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What is Manychat, and how does it work?
Are you looking to streamline and automate your chat communications across social media platforms?
Enter…..Manychat: A powerful and easy-to-use chatbot solution that lets you do just that.
Manychat is the latest innovative solution for turning your social media followers into paying customers.
But you’re here because you want to know exactly what Manychat is, how it works, and whether it’s the right solution for your small business.
So, with that said, what is Manychat?
Read more: Best Small Business Tools.
What Is Manychat?
Manychat is a dynamic chat (DM) marketing platform designed to automate and optimize direct messaging communication through Instagram, WhatsApp, and Messenger.
This is done by creating chatbot automation flows within the platform.
With this powerful tool, businesses can effortlessly engage with customers, generate leads, and boost sales on autopilot 365 days a year.
Whether you’re looking to generate high-quality leads, nurture relationships with automated campaigns, or simply provide instant customer support, Manychat has you covered.
By automating various key interactions, Manychat empowers you to maintain a consistent and personalized presence across multiple messaging channels.
All with minimal effort!
This allows you to focus on growth while the platform handles the rest.
Manychat is an invaluable asset for teams with an active social media presence.
With Manychat, you can deeply connect with your audience and monetize your social media following in the same breath.
Say goodbye to missed opportunities and embrace smarter, more efficient communication.
Read more: Tidio Shopify Chatbot Review.
How Does Manychat Work?
Manychat essentially allows you to communicate with your customers automatically across meta-messaging channels like Facebook, Instagram, WhatsApp, and Messenger.
Basically, you can create automated chatbots that interact with customers on your behalf!
This is achievable by building pre-built automations with triggers and blocks that follow a script to guide users through conversations.
Here’s a simple breakdown of how it works:
- Create a Manychat account and connect it to your business’s social media pages.
- Once connected, you’ll be redirected to the Manychat dashboard, where you can set up your chatbot, automate workflows, analyze results, and more.
- Set up your chatbot by creating automations (scripts that your chatbot follows).
Note: You can create your own automation, use one of Manychat’s pre-built automation flow templates, or leverage AI to help you.
- Integrate live chat support to allow a real person to take over when necessary.
- Create Broadcasts to send newsletters or promotional messages to your audience.
- Build Sequences to send automated messages to your audience over time (e.g., a welcome series or nurture flow for new leads).
Once set up, simply preview your automations within the Manychat dashboard before making them live!
Read more: 11 Best AI Tools For Small Business.
Manychat Automation Flows
A standout feature of Manychat is the intuitive automation flow builder, which allows you to effortlessly create numerous chatbot flows to manage customer interactions.
A Flow is essentially a series of automated messages with various triggers, actions, and conditions guiding the user conversation.
Simply use the drag-and-drop automation flow builder to set up various triggers and blocks for your chat automation.
A trigger is an event that initiates the automation (for example, someone commenting on your Instagram Reel or directly messaging your business account).
These triggers can be:
- Keywords: If a user types a specific word, the bot can respond with a pre-defined response created by you.
- User Actions: If someone clicks on a button or sends a message, it can trigger specific actions.
- Time-based Triggers: Schedule when certain messages should be sent, like following up after a specific time.
Manychat blocks define the actions that occur after the automation is triggered.
Adding these blocks to your chat automation is simple and can easily be dragged and dropped within the flow builder.
Message blocks are divided into six categories:
- Messages: Tailor messages for each channel (Facebook, Instagram, WhatsApp, Telegram, and SMS).
- Conditions: Personalize conversations using ‘if-then’ logic based on user responses.
- Actions: During automation, perform actions like updating data fields, triggering integrations, or handing over to live chat.
- Start Automation: Trigger another automation within your Manychat account.
- Randomizer: Randomly assign users to different parts of your automation (useful for A/B testing).
- Comments: Collaborate with multiple users in the same Manychat account.
You can also add links, images, buttons, and more to these blocks to enhance automations.
Check out this tutorial for an in-depth guide on how to create Manychat automations.
Manychat Key Features
In addition to the impressive automation workflow builder, Manychat offers a range of features that enable you to engage with your audience effectively.
Key features include:
- Flow Builder: Build chatbots effortlessly with the intuitive drag-and-drop flow builder.
- Custom Fields: Save and manage contact information within automations to personalize experiences.
- Growth Tools: Use the built-in Growth Tools such as the Comment Growth Tool to attract more users to your bot and gain new subscribers.
- Broadcasts & Sequences: Send targeted messages to your audience through broadcasts and automated message sequences.
- Live Chat: Seamlessly transfer conversations to a real person when needed.
- Integrations: Connect Manychat with various other tools, including CRMs, email platforms, and Zapier.
- Analytics: Access in-depth performance reports to track your chatbot’s success and optimize its effectiveness.
Read more: How To Get More Social Media Followers?
Is Manychat Free?
Yes! Manychat offers a completely free plan option that comes with a range of features to help you get up and running with basic automation, chatbot building, and messaging.
On the free plan, you can:
- Use the drag-and-drop flow builder.
- Automate responses on platforms like Facebook Messenger and Instagram.
- Send broadcasts and manage subscribers.
However, the free version has some limitations, such as fewer advanced features and integrations.
For more robust functionality, you must upgrade to a paid plan.
A Pro paid plan costs $15 per month, while the Elite paid plan ranges in price depending on your needs.
Read more: How To Create Business Instagram Reels.
What Is Chat Marketing?
Chat marketing (also known as DM marketing) is a digital marketing strategy that focuses on direct messaging (DM) through social media channels like Facebook or Instagram.
These direct messages are tailored to the individual, sent in real-time, and focused on boosting engagement, capturing leads, or driving sales.
Chat marketing is a beneficial and effective strategy for businesses that lean heavily on social media.
Why Use Manychat?
Chatbots have become a crucial element of modern brand marketing, with millions of businesses worldwide using them to engage with customers around the clock.
Manychat is currently a leading chatbot platform, offering a no-code toolkit that allows you to build versatile bots easily.
And with over 1 million businesses already on board, Manychat has become the go-to solution for messenger marketing!
This is because Manychat makes social media chat marketing accessible to everyone, regardless of their experience level, thanks to their easy-to-set-up chat automations.
Manychat is honestly a game-changing solution for anyone looking to streamline customer interactions and boost engagement on Meta chat messaging platforms.
By automating your communication with customers, Manychat ensures you can respond right away to any inquiry (without being glued to your screen 24/!)
These personalized, real-time experiences help nurture relationships, drive conversions, and increase sales.
Whether running marketing campaigns, handling customer support, or building a loyal community, Manychat makes it easy to scale your efforts and achieve greater results.
So, I think the real question here is….why wouldn’t you use Manychat?
Stews Final Thoughts
And that brings me to the end of this ‘What is Manychat’ article!
As you can see, Manychat is a powerful and user-friendly way to automate your conversations across different messaging channels.
Manychat can be used to engage with leads, drive sales, or simply streamline and optimize customer support processes!
I believe Manychat is one of the best DM/chat marketing solutions for teams looking to effectively communicate with their customers on autopilot.
By leveraging its impressive automation capabilities, you can save time, improve customer experience, and boost overall efficiency.
So, if you’re ready to take your social media marketing and chat messaging strategy to the next level, check out Manychat!
