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Is ActiveCampaign an email marketing or CRM platform?
If you’re tired of sifting through countless email marketing platforms and CRM reviews to find the right fit for your business, I have the answer for you!
Enter ActiveCampaign – the ultimate hybrid email and sales CRM marketing platform you and your team have been searching for.
Want to know more? Read my full ActiveCampagin Review here.
What Is ActiveCampaign?
ActiveCampaign is an innovative platform that truly offers the best of both worlds.
That’s right – with ActiveCampaign, seamlessly integrate email marketing with CRM functionality to engage with your audience and manage your contacts.
And the best part is that this is all accessible on one platform!
Some of ActiveCampaign’s key features include:
- Targeted automation.
- Personalized messaging.
- Intuitive workflows.
But guess what? It doesn’t stop there!
This game-changing tool also offers multi-channel marketing automation and dynamic sales engagement tools.
I know what you’re thinking – doesn’t this seem a bit…advanced for small business owners?
Well, think again! ActiveCampaign perfectly balances the needs of both tech newbies and marketing gurus.
Basically, you can wave goodbye to manual tasks and say hello to streamlined workflows that will take your small business to the next level.
Read more: ActiveCampaign vs MailChimp.
ActiveCampaign For Email Marketing
First and foremost, ActiveCampaign is known for being a user-friendly, no-code email marketing tool that anyone can use to create stunning campaigns and landing pages!
With over 250 premade email templates and the option to create designs from scratch (or upload your own custom HTML code), your email campaigns are fully customizable.
The easy-to-use drag-and-drop editor allows you to effortlessly set up audience selection, email tracking configurations, triggers, and scheduling.
Plus, you can test how your email looks on mobile and desktop for a seamless user experience.
The form builder provides options for various form types, and higher plans offer a dedicated landing page builder with over 60 customizable templates.
All builder editors are thoughtfully designed, meaning anyone can easily create captivating content!
Read more: Top 5 Best FREE Email Marketing Software For Small Business.
ActiveCampaign For CRM
As I mentioned, ActiveCampaign is also the ultimate lightweight solution for managing your leads and contacts!
This built-in CRM can be found right within your ActiveCampaign account and offers all the essential features needed to manage and maintain your contacts effectively.
With custom pipelines, task and contact management tools, and multiple deal management features, ActiveCampaign ensures you’re set up for success for anything customer-related!
It’s worth mentioning that the CRM features aren’t available on the email and marketing automation ActiveCampaign plans.
You’ll need to opt for a Bundle plan or special Sales plan to make use of ActiveCampaign’s CRM tools.
Read more: 7 Best CRM Software For Small Business.
ActiveCampaign Is It Best For You?
If you’re looking for a lightweight customer management platform and email marketing tool (and like the idea of it being on one platform), you need to give ActiveCampaign a try!
I believe ActiveCampaign has one of the best marketing automation functionality out there.
With hundreds of automation templates, multiple triggers, advanced segmentation capabilities, and split testing, ActiveCampaign was born to help you save time, money, and resources!
Read more: ActiveCampaign vs HubSpot
My Final Thoughts
Okay, so what do I think? Would I recommend ActiveCampaign?
Absolutely!
While the learning curve is initially steeper than other platforms (and the plans are slightly more pricey), I promise it’s worth investing in this tool!
In fact, I bet that if you take the leap, you’ll love ActiveCampaign as much as I do.
Thanks so much for reading.
