Table of Contents
GetResponse vs ActiveCampaign – which email marketing tool will supercharge your business to success?
Despite what some may think, connecting with your target audience requires more than just a catchy social media campaign.
Email marketing allows you to connect directly with your audience, deliver personalized messages, and drive engagement, leading to increased conversions!
And to effectively manage and nurture relationships with your customers and prospects, you’ll need a reliable email marketing platform like GetResponse or ActiveCampaign by your side.
Read more: Top 5 Best FREE Email Marketing Software For Small Business.
Quick Summary
- GetResponse and ActiveCampaign both offer dynamic email marketing and automation tools for all business types and sizes.
- ActiveCampaign offers more advanced automation features, multi-channel marketing, and built-in CRM capabilities, but GetResponse is cheaper.
- GetRepsonse also offers its own set of unique features, such as live webinars and sales funnels, which is perfect for sales-driven teams focused on conversions.
GetResponse vs ActiveCampaign 2024
GetRepsonse and ActiveCampaign are two incredibly popular email marketing platforms that pack a punch.
But you already know that…….which is why you’ve clicked on this article.
I get it; choosing between GetResponse vs ActiveCampaign is hard. I mean, they’re both leading email marketing solutions for a reason, right?
Well, in this article, I aim to make the choice easy for you!
I’ll be pitting GetRepsonse and ActiveCampaign against each other to help you choose the ideal fit for your business.
So, if you’re ready to ace your email campaigns and amplify your brand’s success, keep reading!
Read more: ActiveCampaign vs MailChimp
What Are They? GetResponse vs ActiveCampaign
As mentioned, GetResponse and ActiveCampaign are two of the most popular and feature-rich email marketing and automation tools on the market today.
GetResponse is an all-in-one platform offering email marketing and automation capabilities, landing page creation, and a built-in live webinar builder.
Its user-friendly interface and powerful features make it an excellent choice for small businesses and marketers looking to expand their online presence.
In comparison, ActiveCampaign offers similar email marketing tools.
However, ActiveCampaign is known for its complex automation and segmentation capabilities, omnichannel marketing capabilities, and built-in sales CRM platform.
ActiveCampaign is truly a perfect one-stop marketing automation shop!
Both tools have strengths and weaknesses, and choosing between them ultimately depends on your specific needs and budget.
So, what are the main differences between them? Let’s find out.
What Are The Differences Between GetResponse vs ActiveCampaign?
When it comes to email marketing, GetResponse and ActiveCampaign have different approaches.
GetResponse’s affordable plans focus more on the traditional aspects of email marketing, delivering effective campaigns through user-friendly tools.
ActiveCampaign embraces a more holistic approach, offering advanced marketing automation, multi-channel marketing, and CRM features – all available on one platform.
Although more expensive, ActiveCampaign’s built-in sales and marketing tools mean you can create automation workflows and personalized customer journeys every step of the way!
Read more: ActiveCampaign vs Constant Contact.
Ease Of Use
Considering how feature-rich both platforms are, they both maintain a user-friendly and flexible interface, allowing you to customize your dashboard in a way that suits you.
With GetResponse, you can add contact trends and conversion funnel data, while ActiveCampaign offers pipeline activity tracking.
Although easy to use, ActiveCampaign’s menu might feel overwhelming to some due to the large range of features.
In saying that, ActiveCampaign’s email builder is both modern and user-friendly, the drag-and-drop functionality is swift, and there’s an undo button if you make a mistake.
Additionally, you can save customized blocks for future use and view changes made by others.
GetResponse has recently updated its email editor, offering users a drag-and-drop speedy solution with a contemporary interface.
And similar to ActiveCampaign, you can save blocks for future convenience and ‘undo’ anything you’re unhappy with.
Winner = GetResponse (just!)
Read more: MailerLite vs ActiveCampaign.
Pricing
GetResponse:
As small businesses don’t typically have more than 1000 contacts, the costs below are based on an email list with 1000 subscribers:
- GetRepsonse Free: $0.
- Email Marketing: $19 per month.
- Marketing Automation: $59 per month.
- Ecommerce Marketing: $119 per month.
- GetResponse Max: From $999 per month.
ActiveCampaign:
ActiveCampaign’s plans are a little more complicated.
If you’re just after email automation marketing, I suggest opting for one of the Marketing plans.
- Lite: $29 per month (1000 contacts).
- Plus: $49 per month (1000 contacts).
- Professional: $149 per month (1000 contacts).
- Enterprise: Custom price.
Unfortunately, this plan doesn’t include any CRM features. If you’re after CRM and sales engagement tools, you must choose one of their Sales Plans.
And for teams looking for CRM and email marketing capabilities, ActiveCampaign’s bundle plans (prices starting from $93 per month) are the best choice for you.
Winner = GetResponse.
Read more: Your Complete Guide to ActiveCampaign’s Plans!
Email Templates
Both tools offer easy-to-use, customizable, and responsive templates that can be used to streamline and speed up the email creation process.
GetResponse offers around 200 email templates broken down into five categories:
- Holidays.
- Business.
- Sales.
- Events.
- Education.
On the other hand, ActiveCampaign’s 250+ email templates come with all plans.
- Newsletters.
- Abandoned Cart.
- Conference Event.
- Customer Service.
- Holiday.
- Reviews Feedback.
And for advanced users, you can set up A/B testing and create and incorporate your own HTML templates on both tools using their respective HTML builders.
Winner = Draw.
Read more: ActiveCampaign vs HubSpot.
GetResponse vs ActiveCampaign Key Features
Okay, now that we’ve covered both tools’ ease of use, pricing, and templates, let’s move on to what key features they have to offer!
Email Automation
Email automation is something you should consider when choosing an email marketing tool.
Why? Well, it can seriously make your life easier!
Luckily, both platforms come with powerful automation workflow builders!
GetResponse provides a wide range of automation templates and various triggers, like:
- Page visits.
- Purchases.
- Cart abandonment.
It also offers automation for lead scoring and web event tracking.
However! These features are only available on their ‘Marketing Automation’ plan (and higher).
ActiveCampaign is known for being the best in the business regarding marketing automation, and for good reason.
With over 850 templates (known as Automation recipes) and the ability to also create your automation from scratch, you can build an automation for every situation!
Set up multiple triggers for welcome series sequences, lead nurturing emails, abandoned cart recovery, and more.
But ActiveCampaign’s automation capabilities don’t stop there!
You can set up SMS and CRM automations (if you opt for the Sales or Bundle plan) to seamlessly automate your deals, contacts, list, and more.
GetResponse simply can’t compete with the limitless possibilities that ActiveCampaign offers!
Winner = ActiveCampaign.
Read more: ActiveCampaign vs Drip
Forms
With GetResponse, you can create your own form design or choose from one of their easy-to-use form templates.
These forms can be embedded on your website or hosted directly on GetResponse.
ActiveCampaign doesn’t offer any pre-designed templates, but you can access different form types, such as:
- Floating box.
- Floating bar.
- Inline.
- Popup.
GetResponse seems to focus primarily on standard forms.
Both platforms allow you to create custom fields and add them to the forms, which is super handy.
So, who wins? This is a tricky one!
Both platforms have their strengths and weaknesses when it comes to forms. Therefore, I’m calling this one a tie!
Winner = Draw.
Read more: ActiveCampaign vs tinyEmail.
Landing Pages
Similar to forms, you can build landing pages from scratch or choose from various pre-designed templates on both platforms.
ActiveCampaign provides 56 templates, while GetResponse goes above and beyond with 180 responsive landing page and website templates.
Both tools allow you to create unlimited landing pages. However, GetResponse takes the lead in terms of A/B testing capabilities.
With GetResponse, you can test up to a whopping ten design variations of the same page displayed under the same URL. ActiveCampaign lacks this feature.
However, ActiveCampaign’s web personalization feature is pretty impressive.
With this tool, you can display different versions of pages to users based on their preferences, such as specific products, services, events, and more.
This completely eliminates the need to create multiple landing pages!
Unfortunately, this feature is not available in GetResponse.
Landing pages on ActiveCampaign are only available on the Marketing Plus plan and higher, and the web personalization feature is exclusive to the pricey Professional plan only.
On the other hand, GetResponse includes landing pages on all plans, including their free option (though limited to just one page).
So, who has the cutting edge? This one has to go to GetRepsonse, since landing pages are available on all plans.
Winner = GetResponse.
Read more: ClickFunnels vs ActiveCampaign.
Segmentation
GetResponse offers an email list builder to help nurture customer relationships through personalized emails.
With the list builder, you can segment your list as it grows and organize contacts into subgroups and segments (based on criteria).
Additionally, add custom fields to landing pages to get additional information about your subscribers and turn those all-important signups into life-long customers!
Unfortunately, you’ll need to subscribe to GetResponse’s second-highest-paid plan to gain access to these features.
With ActiveCampaign, simply segment your email list and send each contact exactly what they need and want to see, ensuring personalized and targeted content!
Contacts can be segmented into various groups based on:
- Location.
- Personal interest.
- Website visits.
- Deal stage, and more.
ActiveCampaign’s segmentation builder lets you choose from a range of 20 conditions per segment, and you can even build segments while drafting your campaigns!
Lead scoring is also available on higher-paid plans, but all other segmentation capabilities are available on ALL ActiveCampaign’s plans!
Winner = ActiveCampaign.
Read more: ActiveCampaign vs Klaviyo.
GetResponse vs ActiveCampaign Additional Tools
In addition to everything mentioned above, both platforms offer features that the other doesn’t.
ActiveCampaign’s dynamic features include automated CRM and sales automation tools to help close more deals and speed up administrative tasks.
With GetRepsonse, you’ll need to connect with one of the 170+ third-party apps to access any CRM features.
And ActiveCampaign’s ‘Conversations’ feature combines email, social media, and SMS conversations into one unified inbox so you can easily streamline your communications.
On the other hand, GetResponse’s Webinar Builder lets you easily produce and stream live webinars for your audience, which is something ActiveCampaign lacks.
Additionally, GetRepsonse’s Sales Funnel Builder allows you to create professional sales funnels to help you convert leads into customers!
Unfortunately, you’ll need to use a third-party sales funnel tool to create sales funnels if you choose ActiveCampaign as your email marketing solution.
Read more: Best Sales Funnels Builder.
GetResponse vs ActiveCampaign Customer Support
GetResponse stands out with its exceptional customer support, providing email and live chat support that is prompt and highly beneficial.
Additionally, their comprehensive and user-friendly knowledge base ensures you can easily find solutions to any questions or concerns.
ActiveCampaign also offers 24/7 email and live chat and an extensive and easily searchable knowledge base.
They also go one step further by providing video tutorials and hosting webinars (both live and archived).
And if you opt for their ‘Plus’ plan, you’ll also get one-on-one training sessions.
Winner = ActiveCampaign.
Read more: 7 Best CRM For Small Business.
GetResponse vs ActiveCampaign Who Are They Best For?
So, which email marketing tool is best for you and your business? Well, it all depends on your priorities, needs, and budget.
If affordability is your priority, then GetResponse is the better option.
In terms of features, GetResponse boasts a powerful and unique webinar hosting feature.
So, if connecting with your audience in a more personal and interactive way is important to you, GetResponse is a no-brainer!
GetRepsonse is also the best choice for sales-driven teams focused on driving conversions due to its built-in sales funnel builder.
On the other hand, ActiveCampaign shines with its advanced automation and CRM capabilities.
If you prioritize user-friendly tools and like the idea of webinars and sales funnels, GetResponse is your go-to solution.
However, if you’re seeking advanced automation and CRM capabilities, ActiveCampaign offers the tools you need to truly optimize your marketing efforts!
Read more: Best Constant Contact Competitors.
Stews Final Thoughts
That completes this GetResponse vs ActiveCampaign comparison article!
I hope you’ve gained value, and can now confidently choose the best email marketing tool for you.
As you can see, both platforms are awesome in their own right; it really just depends on what you’re looking for in terms of budget and features.
So, which email marketing solution will you be going for? GetResponse vs ActiveCampaign?
Or perhaps there’s an email marketing tool you like better?
Regardless of which tool you choose, make sure to let me know below!
