ActiveCampaign vs Constant Contact 2024: Which Is Best For You?

ActiveCampaign vs Constant Contact Key Features

Email Templates and Design:

ActiveCampaign offers hundreds of pre-made stunning email template designs spanning various categories, such as:

• Promotions.
• Newsletters.
• Announcements.
• Holidays, and more.

The templates can be customized to align with your brand, and the intuitive drag-and-drop editor allows you to personalize content blocks, images, colors, and fonts with ease.

With fully mobile-responsive emails that complement your brand style, coupled with dynamic content tags for scalable personalization, ActiveCampaign’s template capabilities are hard to beat.

Similarly, Constant Contact provides hundreds of pre-designed email templates in categories like promotions, newsletters, welcome series, and holidays.

The template editor also allows for easy customization using drag-and-drop content blocks, however, it offers fewer customization options than ActiveCampaign.

But, its not all bad! You can still adjust colors, fonts, and images to match your branding and utilize dynamic tags for personalization.

If you’re seeking ready-to-use newsletter templates and don’t want to muck around with customization too much, Constant Contact is a reliable choice.

However, ActiveCampaign is the superior option for people who want more control over how their designs look (without the hassle of learning any code).

With a wider selection of templates, easier editing capabilities, and more personalized tags, ActiveCampaign is the top choice for teams looking to create beautiful templates tailored to their business.

Winner = ActiveCampaign.

Read more: MailerLite vs ActiveCampaign.

Segmentation:

Let’s talk about segmentation!

ActiveCampaign takes segmentation seriously, with its machine learning advanced subscriber segmentation tools.

These built-in segmentation tools allow you to group your contacts based on:

• Demographics.
• Interests.
• Behaviors.
• Engagement metrics.
• Purchase history, and more.

This level of granularity allows you to target segments or Facebook Lead Ads with tailored content blocks, personalized subject lines, and automated workflows.

Additionally, ActiveCampaign provides intelligent lists that automatically update in real-time based on user activity.

This feature allows you to create dynamic groups such as high-intent leads, abandoned cart shoppers, or loyalty program members.

In comparison, Constant Contact provides basic segmentation capabilities, allowing you to target groups using user attributes and tags.

While you can target segments based on location, interests, and purchase history, Constant Contact lacks robust behavioral targeting and real-time user activity tracking.

You can send broadcasts (emails) to list segments, but it lacks the capabilities required for tailoring content and triggering personalized workflows based on subgroup characteristics.

If you’re looking for straightforward grouping without complex segmentation logic, Constant Contact provides the basics.

However, for advanced subscriber targeting and sophisticated functionality, ActiveCampaign outshines the competition with its flexible contact segmentation tools!

Winner = ActiveCampaign.

Read more: ClickFunnels vs ActiveCampaign.

Automation:

ActiveCampaign is the unrivaled leader in automation, offering a wealth of easy-to-use-built templates and triggers.

With an intuitive visual workflow builder, you can effortlessly create sequences for welcome series, lead nurturing, cart abandonment, and more without knowing an ounce of code!

What sets ActiveCampaign apart is its blending machine learning and AI technology.

This empowers you to work smarter, not harder to segment contacts, personalize messaging, and respond to behaviors in real-time event-based triggers based on data.

Additionally, ActiveCampaign offers smart lists, customized user segments, and seamless email marketing, CRM and SMS automations for full-funnel visibility.

In contrast, Constant Contact takes a simpler approach to email automation, supplying 50+ pre-made email templates to engage website visitors and convert them into leads.

While it allows for basic triggers like:

• First purchase.
• Welcome Emails.
• Lead nuturing sequences.
• Abandoned cart.
• And date-based sequences.

It lacks the advanced segmentation capabilities and dynamic content personalization of ActiveCampaign.

You can set up multi-step triggers but with limitations.

In my opinion, Constant Contact can’t compete with the flexiblity and complexity that ActiveCampaign offers.

Therefore, when it comes to marketing automation workflows, ActiveCampaign clearly takes the crown!

Winner = ActiveCampaign.

Read more: ActiveCampaign vs Drip 

Split Testing:

Split testing (A/B testing) involves sending different versions of an email campaign to segments of your mailing list to determine which performs the best.

The advantage of A/B testing cannot be overstated! It allows you to explore different marketing strategies and gain insights into what resonates with various demographics.

ActiveCampaign stands out in the realm of A/B testing by allowing you to test up to a whopping five different versions of your email at the same time.

This is a higher number than what you’ll typically find elsewhere!

Additionally, you can experiment with different subject lines, email content, overall design, and more, which is pretty cool.

On the other hand, with Constant Contact’s cheaper plans, you can’t set up A/B testing. And even if you upgrade to a more expensive plan, you can only split test subject lines.

This means that no matter how much you invest, you’ll never be able to test media, content, or design like you can with ActiveCampaign!

Winner = ActiveCampaign.

Read more: ActiveCampaign vs tinyEmail.