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Need help deciding which ActiveCampaign plans to go for?
ActiveCampaign is one of the best all-in-one sales and marketing solutions to help your team scale and grow- and there’s a good reason for it!
Recently, ActiveCampaign has split its plans into different categories, which can confuse some users.
But trust me, it’s not as scary as you think!
So, what’s the difference between them, and which do you choose?
Want to learn more about ActiveCampaign? Check out my comprehensive review here.
ActiveCampaign Plans
One of the things I love about ActiveCampaign is that it’s so dynamic and flexible.
You can use it for email marketing and automation, sales and CRM activities, or as a total sales and marketing platform! The choice is yours!
And the best part is that if you don’t want one of these services, you don’t have to pay for it!
This is made possible with ActiveCampaign’s four plan types. Each plan has different tiers, features, price points, and functionality.
So you can choose a plan that is tailored specifically to your needs!
The plan types are:
- Marketing.
- Sales.
- Bundles.
- Transactional Email (however, we won’t be talking about this plan).
Which plan would I recommend? Well, it really depends on what you want to get out of ActiveCampaign and what’s missing from your tech stack.
But don’t worry, I’ll break it all down so that by the end of this article, you’re an ActiveCampaign plan wizz!
Let’s take a look at each plan type a little more closely.
Read more: MailerLite vs ActiveCampaign.
ActiveCampaign Marketing Plan
The ‘Marketing’ Plan is the best option for you if all you need is an email marketing and automation tool.
The marketing plan has four-tiered plan types:
- Lite: $29 per month (1 user).
- Plus: $49 per month (3 users).
- Professional: $149 per month (5 users).
- Enterprise: Custom price.
If you’re a sole trader or small business owner, the Lite plan is more than enough for you.
You’ll get access to basic email marketing tools to help you build your business from the ground up.
But to access advanced email marketing activities like landing pages, SMS marketing, Facebook lead ads, integration with eCommerce, and dynamic automation features, you’ll have to upgrade to the pricier ‘Plus’ or ‘Professional’ plan options.
Read more: ActiveCampaign vs MailChimp.
ActiveCampaign Sales Plan
Did you know that ActiveCampaign is a fully-fledged CRM and sales tool too?
The ‘Sales’ plans are for businesses specifically needing CRM or sales-related activities. And typically, these businesses will already be using an email marketing tool.
Within the ‘Sales’ plan are three tiers:
- Plus: $19 per user per month.
- Professional: $49 per user per month.
- Enterprise: Custom price.
These plans are perfect for teams requiring a platform to help streamline their sales pipelines, automation, processes, contacts, and accounts.
The ‘Plus’ plan is ideal for small businesses after a basic sales and automation tool to help manage their leads, deals, accounts, tasks, goals, and performance.
But if your aim is to scale your business quickly and you want to close more deals, I’d recommend opting for the ‘Professional’ plan.
Read more: 7 Best CRM Software For Small Business.
ActiveCampaign Bundles Plan
What if you don’t have an email marketing platform or sa ales CRM? ActiveCampaign has you covered with their ‘Bundles’ plans!
To become truly unstoppable, you can combine your email marketing and sales activities with ActiveCampaign.
The plans are as follows:
- Plus: From $93 per month (5 users and 1000 contacts).
- Professional: From $386 per month (10 users and 2500 contacts).
- Enterprise: Custom price.
The ‘Plus’ plan is more than suitable for small teams, with marketing, email, SMS, sales automation capabilities, eCommerce integrations, lead scoring, and segmentation features.
You’ll also be able to send email campaigns with beautiful email templates and use ActiveCampaign’s AI content generator.
Plus, all the sales and CRM features I mentioned above!
The ‘Professional’ plan includes more dynamic features like predictive sending, split automation, site testing, and one-to-one email.
Read more: ActiveCampaign vs tinyEmail
My Final Thoughts
And that’s it! I hope you can now easily identify which ActiveCampaign plan you should use.
Now, it’s no secret that cheaper email marketing and CRM tools exist- especially if you just need a basic contact management solution or want to send basic newsletters.
And actually, beginners may think ActiveCampaign’s overwhelmingly large number of advanced features means it’s harder to use than other platforms (it’s not, I promise!)
But honestly, if you are serious about email marketing and sales, and are in the market for a total solution that’s scalable and flexible, ActiveCampaign does the job!
Their 24/7 support, visual and written resources, and dedicated onboarding help mean anyone can get up and running with ActiveCampaign quickly!
So, no matter which plan you opt for (Marketing, Sales, or Bundles), I recommend starting with the basic plan to see if you love ActiveCampaign as much as I do.
Or, make use of their 14-day free trial and give ActiveCampaign a good test run before you commit!
