GoHighLevel vs Kajabi 2025 | Which Is Best For You?

GoHighLevel vs Kajabi Key Features

As both tools are labeled ‘all-in-one’ tools, it would be impossible to list and compare every single feature that GoHighLevel and Kajabi offer.

So, in this GoHighLevel vs Kajabi feature breakdown, I’ll focus solely on the key features that Kajabi and GoHighLevel have in common.

Sales Funnels and Page Building

Creating customizable and conversion-focused pages is essential for any online business, which is why page-building tools are at the heart of both Kajabi and GoHighLevel.

Kajabi offers a front-end, no-code page builder that allows you to easily add and arrange sections, text, videos, forms, pricing tables, and cards as blocks to your pages.

Don’t get me wrong, Kajabi’s builder is flexible. However, it’s certainly not as intuitive or feature-packed as GoHighLevel’s.

GoHighLevel seriously takes customization to the next level with its drag-and-drop visual funnel builder.

Basically, it provides a wide variety of customizable templates to get you started and allows you to edit pages in real-time, making the entire funnel process even faster!

Unlike Kajabi, you can save sections for future use or set them as ‘Global Elements’—so when you update one section, it automatically updates across all pages where it appears.

This kind of flexibility is a significant advantage. Kajabi simply doesn’t offer this level of reusability!

And while both platforms can ultimately help you create the same type of page, GoHighLevel essentially makes it significantly easier and faster.

Its funnel-building interface also offers a smoother visual flow, resembling a dedicated funnel-building tool like ClickFunnels.

Additional features like a 301 redirect tool and Version History (which Kajabi lacks) make GoHighLevel stand out even further.

This is why GoHighLevel is the clear winner in this category!

Winner = GoHighLevel.

Read more: Kajabi vs ClickFunnels.

Checkout & Payments

Kajabi was designed to help you sell online courses and memberships, so it’s no surprise that setting up checkout and payments for digital products is a smooth process!

With Kajabi, when you create a new offer, it’s automatically linked to your course or membership and easily accessible to customers, which is super handy.

However, the process isn’t as seamless if you want to sell other types of products, such as services, physical goods, or in-person events.

For example, your customers must always create an account to access a member’s area, which may not always make sense (depending on the product you’re selling).

GoHighLevel, on the other hand, offers more flexibility. It allows you to sell virtually any type of product—digital or physical—as well as services.

The platform offers multiple pricing options, and you can set taxes and rates based on the customer’s location, making it ideal for businesses with diverse product offerings.

It also supports integrations with other popular accounting systems like QuickBooks.

Additionally, the checkout pages are highly customizable compared to Kajabi’s, offering more control over the payment experience.

However, creating and organizing products in HighLevel can be a bit confusing. You must:

• Create the product in your dashboard.
• Add it to a funnel.
• Then, offer it as a membership.

This added complexity comes with the benefit of greater versatility. However, it’s not as user-friendly as Kajabi’s streamlined approach.

Both platforms support major payment processing systems, such as Stripe and PayPal, and offer features such as upsells, downsells, and order bumps within funnels.

However, Kajabi’s feature set includes an affiliate marketing feature that allows you to set up affiliate programs where others can promote your products and earn commissions.

This can be a great way to expand your reach and incentivize promotion!

GoHighLevel, unfortunately, doesn’t offer an affiliate program at this time.

While both Kajabi and GoHighLevel offer essential checkout and payment tools, Kajabi is a much simpler tool geared toward course creators selling digital products.

Therefore, this round has to go to GoHighLevel, which provides more flexibility for businesses and offers a wider variety of offerings!

Winner = GoHighLevel.

Read more: Top 10 Disadvantages of GoHighLevel.

Marketing Automation

Creating and sending automated marketing materials is essential to any online business strategy. So, how does each tool stack up?

Well, interestingly, each tool’s approach to marketing automation is quite different.

GoHighLevel delivers a robust multi-channel marketing experience, integrating SMS, email, calls, and Messenger into one platform.

In fact, I’d even say that its automation tools rival those of specialized platforms like ActiveCampaign!

With the visual workflow builder, you can create complex automations based on triggers and conditions, automating tasks that would otherwise require extensive manual effort.

On the other hand, Kajabi focuses solely on simple, linear email marketing.

The platform’s email marketing feature includes A/B testing, broadcast campaigns, and behavior-based sequences.

It also offers an intuitive email builder with pre-designed templates, allowing you to automate multi-level campaigns depending on customer behavior.

Kajabi’s email builder is easy to use and includes rich content options like countdown timers and videos.

However, the email sequence is very simple and has its imitations, whereas GoHighLevel’s automation capabilities are more flexible and dynamic.

In saying that, one advantage Kajabi has over GoHighLevel is email limits.

GoHighLevel only allows you to send up to 10,000 emails per month. Kajabi offers unlimited email sends, regardless of your plan!

It’s also important to note that both platforms allow you to create a white-label mobile app.

The difference? GoHighLevel’s mobile app builder allows you to include it as part of your services or at an extra charge.

Kajabi offers a fully branded app that’s available for download on the App Store or Google Play.

This feature is especially valuable for course creators looking to deliver content across multiple devices.

Winner = GoHighLevel.

Read more: Top 7 Email Marketing Software For Small Business.

Online Course and Memberships

If you want to create and sell online courses or memberships, this section is for you!

As I mentioned earlier, Kajabi was specifically built so that content creators and business owners could quickly create and sell digital products such as courses and memberships.

And boy, does it deliver!

For starters, Kajabi offers a wealth of theme and design options, allowing you to customize your online courses in a way that suits you.

Whether you teach finance, business, meditation, personal development, or something else, Kajabi offers versatile tools to help you create the perfect course for your students.

You also have the freedom to develop any type of course, from quick tutorials to in-depth training programs, as well as membership sites and coaching programs.

Each of these can be easily customized using the intuitive drag-and-drop editor.

Kajabi also makes it simple to integrate engaging features into your courses, such as:

• Quizzes.
• Surveys.
• Tests.
• Assignments.

I particularly love the ‘drip course’ feature, which allows you to release content gradually over time.

When it comes to building your course, the platform is also incredibly user-friendly.

You can organize your content into categories and lessons, effortlessly adding individual or bulk content.

Kajabi also includes unlimited storage for videos, audio files, and PDFs, making it a comprehensive hosting solution for your course materials!

GoHighLevel’s course-building capabilities are limited, in comparison.

It offers only two layouts and minimal customization options on the front end.

The course experience on HighLevel also clearly draws inspiration from Kajabi, but it simply lacks the same number of features.

For example, HighLevel doesn’t come with any native tools to create assessments or tests for students.

So, as you’ve probably guessed, Kajabi wins by a landslide here!

Winner = Kajabi.

Read more: Best Platform To Sell Online Courses.