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Embrace the Shift to Google Analytics 4 (GA4) on Your Wix Website!
Google Analytics 4 (GA4) has been available for a while, yet its relevance has become more apparent recently due to the impending expiration of its predecessor, Universal Analytics, which ceases data collection from the 1st of July 2023.
Transitioning to GA4 is a necessity, and it’s vital that you upgrade to GA4 if you haven’t already!
If you are reading this post after the 1st of July 2023, it becomes all the more crucial to get stuck in and integrate GA4 with your website to resume the essential function of collecting data from your website.
My focus is to guide you seamlessly through the 5-minute process of (If you do not have any version of Google Analytics on your website):
- Creating a new Google Analytics 4 account and property,
- Integrating this account with your Wix website.
For those currently using the older version of Google Analytics, a.k.a Universal Analytics, I’ve got you covered.
I will provide guidance on how you can smoothly transition to the new GA4 account.
This simple 3-minute journey includes:
- Creating a new GA4 data stream,
- Migrating Wix from Universal Analytics to GA4,
- Getting started with using GA4 and all its tools and features.
If you own a Wix website, this beginner’s guide is tailor-made for you.
So, let’s dive in and get your Wix website connected to GA4.
What is Google Analytics 4? (Non-Techie Definition)
Google Analytics 4 (GA4), the latest iteration of Google’s renowned analytics solution, offers an all-encompassing, free analytics tool for tracking, measuring, and understanding your website’s performance.
GA4 is a vital tool for businesses of all types and sizes, GA4 seamlessly connects with all types of website platforms including Wix.
The key distinction between the older version of Google Analytics and GA4 lies in their data model focus.
By centering around the full lifecycle of your customers, GA4 enables comprehensive tracking and assessment of visitor interactions on your website, as well as charting the journey they undertake to become your customers.
As you can see it’s vital to have GA4 connected to your website.
Read more: How to use Google Analytics 4 after installing it on your website.
Does Wix Support Google Analytics 4?
Yes, Wix does support Google Analytics 4, however only on the premium plan and above. Unfortunately, if you only run a free Wix website, you cannot connect GA4.
The good news is you do not have to touch any code and Wix offers a simple integration that I will walk you through soon!
Google Analytics 4 Wix Integration (New Method)
First up, we will be diving into how you can create and set up your GA4 account and property if you currently DO NOT have any version of Google Analytics connected to your Wix website.
The next section is for those that have already used Google Analytics before or have already connected to the older version of Google Analytics on your Wix website in the past.
In that case, I will share how to SHIFT over to the new version of Google Analytics without having to create a new account and property.
Setup Google Analytics 4 (Simple Step-by-step Guide)
For those who haven’t used Google Analytics before, you’ll first need to create a Google Analytics 4 (GA4) account and property.
Those already utilizing an older version of Google Analytics on their WordPress website can navigate to the next section: Shifting to Google Analytics 4.
Without further ado, follow these simple steps to create your GA4 account and property:
Step 1: Establish a new Google Analytics account.
Navigate to analytics.google.com to begin the process. You’ll need a Google Account, which can be a free or paid one.
Step 2: Configure your Google Analytics account.
Choose an account name that represents your business or another title, such as “Stewart Gauld’s Accounts,” if you intend to manage multiple websites under one account (e.g., an agency name).
If you already own a Google Analytics account for a different website, click on Admin (left sidebar) in your dashboard, then select Create Account or Create Property, based on whether you wish to add a separate account or an additional property within your existing account.
Step 3: Generate a new property.
Enter the property name, reporting time zone, and choose your primary website currency for reporting.
Step 4: Input your business information.
Provide details such as industry type and business size, then select the objectives you’d like to achieve with Google Analytics (Don’t worry too much about the options that you select here). Agree to Google Analytics’ terms of service.
Step 5: Choose the appropriate platform.
For a Wix website, opt for “web.”
Step 6: Enter your WordPress URL and website name.
The URL should follow the format: www.yourwebsite.com—for instance, www.stewartgauld.co.nz.
Next, name your data stream before clicking “Connect Stream!” With this, you have successfully set up your Google Analytics 4 account, property, and data stream! Whoop Whoop!
Now, on to connecting GA4 with your Wix website! Refer to the next section: Integrating Google Analytics 4 with Wix – A Beginner’s Guide.
Read more: How to connect GA4 with WordPress
Shift to Google Analytics 4
This section is tailored for those who have already installed Universal Analytics and wish to transition to the new Google Analytics 4.
Keep in mind that data collection from the older version of Google Analytics will continue until July 1st, 2023.
Ready to make the switch? Follow these steps:
Step 1: Pick the correct account.
Within your Google Analytics account, head to Admin (located at the bottom left).
Step 2: Opt for GA4 Setup Assistant.
Click on “Get Started,” find “I want to create a new Google Analytics 4 property,” and proceed by clicking on the GA4 property you’ve just created.
Step 3: Access the new Google Analytics Data Stream.
Return to your home dashboard, and select Admin once more.
Step 4: Choose your new Data Stream.
The subsequent page will display your new data stream.
At this point, you’re all set to connect the newly created Google Analytics 4 data stream to your Wix website.
Let’s explore how to do that in the next section!
Integrating Google Analytics 4 with Wix (Beginners Guide)
Step 1: Follow the process we mentioned under the title up above. Then under the Measurement ID code this ID.
Step 2: Log in to Wix. Click on Marketing & SEO. Then select Marketing Integrations.
Step 3: Location Google Analytics. Click on Connect. Select Add Google Analytics ID. Paste in the Measurement ID that we copied in Step 1. Hit save.
Important: In order to set up this integration you will need a Premium Wix plan and a custom domain.
Congratulations! That is the simple process of connecting GA4 with Wix.
If you prefer learning through video, then I will add the video tutorial for this process below.
How to use Google Analytics 4 (Beginners Walk-through)
Congratulations! We’ve effortlessly installed Google Analytics 4 onto your WordPress website. Quite a breeze, wasn’t it?
Next, it’s crucial to grasp how to effectively navigate Google Analytics and fully utilize its robust tools, features, and reports.
Are you keen on mastering your way through your GA4 property? If so, browse through my comprehensive Google Analytics 4 tutorial tailored specifically for beginners!
Important: I dive into much more detail in my eBook (Go Digital Now) if you are interested in investing just $19 dollars into this powerful all-in-one small business resource.
Stew’s Final Thoughts
And that is for this updated step-by-step tutorial for adding GA4 to Wix.
Now you can start tracking important activity happening on your website.
Let me know if you found this post helpful in the comments below.
