Name in the top right-hand corner.
- Select the ‘Connect Your Store’ option.
- Follow the prompts.
And that’s it! This will ensure that your store and Omnisend will work together efficiently.
Read more: Is Shopify Good For Beginners?
What Are Omnisend Key Features?
As mentioned, Omnisend is an all-in-one marketing platform explicitly targeted for eCommerce brands.
Therefore, it’s no surprise that Omnisend’s email and SMS marketing features are designed to help eCommerce businesses effectively engage with their customers.
You can add your own HTML template or use one of Omnisend’s modern, sleek, and professional email templates, all for free.
However, Omnisend is well-known for its awesome email marketing automation and segmentation features.
These features allow you to send targeted emails without a second thought based on specific triggers and behaviors, such as:
- Cart abandonment.
- Order placed.
- Product /page viewed.
- Follow-up (for a purchase), etc.
Additionally, you can incorporate A/B testing into emails, combine channels, and use pre-built workflows to enhance the entire customer experience.
SMS campaigns can be used independently or combined with emails and push notifications.
Omnisend also provides an automated web push notification service that helps businesses inform customers about order and shipping statuses.
This multichannel approach allows you to send personalized, targeted campaigns to your audience on the platforms they love to use.
Read more: My Top 5 eCommerce Tools For Small Business.
Can Omnisend Connect With Shopify?
Shopify currently powers over 25% of online stores on the Internet today.
And luckily, Omnisend seamlessly integrates with Shopify to captivate, convert, and re-engage your Shopify store customers through personalized and relevant communications.
The pre-built automated workflows allow you to send:
- Back-in-stock emails.
- Abandoned cart sequences.
- Checkout or cross-sell emails.
- Discounts or promotions.
- Drip campaigns.
Plus, you can set up workflows to ask your customers to give product reviews,
showcase your top products in emails, and then reward customers who write reviews.
This increases sales and builds trust and social proof for your brand!
You can easily segment your Shopify customers based on their shopping behavior and offer fun interactive forms to help you grow your email list directly from your Shopify store.
And if that wasn’t enough, Omnisend provides detailed reports on your campaigns and automation performance within the Shopify ecosystem.
This includes open rates, click rates, conversion rates, and revenue generated, allowing you to measure the effectiveness of your marketing efforts.
Read more: Ultimate Shopify Review 2024.
How Much Does Omnisend Cost?
The good news is that you can use it completely for free! There are three pricing plans:
- Free: Reach 250 contacts per month, 500 emails, and 60 SMS per month. Features include standard reports, unlimited segmentation, 500 web push notifications, and all automation and campaign features.
- Standard: Starting from $16 per month. Features include everything in the free plan plus unlimited web push notifications, optional Omnisend branding on forms, and a customer support manager.
- Pro: Starting from $59 per month. Features include everything within the standard plan, advanced reports, and 24/7 priority support.
Note: The above prices are for a contact list size of 0-500. As you add more contacts, the price will increase.
Is Omnisend For You?
Are you a sales-driven team looking to drive conversions and generate revenue? Omnisend may be the perfect choice for you.
With features such as:
- Impressive email automation and segmentation capabilities.
- Product reviews.
- Multi-channel marketing tools.
- Seamless integrations with eCommerce tools and more.
It’s no wonder Omnisend is a top marketing automation choice for many online stores.
If you want to reach your sales targets quickly and boost product sales for your online store, I highly suggest trying Omnisend.
Read more: Best 5 Constant Contact Alternatives For Small Business.
Omnisend Pros and Cons
Omnisend Pros:
- The interface is easy to use.
- Multi-channel marketing solution, including email, SMS, and web push notifications.
- Simple integrations with many eCommerce sites like Shopify, WooCommerce, BigCommerce, and more.
- Heavily eCommerce centered.
- The free plan includes all features (and the paid plans are super affordable).
- Excellent automation capabilities and sales tracking features.
Omnisend Cons:
- The features are heavily eCommerce-focused. Therefore, the platform isn’t suitable for non-eCommerce brands.
- Limited templates.
- Unlimited emails are only available for Pro plan members.
Omnisend Alternatives:
Klaviyo
Best Omnisend Alternative For eCommerce brands.
Like Omnisend, Klaviyo is a robust marketing automation platform for eCommerce brands looking to connect deeply with their customers.
The platform enables you to build compelling email campaigns, automated workflows, sign-up forms, and newsletters—all from one interface.
Klaviyo essentially helps you execute personalized and effective marketing campaigns across various channels, including email, SMS, mobile push, and reviews.
But the key highlight of Klaviyo is its impressive SMS marketing capabilities, tailored to create engaging, personalized interactions that captivate your audience and drive results.
Tailor your messaging with specific SMS templates for cart abandonment, transaction completion alerts, order confirmations, special occasion greetings, and more.
What’s more, Klaviyo offers adaptable pricing plans suited for any budget (including a fre eplan) and combined packages for SMS and email services.
While prices increase with larger contact lists, Klaviyo’s seamless integration with eCommerce platforms and superior SMS features position it as a top contender.
You can read my Klaviyo vs Omnisend comparison article here.
Mailchimp
Best Free Omnisend Alternative.
Born in the early 2000s as an email marketing solution catered to startups and small enterprises, Mailchimp is still a popular, feature-rich choice for many today.
Some of Mailchimp’s features include customizable pop-up forms, opt-in prompts, extensive automation, segmentation capabilities, and seamless software integrations.
One of Mailchimp’s best features is the attractive FREE plan, which accommodates up to 500 contacts and 1000 monthly email sends.
Mailchimp also offers a 30-day trial period, giving you a taste of all the incredible paid plan features (without any commitment).
The platform’s paid offerings include time optimization, detailed analytics, and A/B testing functionalities to elevate your marketing strategy.
Mailchimp’s integration options are some of the best I’ve seen. They allow you to integrate with all your favorite CRM, social media, and website apps in one place.
For teams ready to dive into the depths of automation and segmentation or simply want to craft personalized emails and forms at no initial cost, Mailchimp is a strong choice!
ActiveCampaign
Best Omnisend Alternative for email marketing and CRM.
ActiveCampaign is an all-inclusive, hybrid email marketing and sales CRM tool that packs a punch.
At its core, ActiveCampaign is known for its automation capabilities, advanced analytics, and multi-channel marketing strategy.
ActiveCampaign boats over 250 pre-designed email templates and offers effortless target audience segmentation and robust A/B testing functions.
If you’re looking for a marketing automation platform that streamlines the email campaign creation and scheduling journey, ActiveCampaign is there for you!
There is no free plan. However, I believe that ActiveCampaign is worth the investment.
In addition to email marketing, the integrated CRM elegantly offers over 750 automation templates to help you manage your contacts easily.
With an extensive selection of triggers, efficient A/B testing methods, and seamless SMS incorporation, the possibilities within ActiveCampaign’s automation toolkit are boundless!
ActiveCampaign is ideal for teams looking for a robust email marketing and CRM solution within one unified platform.
Stews Final Thoughts
And there you go! That wraps up this ‘What is Omnisend’ article.
As you can see, Omnisend is a popular marketing automation platform that can help you drive sales through dynamic marketing strategies.
This powerful omnichannel marketing tool simplifies the creation and delivery of powerful email and SMS campaigns to your audience.
If you’re looking to increase your product sales while building and nurturing your customer relationships, I highly suggest trying Omnisend!
With an impressive free plan, what have you got to lose?
Frequently Asked Questions
What Is Omnisend Used For?
Omnisend is a marketing automation tool that lets you to seamlessly create and send, digital marketing campaigns to your audience, then analyze the success of those campaigns.
Is Omnisend a CRM?
No, Omnisend isn’t technically a dedicated CRM (customer relationship management) platform.
However, it does offer email marketing and customer engagement features.
Is Omnisend Easy To Use?
Yes! Omnisend is exceptionally easy to set up and use in conjunction with your online store, regardless of experience.
Does Omnisend Work With Shopify?
Absolutely. You can easily connect your Shopify store with Omnisend either from the Shopify app marketplace or through Omnisend.
