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Are you looking for the best Hubspot alternatives? You’ve landed in the right place.
HubSpot is known as one of the best all-in-one business management platforms in the world, Ideal for small and medium-sized businesses.
I talk about HubSpot quite a lot across all my channels because it’s one of the most suitable business platforms for small businesses.
However, you have clicked on this post because your looking for HubSpot alternatives. So that is my focus in this article is to help you identify a different or better alternative to HubSpot for your business requirements
Now, as I mentioned we want to discuss the best alternatives to HubSpot and to do this we need to consider all the tools and features that make HubSpot the popular tool that it is today.
So what tools and features do you get from HubSpot? Let’s jot these down below.
- Contact and account management.
- Chat flows.
- Website integrations.
- Website builder.
- Landing page builder.
- Email marketing.
- Task management.
- Ticket management.
- Pipeline management.
- Meeting forms.
- Reporting.
I want to break down my top 6 best alternatives to HubSpot based on the dynamic features and tools that each product brings to the table.
With that covered, let’s get into it!
Read more: Best CRM Software Software for Small Business in 2023
Top 6 Best HubSpot Alternatives
- Zoho – Ideal for all types of businesses (Giant business suite).
- Keap – Sales & Automation platform for small businesses.
- Salesforce – Dynamic business platform for Enterprize.
- Pipedrive – Sales-focused CRM platform.
- MailChimp – Marketing-focused platform for small and medium businesses.
- Marketo – Lead generation automation for eCommerce.
1. Zoho
The Comprehensive Business Suite for Small to Medium-Sized Businesses.
In today’s fast-paced business environment, small to medium-sized businesses (SMBs) need a comprehensive and reliable platform that can help them manage their operations efficiently.
Zoho is a popular cloud-based business platform that is a leading alternative to HubSpot that offers a huge suite of tools and features designed to support all aspects of business development and success, making it an all-in-one solution for SMBs.
What is Zoho?
Zoho is an all-in-one business suite that provides a wide range of applications and tools to help businesses manage their sales, marketing, finance, human resources, and more.
They have over 50 integrated business applications that you can leverage to grow your business. Zoho enables businesses to automate their processes, improve collaboration, and make data-driven decisions, ultimately driving growth and success.
Key Tools and Features for SMBs
Zoho CRM: Zoho’s CRM system is specifically crafted to assist businesses in overseeing their sales operations, monitoring potential leads, and successfully transforming them into loyal customers.
With features like lead scoring, sales forecasting, and automated workflows, Zoho CRM helps SMBs streamline their sales efforts and improve their conversion rates.
Zoho Books: This accounting software helps businesses manage their finances, track expenses, and generate insightful financial reports. With Zoho Books, SMBs can automate their invoicing, payment tracking, and tax compliance, ensuring their financial operations run smoothly.
Zoho Projects: This project management tool allows businesses to plan, track, and collaborate on projects, ensuring timely completion and efficient resource allocation. Zoho Projects offers features like task management, time tracking, and document sharing, making it easy for SMBs to manage their projects effectively.
Learn more on how to use Zoho Projects.
Zoho Marketing Hub: This marketing automation platform helps businesses create, execute, and track their marketing campaigns across multiple channels. With Zoho MarketingHub, SMBs can automate their email marketing, social media management, and lead nurturing, ensuring their marketing efforts generate the desired results.
Zoho People: This human resources management system enables businesses to manage their employee information, track time and attendance, and automate their performance appraisal processes. Zoho People helps SMBs streamline their HR operations and ensure compliance with relevant regulations.
Zoho Analytics: This business intelligence tool allows businesses to analyze their data and generate actionable insights. With Zoho Analytics, SMBs can create custom reports and dashboards, helping them make informed decisions and drive business growth.
The great thing I love about Zoho as an all-in-one business platform is each of its tools can be used independently with other third-party tools. Alternatively, Zoho products offer a seamless interconnectivity between their own tools.
Learn more on how to use Zoho Social
Also, each business tool offers a free plan that is ideal for getting started and sufficient enough for many small businesses.
Zoho is a comprehensive business platform that offers a wide range of tools and features designed to help SMBs manage their operations efficiently.
Zoho is an ideal choice for small to medium-sized businesses looking for a more extensive HubSpot alternatives that extends into areas like accounting, project management, social media management and more.
2. Keap
The Robust Business Platform for Small to Medium-Sized Businesses.
In today’s competitive digital business landscape, small to medium-sized businesses need a robust and reliable platform to help them manage their operations efficiently.
Keap, formerly known as Infusionsoft, is a popular all-in-one business CRM software suite that offers a range of tools and features designed to streamline various aspects of business management, making it an excellent HubSpot alternatives for SMBs.
What is Keap?
Keap is a comprehensive business platform that provides a suite of applications and tools to help businesses manage their sales, marketing, and customer relationship management (CRM) processes.
With its user-friendly interface, extensive automation capabilities, and seamless integration with other popular business tools, Keap enables businesses to automate many of their sales and marketing processes.
Key Tools and Features for SMBs
Keap Marketing Automation: This marketing automation platform helps businesses create, execute, and track their marketing campaigns across multiple channels.
With Keap Marketing Automation, SMBs can automate their email marketing, social media management, and lead nurturing, ensuring their marketing efforts generate the desired results.
Keap Appointments: This appointment scheduling tool allows businesses to streamline their appointment booking process, reduce no-shows, and improve customer satisfaction.
With Keap Appointments, SMBs can automate appointment reminders, accept online bookings, and manage their schedules efficiently.
Keap Invoicing and Payments: Keap’s invoicing and payment processing features help businesses manage their finances, track expenses, and generate insightful financial reports.
With Keap, SMBs can automate their invoicing, payment tracking, and tax compliance, ensuring their financial operations run smoothly.
Keap Integrations: Keap integrates seamlessly with popular business tools like QuickBooks, Xero, and Zapier, allowing SMBs to streamline their workflow and centralize their data management efforts.
This results in more organized and efficient operations, ultimately leading to increased productivity and growth.
Keap serves as a versatile business platform, providing an array of tools and features tailored to assist SMBs in effectively managing their operations.
This sales and marketing-focused platform emerges as the perfect solution for small to medium-sized businesses that are after a more sales-driven HubSpot alternatives.
By harnessing the strength of Keap’s extensive suite of applications, SMBs can concentrate on their core competencies – delivering exceptional customer service and expanding their business.
3. Salesforce
The Dynamic Business Platform for Medium to Large-Sized Businesses.
In the competitive world of business, larger businesses require a powerful and versatile platform to help them manage all the 1000s of moving parts.
What is Salesforce?
Salesforce is a comprehensive business platform that provides a suite of applications and tools to help businesses manage their sales, marketing, customer relationship management (CRM), and essentially any area of business operations.
With its cloud-based infrastructure, user-friendly interface, and extensive customization options, Salesforce enables large businesses to run their entire enterprise through this business management platform.
Key Tools and Features for SMBs
Salesforce CRM: Salesforce’s CRM system is expertly engineered to empower businesses in handling their sales workflows, keeping tabs on prospective leads, and effectively turning them into valuable clients.
Salesforce Marketing Cloud: This marketing automation platform helps businesses create, execute, and track their marketing campaigns across multiple channels. With Salesforce Marketing Cloud, SMBs can automate their email marketing, social media management, and lead nurturing, ensuring their marketing efforts generate the desired results.
Salesforce Service Cloud: This customer service tool allows businesses to streamline their customer support processes, reduce response times, and improve customer satisfaction. With Salesforce Service Cloud, SMBs can automate case management, track customer interactions, and access a knowledge base to provide efficient and effective support.
Salesforce AppExchange: This marketplace offers a wide range of third-party applications and integrations, allowing SMBs to extend the functionality of their Salesforce platform. With AppExchange, businesses can find solutions tailored to their specific needs, ensuring seamless integration and streamlined workflows.
Salesforce Analytics: This business intelligence tool allows businesses to analyze their data and generate actionable insights. With Salesforce Analytics, SMBs can create custom reports and dashboards, helping them make informed decisions and drive business growth.
Salesforce is a dynamic business platform that offers a wide range of tools and features designed to help SMBs manage their operations effectively.
Salesforce is a more relevant HubSpot alternatives for large businesses that require a more advanced system for managing complex and ever-changing departments.
4. Pipedrive
A Sales-Focused CRM Platform for Small to Medium-Sized Businesses.
Pipedrive, a leading sales-focused customer relationship management (CRM) system, offers a range of sales based tools and features designed to enhance and speed up the customer journey.
What is Pipedrive?
Pipedrive is a sales-centric customer relationship management (CRM) platform designed to streamline sales processes, lead management, and customer interactions for small to medium-sized businesses.
Key Tools and Features for SMBs
Pipedrive CRM: Pipedrive’s CRM system is designed to help businesses manage their sales processes, track leads, and convert them into customers. With features like customizable sales pipelines, activity tracking, and automated workflows, Pipedrive CRM helps SMBs streamline their sales efforts and improve their conversion rates.
Pipedrive Lead Management: This lead management tool allows businesses to capture, organize, and nurture leads from various sources. With Pipedrive’s lead scoring and segmentation features, SMBs can prioritize their leads and focus on those with the highest potential for conversion.
Pipedrive Sales Forecasting: This sales forecasting feature helps businesses predict their future sales performance based on historical data and current opportunities. With Pipedrive’s sales forecasting, SMBs can make informed decisions about their sales strategies and allocate resources more effectively.
Pipedrive Email Integration: Pipedrive integrates seamlessly with popular email services like Gmail and Outlook, allowing businesses to manage their email communications directly within the platform. This integration helps SMBs streamline their email management and ensures all relevant information is easily accessible.
Pipedrive Integrations: Pipedrive offers a wide range of third-party integrations, including marketing automation tools, accounting software, and project management solutions. These integrations allow SMBs to extend the functionality of their Pipedrive platform and create a cohesive business ecosystem.
Pipedrive is an ideal HubSpot alternative if your looking for a business system that focuses on sales based activities over the rest of the fluff that many products try to stuff into their platforms.
Watch out for our beginner’s guide & Learn how to use Pipedrive.
5. MailChimp
The Comprehensive All-in-one Marketing Platform for Small to Medium-Sized Businesses.
MailChimp, is known for it’s leading email marketing services, offering a range of tools and features designed to streamline and optimize email marketing efforts. However, the have expanded into other business services making it an exception alternative to HubSpot.
What is MailChimp?
MailChimp is a robust marketing platform that provides a suite of features and tools to help businesses create, execute, and analyze their marketing campaigns.
MailChimp is easy to use, and integrate with all your favorite tools and enables businesses to enhance their email marketing strategies, improve customer engagement, and drive success online.
The main reason you would choose MailChimp over HubSpot is if your looking primary for an email marketing platform.
Key Tools and Features for SMBs
MailChimp Email Builder: MailChimp’s drag-and-drop email builder allows businesses to create professional and visually appealing email campaigns without any coding knowledge. With a wide range of customizable templates and design elements, SMBs can easily craft emails that resonate with their target audience.
MailChimp Automation: This feature enables businesses to automate their email marketing campaigns, saving time and effort. With MailChimp’s automation tools, SMBs can set up triggered emails, autoresponders, and drip campaigns, ensuring that their messages reach the right audience at the right time.
Learn how to use MailChimp Automations.
MailChimp Segmentation: MailChimp’s advanced segmentation features allow businesses to target their email campaigns more effectively. With the ability to segment their audience based on various criteria, SMBs can tailor their messages to specific groups, improving open rates and engagement.
MailChimp Analytics: This powerful analytics tool enables businesses to track the performance of their email campaigns and make data-driven decisions. With MailChimp’s detailed reports and real-time analytics, SMBs can gain valuable insights into their email marketing efforts and optimize their strategies accordingly.
MailChimp Integrations: MailChimp offers a wide range of third-party integrations, including CRM systems, e-commerce platforms, and social media tools. These integrations allow SMBs to extend the functionality of their MailChimp platform and create a cohesive marketing ecosystem.
MailChimp is a comprehensive marketing platform that focuses first on email marketing activities. I would recommend MailChimp not as an alternative to HubSpot but as an integration unless you are just after a powerful email marketing tool. The email marketing capabilities inside MailChimp are more extensive over HubSpot’s.
Learn how to use MailChimp for email marketing in this video guide.
6. Marketo
The All-In-One Marketing Automation Solution for Medium to Large-Sized Businesses.
In an ever evolving digital landscape, medium to large-sized businesses require an efficient and versatile platform that caters to their lead generation and marketing automation needs.
Marketo, a top-tier marketing automation software, delivers an array of tools and features that simplify and enhance various aspects of marketing management, making it an outstanding choice for SMBs.
What is Marketo?
Marketo is a comprehensive marketing automation platform that offers an extensive suite of applications and tools to help businesses manage their marketing campaigns, lead generation, and customer engagement.
With its powerful automation capabilities, user-friendly interface, and customizable options, Marketo allows businesses to streamline their marketing processes, foster collaboration, and make informed decisions based on data, ultimately promoting growth and success.
Essential Tools and Features for SMBs
Marketo Engagement Platform: Marketo’s core offering, the Engagement Platform, enables businesses to create, manage, and optimize multi-channel marketing campaigns.
With its intuitive interface, medium to large-sized businesses can effortlessly design and execute campaigns that resonate with their target audience, increasing engagement and conversions.
Marketo Lead Management: This lead management tool empowers businesses to capture, track, and nurture leads from various sources. With Marketo’s scoring and segmentation features, SMBs can prioritize leads based on their potential for conversion, ensuring that marketing efforts are focused on high-value prospects.
Marketo Sales Insight: This sales enablement feature provides sales teams with real-time insights into prospect behavior and engagement. With Marketo Sales Insight, SMBs can equip their sales teams with the information they need to close deals more effectively and efficiently.
Marketo Analytics and Reporting: Marketo’s robust analytics and reporting tools allow businesses to measure the performance of their marketing campaigns and make data-driven decisions. With customizable reports and dashboards, medium to large-sized businesses can gain valuable insights into their marketing efforts and optimize their strategies for better results.
Marketo Integrations: Marketo offers seamless integration with a wide range of third-party applications, including CRM systems, content management platforms, and social media tools. These integrations enable medium to large-sized businesses to create a cohesive marketing ecosystem that caters to their specific needs and requirements.
Marketo is an all-in-one marketing automation solution that offers a diverse range of tools and features designed to help medium to large-sized businesses manage their marketing efforts effectively. This is NOT a CRM which is the foundation of HubSpot, therefore if your after more of an advanced marketing platform then Marketo is the best alternative to HubSpot.
Again, Marketo would be more appropriate for medium to large-sized businesses
My Final Thoughts
And there we have it!
Those are my top 6 best HubSpot alternatives in 2023.
Each business platform we discussed has it’s differences and depending on your requirements, one will be better than the other.
HubSpot is still our go to recommendation for small business that are after an all-in-one platform and have yet to set up various tools that they need.
However, the HubSpot alternatives that I mentioned are more specilized based on the type of capabilities that you are looking for.
Anyway, I hope you enjoyed this article, let me know your thoughts down below.
