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In this blog, I will discuss the top 10 advantages of Wix and why you should consider using it to create your website!
If you’ve ever thought about building a website for your business or personal brand, you’ve probably heard of Wix.
Wix is a popular and user-friendly website builder offering numerous advantages for many business types.
With over 200 million users, Wix is one of the best platforms on the market to bring your online presence to new heights.
So, why is Wix the go-to platform for millions of website creators worldwide?
Read more: How To Make A Free Website With Wix.
Top 10 Advantages of Wix
With an abundance of website builders available today, deciding which website builder to use can be overwhelming, to say the least.
But, like I said, there’s a reason why so many businesses continue to use Wix over other popular website builders.
So, why should you choose Wix as your preferred website builder?
Well, let’s jump in and explore the top 10 advantages of Wix!
1. Intuitive and User-friendly
Wave goodbye to tricky web development and technical worries with Wix’s user-friendly navigation and intuitive interface!
Wix holds your hand through the setup process, suggesting relevant features, pages, and templates that perfectly match your needs.
So, whether you’re a beginner or a seasoned pro, your website will be up and running in less than 10 minutes with Wix!
Not only does Wix’s intuitive interface make it easy to navigate and learn the platform, but it also completely eliminates the hassle of technical website creation.
With the drag-and-drop site editor, you can effortlessly design a professional-looking website all from the front end of your website.
That’s right – you don’t need to learn an ounce of code with Wix!
Managing your website can be done from the Wix dashboard, where you’ll find all the necessary tools for content updates and site analytics.
From updating your content to keeping track of site performance, Wix simplifies site management so you can focus on what matters most: your online presence.
Read more: Wix Review For Small Business.
2. Free Plan and Affordability
Wix’s free plan is one of the top reasons why so many startups and small teams on a budget choose to use Wix as their website builder!
Why? The free plan is an excellent starting point for businesses looking to dive into the world of website builders.
With Wix, you can easily create a basic website using various customizable templates without any financial commitment!
This generous free plan is one of the best options on the web! It even includes hosting, 500MB of storage and bandwidth, and helpful customer support.
And once you outgrow the free plan, their tiered paid plans are pretty affordable, too, with plans ranging upwards of just $17 USD per month.
3. eCommerce and Versatility
One of the reasons why I personally love Wix is the fact that it caters to a diverse range of businesses and brands.
Perfectly suited for both information-based businesses and eCommerce brands, Wix is suitable for any business, regardless of their size!
Wix is the ideal platform to support and enhance your online presence, whether you’re:
- Operating an online store.
- Managing a restaurant or cafe.
- Leading a construction business.
- Running a content-based venture.
- Offering consultancy services as a freelancer.
- A web designer or marketing team.
For online stores, you can manage your online payments and inventory, apply discounts and pre-orders, and sell on social media and marketplaces (on higher-level plans).
Wix truly is the ultimate online solution for all business types!
Read more: Is It Better To Use Wix Or Shopify?
4. Templates
Another massive advantage of Wix is its wide range of templates!
With over 800 professionally designed templates ranging from trendy to timeless, Wix ensures there’s a template for every business type and brand aesthetic.
Plus, Wix conveniently organizes these templates into various categories, so you can easily find options that perfectly align with your site’s goals.
And the best part? Wix’s 800+ templates are all available for free!
I can’t think of many other website builders on the market that offer many templates – let alone this many for free!
So, if you’re aiming for a sleek, modern look or a classic, elegant design, Wix has the ideal template to bring your vision to life.
Read more: Webflow vs Wix.
5. SEO Functionality
If you want to increase your website’s discoverability, you’ll be pleased to know that Wix offers integrated search engine optimization (SEO) tools!
Wix sites are automatically optimized for search engines, boosting your chances of ranking higher in search results.
Moreover, Wix provides a user-friendly SEO Wiz checklist to assist users (including beginners) with customizing their meta information, URLs, and tags with ease.
Additionally, Wix’s multi-lingual approach ensures that your website attracts visitors from all over the world!
This comprehensive approach ensures that your website is well-equipped to attract and engage potential customers effectively.
Read more: Is It Possible To Do Your Own SEO?
6. Mobile-friendly
More than ever, people are using their phones to search online. In fact, did you know that mobile devices are used for over half of online traffic?
Therefore, prioritizing mobile optimization is crucial!
With Wix, you can check how well your website looks on mobile devices by simply switching from desktop to mobile view in the Wix editor.
From there, it’s a breeze to hide unwanted elements on particular devices or fine-tune your menus for an optimal mobile browsing experience.
With Wix, you can confidently deliver a seamless and visually appealing mobile presentation for your website!
Read more: Google Sites vs Wix.
7. AI Technology
Another top advantage of Wix is its incredible ADI technology that can help you build the website of your dreams!
Instead of opting for a pre-made template, the option to use AI-driven technology means building your website is even easier than you think.
Simply provide relevant information about your site and preferences for the design, then sit back, relax, and watch AI do the hard work for you!
And if the original design isn’t quite what you’re after, simply tailor it using prompts.
Additionally, Wix offers other AI tools, like their AI text generator, which assists you with creating high-quality and engaging content.
With these AI-powered features, Wix takes your website-building experience to the next level, ensuring that your final product is unique, professional, and sophisticated!
8. Reliable Hosting
Web hosting is another crucial element that small businesses need to consider when building an online presence.
Luckily, you don’t need to worry about that with Wix, as they offer reliable, secure, and free website hosting on all plans!
This helps ensure your website can handle traffic spikes and performs optimally.
With servers located globally, Wix hosting has fast loading times and robust security features, like SSL encryption and regular backups, to keep your website safe at all times.
Wix hosting plans that are affordable and flexible, allowing you to choose the option that best suits your needs and budget.
With Wix hosting, you can rest assure that your website is in good hands!
Read more: Hostinger Web Hosting Alternatives.
9. App Marketplace
One advantage of Wix that I particularly love is its vast array of app integrations!
Boasting a diverse selection of over 300 apps, Wix offers you the opportunity to enhance your website with various functionalities such as:
- Wix Music.
- Newsletter tools.
- Online booking.
- Live chat capabilities.
- eCommerce features, among others.
Additionally, Wix provides tools like a contact form builder, integrated analytics, and seamless integration options with popular tools like Google Analytics and Facebook Pixel.
These app integrations empower you to customize your website with tailored features, boost engagement, and track performance effectively – all within one platform!
10. Marketing Tools
With Wix, you can access various built-in marketing features that greatly enhance your business!
Wix’s email marketing tool means you can easily collect customer and visitor email addresses and effortlessly send newsletters and promotional emails to your audience.
But it doesn’t stop there! Wix lets you seamlessly connect with a broader audience through its built-in social post functionality.
Leveraging social media for marketing is a highly effective strategy for reaching a broader customer base (with minimal effort!)
Additionally, the Wix Facebook Ads integration allows you to optimize your marketing efforts further.
Undoubtedly, these built-in marketing tools are among Wix’s top advantages!
Stews Final Thoughts
And there you go, that completes my top 10 advantages of Wix!
As you can see, there are many benefits of using Wix. The platform is easy to use, affordable, and offers decent features to all types of businesses.
In saying that, Wix isn’t for everyone!
Check out my article on the top 10 disadvantages of Wix to see the other side!
Your website is essentially a digital extension of your brand, so it’s essential to carefully research and pick the best platform for you.
If you’re considering using Wix, I suggest trying Wix’s free plan. After all, what do you have to lose?
Want to compare Wix with my other favorite website builders for small businesses?
Check out my helpful video comparison guide below.
