Google Analytics 4 Shopify Integration for 2023 (Setup & Video Tutorial)

Setup Google Analytics 4 (Beginners Guide)

First, we need to setup up of Google Analytics account if you do not have one. If you already have Universal Analytics set up for your website then I will show you how to shift from Universal Analytics to Google Analytics 4.

The initial steps to setting up your new Google Analytics account are as follows.

Step 1: Sign up for Google Analytics. Head over to analytics.google.com and get started if you have never used Google Analytics 4 before. You will need a Google Account to use Google Analytics.

Step 2: Create an account. Add your Account name, this could be your business name or if you want to manage multiple websites under this account you can call it something else like Syndeo Media’s Accounts for example.

If you already have Google Analytics for another website. Then just click on Admin inside Google Analytics and then select Create Account or Create Property.

Depending if you want to create a separate account or if you just want to create another property inside your existing account.

Step 3: Set up your property. Add your property name, reporting time zone and website currency.

Step 4: Add basic business details. Here you want to select your industry type, and business size and select the goals that you have from the list (It doesn’t matter what you select here). Then simply agree to Google Analytics’ terms of service.

Step 5: Choose a platform. Here you want to choose web.

Step 6: Add your website URL. Add your website URL in this format, www.yourwebsite.com. For example, I would add www.stewartgauld.com if I was to connect GA4 to this website.

Step 7: Add your stream name. This is your website name.

Then hit connect stream. That will take you to the code we need to connect to your website.

Congratulations! You have completed the first step to setting up your Google Analytics 4 account.

Learn our beginner’s guide on  How to connect GA4 with Google Sites.

Now, as I mentioned if you already have Universal Analytics installed, you can simply shift over to the new version without having to create a new account and property.

You can continue collecting website data through Universal Analytics and Google Analytics 4.

Let’s see how you can do this.

Step 1: Choose the right account. Once you are inside the right Google Analytics account, navigate down to Admin.

Step 2: Select GA4 Setup Assistant. Here you want to click Get Started, under I want to create a new Google Analytics 4 property. Then head over to the GA4 property that you just created.

Step 3: Locate your new Google Analytics Data Stream. Head back to your home dashboard and then click on Admin again.

Step 4: Click on Data Stream. That will take you to your new data stream. Then navigate down to Google Tag, and click on View Tag Instructions. Here you can click on Install Manually, and that will take you to the code we need to add to your website.

Okay, so we have covered how to create a new GA4 account and property as well as set up your new Google Analytics 4 data stream alongside your existing Universal Analytics property if you have already set that up in the past.