Digital marketing is evolving at a rapid pace and becoming increasingly important for small businesses to stay relevant in today’s digital environment.
In this blog post, we’re going to share our top five digital marketing strategies for small businesses in 2021.
Digital Marketing Strategies for Small Business
Let’s begin with the first strategy!
1. Email Marketing & Automation
If you’re currently not involved in email marketing, we suggest you consider getting started with this marketing strategy right away.
You can use tools like MailChimp, which is a great email marketing & automation platform, ideal for small businesses.
On the other hand, if you sell products online from your online store, then you can use Klaviyo.
This is a great email marketing tool for eCommerce businesses. With both these tools, what you can do is set up automation email and email sequences.
When someone performs a specific action on your website like submitting a form, you can send an automated welcome email to them.
Or if they bounce out of your online store’s cart and don’t actually spend any money, you can have an email sequence in place to follow up with that customer.
Email marketing is one of the most crucial digital marketing strategies for small businesses in 2021. To leverage this tactic, you want to build an email list first.
After which, you can create newsletters, automation, or sell products or services directly to your email list.
This is one of the most important online assets you can have.
For example, let’s say that your website goes down or you can’t access your social media, you have to think about how you are going to communicate your brand, products, or services with your customers.
Well, if you have an email list, then you can continue to engage with your audience.
Also, read: How To Use MailChimp tutorial
2. Video Marketing – Vertical Format
Digital marketing for small businesses has become indispensable in today’s world.
The second strategy we want to shed some light on is video marketing. It’s a great way to educate your potential customers on your products or services.
Video marketing is a great way of building credibility and authority with your audience.
More specifically within the realm of video marketing, you want to focus on vertical format videos.
These are great for Instagram stories and reels, Facebook stories, TikTok, and YouTube shorts.
Vertical content videos are becoming extremely popular and important through all these media platforms.
Hence, you can simply capture your audience’s attention by simply creating video content in vertical format from your smartphone.
Now, you can also use tools like Canva which is a free design tool that you can use to edit and create your videos in vertical format.
Another great tool is InVideo.
This tool allows you to create videos in minutes by using professional pre-made video templates in vertical format or you can create your own videos from scratch. If you haven’t already, you need to start engaging in video marketing!
Also, read: How to Make Video Ads in 5 Minutes
3. SEO – Search Engine Optimization
To fully leverage digital marketing for beginners, you cannot leave out search engine optimization (SEO).
With ever-increasing competition across different industries, it’s important to increase your exposure on search engines like Google.
You want to rank in the top three spots on Google’s first page and you can do this with SEO.
To understand how to get started with SEO, you can watch this in-depth tutorial here.
By focusing on SEO and specifically on content marketing, you can start ranking higher in search engines for those specific keywords that your potential customers are typing in.
When people are trying to find your business, services, or products on the world’s most popular search engine, you want to make sure you’re showing up in the top spots. This will ultimately drive brand exposure, leads, and sales.
Also, read: SEO for Beginners
4. Google Ads – Pay Per Click
One of the most prominent digital marketing strategies for small businesses that have been around for a long time is Google Ads – pay per click (PPC) advertising.
Using this method, you can pay to appear at the top of search results.
To learn more about Google Ads, you can head over to this Google ads tutorial for beginners where we have discussed a great deal on this digital marketing strategy to help you drive more leads, visitors, and foot traffic.
An effective strategy that we use for our clients is called the triple threat strategy.
It’s about complementing Google Ads with SEO to increase the exposure of your website on the first page of Google. You can learn more about the triple threat strategy here.
Also, read: Google Ads for Small Business
5. Micro-Influencer Marketing
The final digital marketing strategy for small businesses that we want to discuss is micro-influencer marketing.
This is becoming increasingly important by leveraging and partnering with different micro brands or influencers who already have a strong connection with their micro audience across different platforms.
Micro-Influencer marketing allows you to reach specific audiences that are most likely to buy your products or services.
To find these micro-influencers that have a relevant audience who might be interested in your products or services, you need to actively research across different social media platforms.
This is a great way to build brand awareness and exposure.
Digital Marketing for Beginners (Video Tutorial)
With this, we wrap up our top five digital marketing strategies for small businesses!
If you are a beginner and want a visual guide to watching, then we have a video tutorial just for you. If you enjoy watching this video tutorial, leave a comment, feedback, or questions down below.
Disclosure: Some of these links on this page are affiliate links, meaning we will get a commission if you buy through them, this helps support our education-based platform and we thank you in advance.